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"Cinema" is a song by Italian DJ and electro house music producer Benny Benassi and British singer-songwriter Gary Go. The song was written by Gary Go with music produced by Benny and Alle Benassi. It was released on 8 March 2011 by Ultra Records and All Around the World, on Benny Benassi's fourth studio album Electroman. The song made its first appearance on the video game Need For Speed: Hot Pursuit in November 2010, months before the song was released as a single. The single EP featured several remixes by Skrillex, Laidback Luke, Alex Gaudino & Jason Rooney, and Congo Rock. The Skrillex remix went on to become a hit in its own right, staying in iTunes US Dance Top 10 for over six months after its release, and winning a 2012 Grammy Award for Best Remixed Recording. An instrumental version was featured in the debut trailer for the video game, Sonic Lost World. The song has, as of May 2019, been viewed/played over 400 million times on YouTube.
In late 2020-early 2021, the song went viral on TikTok, appearing on more than 400 videos as of March 6, 2021.
A music video to accompany the release of "Cinema" was first released onto YouTube on 24 March 2011 at a total length of three minutes and thirty-nine seconds. It features Benassi, his cousin Alle and Gary Go. The video was later featured in the Beavis and Butt-head episode "Copy Machine".
The single was certified platinum in Canada through Music Canada for selling over 80,000 downloads.
The single was certified platinum in Australia for selling over 75,000 downloads.
The single was certified gold in New Zealand. The Skrillex remix was certified platinum in the United States for over 1,000,000 downloads.
In the US, the single achieved a milestone of sorts when it spent a record 48 weeks from 2011 to 2012 on the Bubbling Under Hot 100 Singles, the third highest number of weeks that a single has ever remained on that chart without advancing into the Billboard Hot 100.
^"Singles Charts Archive Search"(in the "Artist" field, enter "Benny Benassi"; in the "Single Title" field, enter "Cinema", in the "Single Chart Name" field, select "Bubbling Under Hot 100"; in the "Date" field, select "All Weeks(Artist or Title required)"; select "Enter"). Billboard. Prometheus Global Media. Retrieved September 17, 2012. The song remained on the Billboard dance chart for over 120 weeks.