Paris Hilton has a type: rich and/or famous.
After decades of dating performers and wealthy dudes, the queen of the 2000s socialite scene has finally made her way to the altar, at age 40.
On Nov. 11, 2021, after multiple broken engagements, Hilton married Carter Reum at the lavish Bel-Air estate of her late grandfather, hotelier Barron, in front of guests including Bebe Rexha, Emma Roberts and Ashley Benson. And the couple rival each other for their ambition, according to those who know them.
Hilton’s husband is a venture capitalist who comes from money himself. Reum’s dad, Bob, was the former president, chairman and CEO of Chicago-based Amsted Industries, one of the largest private enterprises in the US, and currently valued at $4 billion, according to Forbes. When Bob died from cancer in 2017, he left behind an estimated fortune of almost $7 million, along with multiple homes in the Midwest.
“It may not be Hilton money — but it’s significant,” said a source who knows Reum.
Reum, 40, is reportedly worth around $40 million himself, although that pales in comparison to Paris’ personal fortune: around $300 million, generated from her chain of retail boutiques (largely in Asia and the Middle East), perfume lines and DJ gigs around the world, among other entrepreneurial endeavors.
No wonder Reum’s older brother and business partner, Courtney, celebrated the couple’s February engagement with the hashtag #reumhiltonmerger.
The Reum brothers set out to follow in their father’s footsteps. Both started out at Goldman Sachs before launching the acai spirits brand Veev and co-writing their 2018 business advice book “Shortcut Your Startup.”
The Reum source told how the brothers moved from the Midwest to LA and were early investors in the security firm Ring, as well as shoe brand Rothys and Snapchat, run by their friend Evan Spiegel (who landed a celeb himself, as he’s married to model Miranda Kerr).
“He and his brother started an investment firm called M13, which is named after the brightest constellation,” a Reum friend said. “Their thesis is that the stars shine brighter when they’re together.”
Still, the friend said, “Carter is not a finance ‘bro.’ He comes from a very low-key Midwest family, who would never discuss their money.”
Previously never-married Reum, the source said, is also not a womanizer. “Carter is the hardest-working person I know. The guy does not stop, he’s incredibly ambitious and he does not suffer fools.
The brothers have invested in consumer technology brands from online pharmacy Capsule to banking platform Rho. “In five short years they’ve turned their company into one of LA’s top investment firms,” the source said. “You can’t do that if you’re a party animal.
“Both [Carter] and Paris are pretty serious people who have found their match. They know how to have fun, but they’re very ambitious people.”
Hilton’s new reality show, “Paris in Love,” which began streaming on her wedding day on Peacock, goes behind the scenes of planning the three-day wedding, during which, Hilton told Jimmy Fallon, she planned to wear 10 different dresses. As Page Six reported, the Bel-Air estate was outfitted with large, hot-pink floral arrangement with bride and groom’s initials.
“It’s been crazy, absolutely bananas, but Carter is unflappable,” the Reum friend said of the wedding planning. But don’t plan on seeing too much of him in the show, apparently.
“If you look at the promotional videos for the show, he’s hardly in it,” the friend added. “The cameras capture him when he happens to be at home. He’s not a reality TV person. He would never reschedule work because he has a shoot or anything like that.”
Despite this, insiders say Reum and Hilton are a perfect match.
Socialite Nikki Haskell, 80, attended a party at Hilton’s home for the reality star’s Netflix show “Cooking With Paris” in August.
“When I went to the party that night, I was all by myself and when I walked in the house, [Reum] could not have been more gracious. He’s extremely attractive and charming. He introduced me to everyone!” Haskell told The Post. “The two of them were really fabulous. I loved him. The sparks were flying. I’ve known Paris since she was a baby … and she is as happy as ever. She held out and found the perfect guy. I’m really excited about going to the wedding. It’s going to be very spiffy.”
Reum’s pals have likewise come around to Hilton. “She’s really smart, warm and kind and is just as much a family person as he is,” the friend said. “He’s not going to be with someone he’s not complementary with … life is too short for that.”
In her 2020 YouTube documentary “This is Paris,” Hilton admitted that she is utterly ambitious. At first, she said, she was inspired to make $10 million — now it’s $1 billion. “Then what?” the filmmaker asked. “Then I’ll be happy,” Hilton said with a smile.
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Hilton has had a string of boyfriends, from actor Chris Zylka to musicians Nick Carter and Benji Madden, reality star Doug Reinhardt, models Jason Shaw and River Vilperi, Greek shipping heirs Paris Latsis and Stavros Niarchos, and poker player Rick Salomon — the co-star of her 2004 sex tape.
She’s been engaged four times in all, including in 2018, to “The Leftovers” actor Zylka; in 2005, to Latsis; and to Shaw from 2002 to 2003.
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Hilton and Reum met through mutual friends and got engaged after a year of dating. He staged a surprise proposal on Richard Branson’s Necker Island and invited Hilton’s family, including her sister Nicky Rothschild.
Hilton has said she plans to take Reum’s last name — “a hyphenated thing like Paris Hilton-Reum” — but it’s unclear if that will be professionally or only in her personal life.
She has also said she “can’t wait” to start a family together.
“To be honest, it feels like we’re going to a big family wedding,” said a Reum friend before the three-day event. “We can’t wait for the big day.”
