ABOUT YOU and Teddy Teclebrhan launch a joint unisex collection of his fashion brand ABOJ ADEJ
On 27 March 2024, the online fashion store and the multi-talented Tedros Teclebrhan aka ‘Teddy’ will launch the first collection of his new brand ABOJ ADEJ. The core idea of the brand as well as the designs and the campaign of the collection are particularly influenced by Teddy’s private style, his values and roots. This unique combination results in trendy, urban essentials in warm colors, made from long-lasting materials. The 32-piece collection, including unisex pieces, will be available exclusively in all ABOUT YOU online stores.
This press release is unfortunately only available in German.
ABOUT YOU
Der Online-Fashion-Store ABOUT YOU SE & Co. KG ist eine hundertprozentige Tochter der ABOUT YOU Holding SE zusammen mit ihren vollkonsolidierten Tochtergesellschaften. ABOUT YOU digitalisiert den klassischen Einkaufsbummel und schafft ein personalisiertes Einkaufserlebnis in der mehrfach ausgezeichneten ABOUT YOU App und auf aboutyou.com. Neben vielseitiger Inspiration finden Kund*innen ein Sortiment aus über 600.000 Artikeln von rund 3.800 Marken. Mit mehr als 45 Millionen monatlich aktiven User*innen ist ABOUT YOU einer der größten Online-Fashion-Stores in Europa. Er ist in allen wesentlichen Märkten in Kontinentaleuropa vertreten und bietet weltweite Versandoptionen in insgesamt rund 100 Länder an.
Press Contact
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Ann-Christine KlesperHead of Consumer Communications
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