The Basketball Africa League, a new professional league featuring 12 teams across Africa and scheduled to begin in March 2020, on Thursday unveiled the league’s official logo.
The new logo, which features the silhouette of a basketball player taking a jump shot on a vibrant green, yellow, red and royal blue background, celebrates the Pan-African footprint of the league, Africa’s diversity and the continent’s rich basketball heritage, organisers said.
The announcement was made by BAL president Amadou Gallo Fall prior to the BAL qualifier game at the Kigali Arena in Kigali, Rwanda in the presence of Rwanda President Paul Kagame, Rwanda Minister of Sport Aurore Mimosa Munyangaju, FIBA Africa and BAL board president Anibal Manave, FIBA Africa Executive Director Alphonse Bilé, two-time NBA All-Star and South Sudan Basketball Federation president Luol Deng, and former NBA player Olumide Oyedeji (Nigeria).
The BAL logo is inspired by the NBA and FIBA’s commitment to establishing BAL as a world class professional league that champions inclusion and youth development, provides an entertaining product for fans of all ages, and drives economic growth across the continent.
The logo’s colours convey multiple meanings. The red and royal blue connect it back to the NBA, while also symbolising love, energy, confidence and strength.
The yellow and green speak to Africa’s optimism, joy and wisdom, while celebrating health, harmony and environment.
“This unique logo reflects the exciting and dynamic nature of our game, symbolises the richness, diversity and authenticity of our continent, and represents African basketball on the world stage,” said Fall.
