This article was last updated on 02/23/2024
Must-have Marketing Magic in Motion Graphics
What is Motion Graphics? They are animated videos that blend graphic design, animation, and sound, and they are also one of the most powerful marketing tactics found on the internet.
They communicate ideas by blending aspects of design, photography, art, and typography to create visually engaging compositions and keep people interested in what they have to say.
Here’s a 30-second demo of Mighty Fine’s motion graphics work.
Table of Contents
What goes into creating a powerful motion graphics piece?
Creative teamwork is where the magic begins. It’s when writers, designers, and creative directors come together to create a unique brand message that is simple enough for everyone to understand while simultaneously conveying your business’s voice.
Motion graphics are powerful because of their ability to convey complex ideas in a short amount of time.
These are the foundational elements that we use when producing motion graphics animation:
• Copywriting: The following are some guidelines for writing a script for a corporate animation: opening, problem statement, solution presentation, supporting data, call to action, and closing. Focus on what the audience needs and keep it short.
• Art Direction: When it comes to motion graphics, art direction is all about those creative decisions that set the tone and style of the project. It is about creating a coherent design and aesthetic that effectively conveys the intended message or story to the audience.
• Storyboard: Once a style & direction is established, assets are created for final production. We then clearly and concisely map your story from beginning to end. This way, we can understand your narrative holistically before we begin to animate!
• Illustration: This phase involves graphic designers creating visual elements. Our designers and artists create creative, high-quality illustrations, which we emphasize. These premium design elements make your piece stand out and look sharp. You should avoid third-party elements to create a brand-specific
Animation: Finally, a motion designer breathes life into those assets, making them move with animation and imagination. A seasoned animator should know the nuances to make the animation engaging to keep your viewers engaged.
A creative director oversees the entire process to ensure your brand’s message stays on track and the final product is polished to its maximum potential — allowing you to reap the full benefits of motion graphics.
So, what are the benefits of motion graphics?
Video is the main direction the internet is taking when it comes to marketing. This is clear, as the number of businesses working it into their digital marketing strategies is no small amount. According to Cisco, Globally, consumer Internet traffic will grow 4-fold from 2017 to 2022, a compound annual growth rate of
31%.
Of course, there’s a good reason for this, too. It’s because motion graphics have clear benefits — and those benefits bring results. According to SpiceWorks, 95% of B2B buyers say videos are crucial in purchasing decisions. That’s why some Fortune 100 Companies are marketing with motion graphics.
Now, that’s some serious marketing magic! And motion graphics stand at the top of effective video marketing content for a good reason. Let’s take a look.
Here’s what makes motion graphics an incredible marketing experience:
So we know that motion graphics work — but why? Let’s take a deeper dive into what the makeup of a successful piece looks like. Here’s the anatomy of the benefits of motion graphics, an incredible digital marketing experience.
- Delivering complex ideas in an easy-to-understand way
- Concise and engaging
- Short and sweet pay off
- Videos can be repurposed on all your digital channels
- Emotional connection
- Consume content effortlessly
- Limited only by imagination
2D Animation delivers complex ideas in an easy-to-understand way
When breaking down complex ideas for your customers and clients, motion graphics become your MVP. Ideas and concepts that are typically difficult to grasp through writing alone can be understood in a minute or less with video.
We know so because visual data is processed 60,000 times faster than text. This is one of the strongest reasons for the benefits of motion graphics and why they are effective. They can present products, services, and ideas in such a way that becomes easily digestible for the viewer and with less effort from the viewer.
Motion Graphics are concise and engaging
Shorter attention spans on the web directly result from the proliferation of excessive media in all facets of our digital lives. We prefer to think of it this way: they’ve grown more dispassionate. To put it plainly. We would rather not waste our time on material that fails to captivate us. A well-produced explainer video can be highly captivating and entertaining.
You might ask why use motion graphics. From our experience and research, we have found that most marketing videos should be under two minutes. The shorter, the better. This keeps the video short enough to keep viewers’ interest while thoroughly clarifying your product or service.
In a study by Animoto, they found that 59.9% of consumers would be strongly deterred from watching a video that was too long. The shorter, the better is the hard and fast rule.
However, longer videos may be ideal for some businesses delivering longer stories or explaining complex ideas that require time.
The short and sweet payoff
Think about it in the shoes of the consumer. How much time are you willing to spend on a video that’s trying to sell you something? Chances are, not very long. Great motion graphic videos are always within a shorter time frame. Why? To avoid people falling off because the content has dragged on for too long.
And the best part about it?
According to Animoto, consumers are happy to share your content for you, with an overwhelming 97% saying they would share a video if it were informative or interesting to them. Free promotion — how’s that for the benefits of motion graphics? (That’s right, it’s gold.)
Creates value that can be re-purposed with any digital platform
This is something that isn’t immediately realized when considering the uses of motion graphics. Of course, there are costs associated with producing a motion graphics video, which may seem expensive.
However, the piece’s value can extend far beyond the initial scope of usage.
For example, the motion graphic can be used to create engaging social media posts or even included in blog posts, like the videos in this article.
You can even use it in relevant presentations, emails, or events. In any related situation — whether on the web or offline — motion graphics become an invaluable resource and reference that’s specifically tailored to best suit your brand.
The bottom line is that you can get a lot of mileage from a well-produced animation.
Emotional Connection
Motion graphics inspire a feeling in those who view them — and this can be tailored to whatever narrative you’re trying to create.
Whether serious or playful, the piece’s tone will guide the perceptions of those watching it. Heavy statistics and data analysis can put many people to sleep, but they don’t have to be a recipe for nap time with motion graphics.
Another of the benefits of motion graphics is that they can elevate the emotional connection by bringing imagination and fun into the equation.
Numbers and statistics become attractive because they’re presented in such a way that makes the viewer feel something about them. Motion Graphics Animation allows for visual metaphors that capture the imagination of your audience.
This is a great opportunity to create a unique experience and for people to create an emotional bond with your product or service.
A well-crafted video shows that you care about what your audience consumes. It communicates to them that you value their time by providing succinct material that is easy for them to digest without getting lost in the weeds with a lengthy explanation.
Consume content effortlessly
Motion graphics are extremely easy to consume. Especially far more so than reading. As mentioned, visual data is processed 60,000 times faster than text. Now, that’s some serious information processing speed.
Motion graphics are a passive experience. This means that they can be consumed effortlessly, without needing to do anything but click the play button. Alternatively, on social media news feeds, you can set it to autoplay, which research has shown to increase clickability.
Moreover, this all occurs while still on their own terms — convenience at its finest. For this reason, motion graphics are the most powerful marketing tool on social media. Compared to text & image, social video generates 1200% more shares. Just like Tiny Elvis says, “Man, that’s huge!”
Not limited by anything but imagination
Now for the fun part. The world is your oyster when it comes to motion graphics. Do you want a rhinoceros stampeding across the moon wearing your brand’s sports sneakers? No problem. How about a tap-dancing unicorn to sell your gourmet jelly beans? You got it.
We can bring anything to the table with motion graphics, no matter how absurd it may seem. But that’s why people love watching motion graphics! This also allows us to create visual metaphors to break down complex ideas.
Imagine if you were selling computer parts. And your product’s speed, compared to your competitors, was like a race between a jet plane and a skateboard.
Well, what’s stopping us from illustrating that point?
And that’s not to say you can’t keep things on the professional side and still be fun. With clever transitions and animation, we can find visually engaging ways to illustrate anything from heavy-duty statistics to corporate product introductions. The possibilities, indeed, are endless!
Final Thoughts
As is evident, motion graphics are here to stay for the foreseeable future. Naturally, with an anatomical makeup as strong as we’ve discussed, it’s easy to see the marketing benefits of motion graphics. Let us know how we can assist you if you need motion graphics. The Mighty Fine Motion Graphics Animators are some of the best in the industry. And we would be happy to help bring your ideas into motion.
