Mossimo Giannulli

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Mossimo Giannulli
Massimo Giannulli

(1963-06-04) June 4, 1963 (age 58)
OccupationFashion designer
Known forMossimo clothing
College Admissions Scandal
(m. 1997)
Children3, including Olivia Jade

Mossimo Giannulli (born Massimo Giannulli; June 4, 1963)[1] is an American fashion designer who founded Mossimo, a mid-range clothing company, in 1986. In March 2019, Giannulli and his wife, actress Lori Loughlin, were charged and arrested in connection with the college admissions bribery scandal. Both agreed to plead guilty to the relevant charges and were sentenced to jail time and a fine in August 2020. Giannulli served a five-month prison sentence from November 2020 until April 2021, while his wife served a two-month prison sentence, from October 2020 to December 2020.[2][3]

Early life[edit]

Giannulli was born Massimo Giannulli on June 4, 1963 in Los Angeles to parents of Italian descent, Gene, an architect, and Nancy Giannulli, a homemaker. He was raised in Encino, California.[4] In the first grade, he changed his first name to Mossimo at the suggestion of a teacher who insisted it was easier to pronounce.[4]

According to some sources, after graduating from high school, he studied business and architecture at the University of Southern California for three years before dropping out in 1987;[4] in the wake of the college entrance scandal in which Giannulli was involved, however, CNN reported that Giannulli tricked his father into giving him money for tuition (which he used to fund his t-shirt business) and falsified report cards, with his actual education at the university consisting only of attending "USC during the spring semester in 1984, but not as a fully matriculated student. He was enrolled in the College of Continuing Education, a non-degree program open to anyone 'with no formal admission requirements'"; he lived at the Beta Theta Pi fraternity house, however, which according to a fraternity spokesman was due to the fact that "having non-matriculating students associate with the fraternity would not have been uncommon."[5]


Giannulli created Mossimo, a mid-range American clothing company in 1986 on Balboa Island in Newport Beach, California. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.

During his first year in business he grossed $1 million.[6] The following year he made $4 million.[7] Mossimo expanded the line in 1991 to include sweatshirts, knits, and sweaters.[8] By 1995, the collection included women's clothing and men's tailored suits.[citation needed] After eight years in business, Mossimo, Inc. had grown into a multimillion-dollar lifestyle sportswear and accessories company.[citation needed]

Mossimo went public with an initial public offering in 1996.[7] After shares tumbled from $50 to $4 when the founder tried and failed to make the transition from streetwear/beachwear to high fashion,[7] he took the brand downscale, announcing on March 28, 2000, Mossimo, Inc. a major, multi-product licensing agreement with Target stores, for $27.8 million.[9][7] Mossimo was acquired by Iconix Brand Group in 2006.[7]

College bribery scandal[edit]

Giannulli and his wife Lori Loughlin were arrested on March 12, 2019 in connection with their alleged involvement in a nationwide college entrance exam cheating scandal, regarding their two daughters' (including Olivia Jade) admission to University of Southern California (USC). They were charged with conspiracy to commit mail fraud and honest services fraud. They were released on $1 million bail each.[10][11] They were among 50 people charged.[12][13] The couple were also charged with money-laundering offenses in April 2019.[14][15]

The indictment against the couple alleged that they paid $500,000, disguised as a donation to the Key Worldwide Foundation, so that USC's admissions committee would think that their two daughters would be joining the school's women's rowing team if admitted. In fact neither young woman had ever trained in the sport and had no plans to do so.[16] Initially denying the charges, Giannulli and his wife later pled guilty as part of a plea bargain.[17]

Prison sentence[edit]

Giannulli was sentenced to five months in prison and a $250,000 fine on August 21, 2020, while his wife was sentenced to two months in prison and a $150,000 fine.[18][19] Giannulli and Loughlin both had until November 19, to report to prison.[20] On October 30, 2020, Giannuli refused to report to prison after Loughlin did so.[21] The same day, Loughlin had her right to have people, including Giannulli, visit her in prison suspended due to the ongoing COVID-19 pandemic.[22]

Giannulli entered the medium-security federal penitentiary in Lompoc, California on November 19, 2020 to serve his five-month sentence and was scheduled for release on April 17, 2021.[23] Prior to his entry, he was seen with shaved head and tougher look.[24] In prison, he was placed in isolation due to COVID-19 in a medium security cell, rather than a minimum security cell that he was supposed to be in.[25] He complained about this rough treatment to his family and his son, Gianni. Gianni posted on Instagram that the "mental and physical damage being done from such isolation and treatment is wrong."[26] On April 2, 2021, Giannulli was released to home confinement where he was slated to remain until the completion of his sentence on April 17, 2021.[27] However, he would be released from home confinement a day early on April 16, 2021.[28] Currently, he is on a two-year supervised release since his April 2021 release, which will expire in April 2023.


  1. ^ "Massimo Giannulli". California Birth Index. Retrieved February 6, 2020.
  2. ^ "Lori Loughlin's Husband Mossimo Giannulli Reports to Prison". KARE. November 19, 2020. Retrieved November 19, 2020.
  3. ^ Young, Julius (April 16, 2021). "Lori Loughlin's husband Mossimo Giannulli released early from home confinement: report". Fox News. Retrieved April 17, 2021.
  4. ^ a b c "Back in the Swim". Retrieved 21 April 2019.
  5. ^ "Dad accused in admissions scandal may have misrepresented his own college education".
  6. ^ "Mossimo Giannulli - Fashion Designer | Designers | The FMD". Fashion Model Directory. Retrieved 20 June 2017.
  7. ^ a b c d e "How Mossimo Went from Being Head-to-Head with Stussy to Target's In-House Brand". The Hundreds. Retrieved 5 May 2016.
  8. ^ "How '90s Cool Brand Mossimo Went From Stussy Rival to Target Stores". Complex. Retrieved 2020-11-20.
  9. ^ Earnest, Leslie (29 March 2000). With Losses Mounting, Mossimo Turns to Target, Los Angeles Times.
  10. ^ "Lori Loughlin has surrendered to federal authorities in Los Angeles". CNN. 13 March 2019. Retrieved 21 April 2019.
  11. ^ Thorne, Will (13 March 2019). "Lori Loughlin's Bail Set for $1 Million; Judge Sets Travel Conditions". Variety. Retrieved 21 April 2019.
  12. ^ Winter, Tom; Williams, Pete; Ainsley, Julia; Shichapiro, Rich (12 March 2019). "TV actresses among 40 people charged in college exam cheating plot". NBC News. Retrieved 12 March 2019.
  13. ^ Medina, Jennifer; Benner, Katie (12 March 2019). "Dozens Charged in College Admissions Bribery Scandal". New York Times. Retrieved 12 March 2019.
  14. ^ "Lori Loughlin indicted on money-laundering charge in college admissions scandal". 9 April 2019. Retrieved 9 April 2019.
  15. ^ "Lori Loughlin, husband Mossimo Giannulli plead not guilty in college admissions scam". USA Today. Retrieved 21 April 2019.
  16. ^ "Lori Loughlin indicted by federal grand jury, charged with money laundering". USA Today. Retrieved 21 April 2019.
  17. ^ Cevallos, Danny (21 May 2020). "Why Lori Loughlin and Mossimo Giannulli held out on a guilty plea — until now". NBC News. NBC. Retrieved 13 August 2020.
  18. ^ Mark Morales. "Lori Loughlin sentenced to 2 months in prison in college admissions scam. Her husband, Mossimo Giannulli, got 5 months". CNN. Retrieved 2020-08-21.
  19. ^ Levitz, Jennifer (2020-08-21). "Lori Loughlin Sentenced to Two Months in College-Admissions Scandal". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-08-21.
  20. ^ "Lori Loughlin's daughters Olivia Jade, Isabella 'rattled' by parents' sentencing". September 10, 2020. Retrieved September 13, 2020.
  21. ^ Reed, Anika; Puente, Maria (October 30, 2020). "Lori Loughlin reports to California prison for 2-month sentence in college admissions case". USA Today. Retrieved October 30, 2020.
  22. ^ "Lori Loughlin Begins Serving 2 Month Prison Sentence For College Admissions Scam". WBZ 4. October 30, 2020. Retrieved October 30, 2020.
  23. ^ "Lori Loughlin's husband, Mossimo Giannulli, reports to prison for admissions scandal sentence". NBC News. Retrieved 2020-11-20.
  24. ^ "Lori Loughlin's Husband Mossimo Gets Tough New Look as Prison Approaches". TMZ. Retrieved 2021-01-03.
  25. ^ Bryant, Kenzie (18 December 2020). "Mossimo Giannulli's Son Speaks Out Against Prison Treatment". Vanity Fair. Retrieved 2021-01-03.
  26. ^ "Inside Mossimo Giannulli's 'Rough' Prison Stay After Lori Loughlin's Release". Us Weekly. 2020-12-30. Retrieved 2021-01-03.
  27. ^ Dazio, Stefanie; Balsamo, Michael (2021-04-03). "Designer Mossimo Giannulli released from California prison". AP NEWS. Archived from the original on 2021-04-04. Retrieved 2021-04-04.
  28. ^ Wilkinson, Joseph (April 16, 2021). "Mossimo Giannulli, Lori Loughlin's husband, gets out of home confinement 1 day early". New York Daily News. Retrieved April 17, 2021.

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