Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described[by whom?] as predominantly fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.
|Type||Energy soft drink|
|Country of origin||United States|
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started. A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.com" was defunct for several years but was reactivated in 2011.
Josta used the slogan "better do the good stuff now." In a commercial for Josta an old man speaks to a younger man. The older man tells the younger man about his life as a youth, and how he wished he had more fun.
- McLaren, Carrie (January 20, 1999). "Should I?". stayfreemagazine.org. Retrieved June 6, 2011.
- Leith, Scott (October 14, 2003). "Keeping Tab(s): Brands' fans loyal". The Atlanta Journal-Constitution.
- "Save Josta Home Page". savejosta.org. Archived from the original on April 23, 2014. Retrieved May 6, 2013.
- Josta Archived 2014-12-15 at Archive.today at snackmemory.com
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