Apr 5, 2024
Created with Maison Valentino.
Few motifs have defined the style of the past decade like the Rockstud. The sharp and shiny emblem has been a fashion fixture since 2010, when the Maison began adorning its Valentino Garavani accessories with the distinctive shape. Now, for its Urban Riviera Fall 2023 campaign, the brand is giving Rockstuds the royal treatment, rolling out the red carpet for the beloved style with a slogan that underscores its evergreen allure: “I mean… it’s Rockstud!”
A First Look at the Valentino Garavani accessories from Fall 2023
Headlined by the inimitable Florence Pugh, the latest drop contains the new Valentino Garavani Rockstud23 bag and bold Valentino Garavani Rockstud ballerinas and pumps, each inspired by the actress’ exuberant personality. It’s a celebration of the pyramid-shaped motif that put the brand on the map, and there’s no better way to mark the occasion than to take a closer look at this iconic code itself.
The Rockstud is famously inspired by the metallic details on palazzo-style buildings in Rome, where Maison Valentino is based. These landmark structures feature “diamond rustication” or bugnatos that add pointed texture to their facades. And when reimagined as a fashion statement, this symbol of Roman architecture took on a world of new meanings.
The Rockstud became a sensation that catapulted the Valentino Garavani accessories to iconic status. For years, it was impossible to attend an event or review a red carpet without spotting dozens of the signature studs. The reason for its success boils down to two factors: the timeless quality of the Valentino Garavani accessories, teamed with the subversive appeal of the studs. There’s something both polished and defiant about this studded motif; at once irreverent and bourgeois, it’s a symbol that adds a layer of intrigue to any outfit.
Today, as style-setters embrace the aristo-punk attitude of the mid-2010s, it’s a fitting time for a Rockstud renaissance. The statement-making code is back, starring atop a selection of refined ballet flats and powerful heels. We’re also crushing on the Valentino Garavani Rockstud23 bag, which comes in two sizes and four distinctive colors that invite you to put your personality on display. Looking for a little inspiration? Scroll to see how we’re styling these spectacularly studded pieces this season.