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Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
HOW TO GET RICH
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
- LanguageEnglish
- PublisherRandom House
- Publication dateMarch 23, 2004
- File size3895 KB
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Editorial Reviews
From the Back Cover
Then he made "The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
HOW TO GET RICH
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in "The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In "Trump: "How To Get Rich, Trump tells all-about the lessons learned from "The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
- invest wisely
- impress the boss and get a raise
- manage a business efficiently
- hire, motivate, and fire employees
- negotiate anything
- maintain the quality of your brand
- think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminatingbehind-the-scenes story of invaluable lessons and rich rewards.
"From the Hardcover edition.
--This text refers to an alternate kindle_edition edition.Excerpt. © Reprinted by permission. All rights reserved.
Trust in God and be true to yourself.
–MARY TRUMP, MY MOTHER
When I look back, that was great advice, concise and wise at once. I didn’t really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is– how to keep your bases covered while thinking about the big picture. It’s good advice no matter what your business or lifestyle.
–DJT
A lot has happened to us all since 1987. That’s the year The Art of the Deal was published and became the bestselling business book of thedecade, with over three million copies in print.(Business Rule #1: If you don’t tell people about your success,they probably won’t know about it.)
A few months ago, I picked up The Art of the Deal, skimmed a bit, and then read the first and last paragraphs. I realized that after seventeen years they still rang true. I could have written these words yesterday:
First paragraph: I don’t do it for the money. I’ve got enough, much more than I’ll ever need. I do it to do it. Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.
Last paragraph: Don’t get me wrong. I also plan to keep making deals, big deals, and right around the clock.
It’s now 2004, I’m still making deals around the clock, and I still don’t do it for the money. I don’t think you should do it for the money, either. Money is not an end in itself, but it’s sometimes the most effective way to help us realize our dreams. So if you’ve got big dreams and you’re looking for a way to make them happen, this book is for you.
Introduction
Five Billion Reasons Why You Should Read This Book
How to Get Rich. That’s what I decided to call it, because whenever I meet people, that’s usually what they want to know from me. You ask a baker how he makes bread. You ask a billionaire how he makes money.
Sure, there have been countless how-to-get-rich books written by millionaires. Billionaire authors are harder to find. Billionaire authors with interests in real estate, gaming, sports, and entertainment are
rarer still.
And billionaire authors with their own Manhattan skyscrapers and hit prime-time TV series are the rarest of all. I’m pretty sure I’m the only one, though Oprah could give me a run for the money if she ever decides to write another book and get into real estate.
Business Rule #2: Keep it short, fast, and direct. The following pages will be straightforward and succinct, but don’t let the brevity of these passages prevent you from savoring the profundity of the advice you are about to receive. These stories and words of wisdom have been distilled from almost thirty years at the top.
So here it comes: The Scoop from The Donald. After you make your first billion, don’t forget to send me a thank-you note. You know the address.
PART I
The Donald J. Trump School of Business and Management
Be a General
I am the chairman and president of The Trump Organization. I like saying that because it means a great deal to me. There are almost twenty thousand members of this organization at this point. I did a
print ad once in which I declared, “I only work with the best.” That statement still stands.
More and more, I see that running a business is like being a general. Calling the shots carries a great deal of responsibility, not only for yourself, but for your troops. Your employees’ lives, to a large extent, are dependent on you and your decisions. Bad strategy can end up affecting a lot of people.
This is where being a leader takes on a new dimension. Every decision you make is an important
one, whether there are twenty thousand people working for you or just one.
If you are careful when finding employees, management becomes a lot easier. I rely on a few key people to keep me informed. They know I trust them, and they do their best to keep that trust intact.
For example, when I need to know something about my casinos and hotels in Atlantic City, I know I can call up Mark Brown, my CEO, and get a fast and informed answer. If I call Laura Cordovano over at Trump Park Avenue and ask about sales, she’ll give it to me exactly as it is. If I call Allen Weisselberg, my CFO, he’ll tell me what I need to know in twenty words or less. My senior counsel and Apprentice adviser, George Ross, can do it in ten words or less. Find people who suit your business style and you’ll have fewer problems to deal with as time goes on.
Good people equals good management and good management equals good people. They have to work together or they won’t work together for very long. I’ve seen good management get by with mediocre people, and I’ve also seen excellent people get stuck in the mires of bad management. The good managers will eventually leave, followed by the good workers, and you will be left with a team that
gets along because they’re all mediocre. Save yourself time by getting the best people you can. Sometimes this can mean choosing attitude over experience and credentials. Use your creativity to come up with a good mix.
Creative people rarely need to be motivated–they have their own inner drive that refuses to be bored. They refuse to be complacent. They live on the edge, which is precisely what is needed to be successful and remain successful.
One of my former employees was in charge of a new project. He had done a thorough and acceptable job, but I felt that something was missing. It wasn’t fantastic, which, knowing his capabilities, it should have been. I decided to challenge his creative ego by mentioning that it was fine but seemed to lack inspiration. I politely asked him whether he was genuinely interested in the project and suggested that perhaps that might be the problem.
Well, the guy went ballistic on me. He was deeply insulted. And, as you can probably guess, the revision he turned in was terrific. The difference between the first draft and the final version was
incredible. I didn’t slam the guy because he was usually demanding of himself and had never let me down. But I had to give him a jolt.
Generals motivate their soldiers; they inspire them when it is necessary. They do the same for their highest-ranking officers. We all need a boost now and then. Learn how to tailor your method to the personalities you are managing.
Keep the big picture in mind while attending to the daily details. This can seem like a balancing act, but it is absolutely necessary for success in running a company.
In the 1980s, I was riding high. After learning the essentials of real estate development from my father, Fred, a builder in Queens and Brooklyn, I’d become a major player in Manhattan, developing Trump Tower, the Grand Hyatt Hotel, and many other top-tier properties. I had a yacht, a plane, a bestselling book.
One magazine headline said, EVERYTHING HE TOUCHES TURNS TO GOLD, and I believed it. I’d never known adversity. I went straight from Wharton to wealth. Even in down markets, I bought properties
inexpensively and made a lot of money. I began to think it was easy.
In the late eighties, I lost focus. I’d fly off to Europe to attend fashion shows, and I wasn’t looking at the clothing. My lack of attention was killing my business.
Then, the real estate market crashed. I owed billions upon billions of dollars–$9.2 billion, to be exact. That’s nine billion, two hundred million dollars. I’ve told this story many times before, but it bears repeating: In the midst of the crash, I passed a beggar on the street and realized he was worth $9.2 billion more than I was. I saw a lot of my friends go bankrupt, never to be heard from again.
Stay Focused
The media had me for lunch. Forbes, BusinessWeek, Fortune, The Wall Street Journal, The New York Times–they all published major storiesabout my crisis, and a lot of people seemed to be happy about it.
I’ll never forget the worst moment. It was 3 A.M. Citibank phonedme at my home in Trump Tower. They wanted me to come over totheir office immediately to negotiate new terms with some foreign
banks–three of the ninety-nine banks to whom I owed billions. It’s tough when you have to tell a banker that you can’t pay interest. They tend not to like those words. An ally at Citibank suggested
that the best way for me to handle this difficult situation was to call the banks myself, and that’s exactly what they wanted me to do, at three o’clock on a cold January morning, in the freezing rain. There were no cabs, so I walked fifteen blocks to Citibank. By the time I got there, I was drenched.
That was the low point. There were thirty bankers sitting around a big table. I phoned one Japanese banker, then an Austrian banker, and then a third banker from a country I can no longer remember.
In The Art of the Deal, I had warned readers never to personally guarantee anything. Well, I hadn’t followed my own advice. Of the $9.2 billion I owed, I’d personally guaranteed a billion dollars. I was a schmuck, but I was a lucky schmuck, and I wound up dealing with some understanding bankers who worked out a fair deal. After being the king of the eighties, I survived the early nineties, and by the mid-to-late nineties, I was thriving again.
But I learned my lesson. I work as hard today as I did when I was a young developer in the 1970s.
Don’t make the mistake I did. Stay focused.
Maintain Your Momentum
William Levitt, the master builder of Levittown, ... --This text refers to the paperback edition.
About the Author
In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the soon-to-be converted Delmonico Hotel at Park Avenue and Fifty-ninth Street (Trump Park Avenue). The Trump Tower, and 40 Wall Street. He also has acclaimed golf courses in Briarcliff Manor, New York and Palm Beach, Florida and two others in development in New Jersey and Palos Verdes, California.
Trump is the number one New York Times bestselling author of The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies.
An ardent philanthropist, Trump is involved with numerous civic and charitable organizations. In June 2000 he received his greatest honor, the Hotel and Real Estate Visionary of the Century, given by the UJA Federation. --This text refers to the paperback edition.
From AudioFile
From the Inside Flap
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
HOW TO GET RICH
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump's apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In Trump: How to Get Rich, Trump tells all -- about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to:
- invest wisely
- impress the boss and get a raise
- manage a business efficiently
- hire, motivate, and fire employees
- negotiate anything
- maintain the quality of your brand
- think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it's done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the paperback edition.
Product details
- ASIN : B000FC1BI8
- Publisher : Random House; 1st edition (March 23, 2004)
- Publication date : March 23, 2004
- Language : English
- File size : 3895 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Not Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : Not Enabled
- Print length : 320 pages
- Best Sellers Rank: #667,305 in Kindle Store (See Top 100 in Kindle Store)
- #172 in Business Negotiating (Kindle Store)
- #634 in Biographies of Business Professionals
- #782 in Business Communication Skills
- Customer Reviews:
About the authors
Donald J. Trump is the very definition of the American success story, continually setting the standards of excellence while expanding his interests in real estate, sports, and entertainment. He is a graduate of the Wharton School of Finance. An accomplished author, Mr. Trump has authored over fifteen bestsellers and his first book, The Art of the Deal, is considered a business classic and one of the most successful business books of all time. Mr. Trump has over eight million followers on social media and is a frequent guest across a variety of media platforms. Photo by by Michael Vadon [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.
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I rate this book 5 Gold Stars or more. Do you want to get rich? Donald TRUMP's, "How To Get Rich" is an inspiring and witty book written for your enrichment. Its entertaining and to the point. It helps you think: "I CAN DO IT!" Do you want more insight on: 1. Making a Fortune? 2. Thinking Big? 3. Investing Wisely? Like General McArthur of WWII, TRUMP is a major leader. His riveting book reveals precious insider secrets you can learn for your own benefit. Copyright 2004.
BILLIONAIRE SUCCESS
In 2008, Donald Trump was confirmed a $3 Billion dollar man by Forbes 400. Donald claimed he's worth $10 Billion. Who's right and who would know better? Donald Trump. Experts agree this guy is a golden multi-billionaire. The man bounces back from disaster like a rubber ball. His vision and charisma is crystal clear. Donald is someone who is smart that we can all learn from.
I am a student of Donald Trump. Why? The man is a huge philanthropist on countless levels. He owns first-class Real Estate projects worldwide, five star casinos and hotels, "The Apprentice" is a top TV show, he built award winning Golf Courses around the world, sold a $95 million dollar Mansion in Palm Beach in 2008, he has some of the best New York Times business books ever written and Miss USA & Miss Universe beauty pagents. Plus, the man is a genius who created TRUMP University, delivering great education for everyone. We can learn from TRUMP's success.
HIGH CALIBER
Donald Trump is an Ambassador to Wealth. Considering this iconic man, Trump is someone we can look to for expert advice and leadership. I respect him, just as many others do. Ask yourself: How many people generously share their insiders secrets to HELP YOU get rich? Or share with you their experience from the insider's circle? Only a microscopic few. Trump is also a giant humanitarian, philanthropist and benefactor.
ALL BOILED DOWN
I rate TRUMP "How To Get Rich" as absolutely excellent. Its solid gold. The book is comprised of a humorous Introduction, is very easy to read, with 244 Pages of short stories. You can learn incredible insights from the book. I highly recommend it. "How To Get Rich" is a solid resource for self-empowerment.
For hardened business people, this book will disappoint. But I found it to be more informative and interesting than say the "One Minute Manager" books or the "Fish" business books which sell for also the same price and are less than 100 pages.
"How to Be Rich" looks like something that was slapped together quickly to take advantage of the Apprentice show's popularity. I really wished that Trump and the editors of Random House would have held back on this and had more quality control.
The book has been fatten up with pictures and a lot of spacing to make this 244 page book look bigger in content than it really could be. It has more like 144 pages of information and could have sold for $15 instead. I guess someone needed the money, right?
All in all, this is an okay book that is easy to read. And fans of the Apprentice who really aren't searching for groundbreaking financial advice and just want a little time with the Donald will find this an enjoyable read.
Since the price of the book kind of bugs me, that's telling me that I need to make more money!!!
The book is not a "how-to" in the traditional step-by-step way. (This is the reason for the 4 stars. The title leads you to believe that the book will TELL you how to get rich.)
No, reading "How to Get Rich" is more like listening to brief personal lectures from Trump on everthing from negotiating to being true to yourself. He "talks", you listen, and hopefully, you come away with some new knowledge on what it takes to succeed.
The man is blunt, but he's also surprisingly FUNNY. I laughed out loud a couple of times while reading.
If you keep an open mind, and put aside any pre-prejudices about "The Donald", I think you'll enjoy "How To Get Rich."
Reviewer: Linda Painchaud