TOEI’S BUSINESS | About TOEI | TOEI COMPANY, LTD.
Movies
Film production is the cornerstone of our business at Toei, forming the foundation of our diverse business activities, it is our most crucial enterprise.
We distribute around 20 titles a year, delivering excitement and inspiration to many people.
We aim to produce appealing content that fits the diverse preferences of our audience, not only with our in-house projects but also through joint developments with our partners. Our top-notch film productions are powered by the extensive expertise accumulated by Toei Tokyo and Kyoto Studios who are emblematic of our creativity, and the cutting-edge visual technologies developed by our Virtual Production Department and Zukun Laboratory.

To support the growth of the Japanese film industry and deliver enjoyable cinematic experiences to our audiences, we are committed to creating more fulfilling content.
ONE PIECE FILM RED
©Eiichiro Oda/2022 One Piece Production Committee
KAMEN RIDER GEATS THE MOVIE/KING-OHGER THE MOVIE
©2023 GEATS & KING-OHGER Production Committee
SHIN MASKED RIDER
©ISHIMORI PRO./TOEI/2023 Shin Kamen Rider Production Committee
THE FIRST SLAM DUNK
©I.T.PLANNING.INC　©2022 THE FIRST SLAM DUNK Film Partners
Dragon Ball Super:SUPER HERO
©BIRD STUDIO/SHUEISHA　©2022 DRAGON BALL SUPER the Movie Production Committee
Legend＆Butterfly
©2023 THE Legend＆Butterfly Production Committee
Fly Me to The Saitama: From Biwa Lake With Love
©2023 FUJI TELEVISION NETWORK/TOEI/Television Saitama Co.,Ltd.
Hotels
TV Programs
TV Programs
Since pioneering the first TV program production in 1958 in the movie industry, we have applied the planning and production expertise we developed in theatrical films to create a wide variety of television programs. Our primary focus has been on dramas, including detective dramas, mysteries, period dramas, special-effects (TOKUSATSU) superhero series, and feature-length programs.

Our television programs are produced by Toei Tokyo Studios, Toei TV Production Co., Ltd. and Toei Animation Co., Ltd. in the Tokyo area, and by Toei Kyoto Studios in the Kyoto area.
These programs represent a large percentage of the television drama shows commissioned by Tokyo’s major broadcasting stations, and they consistently achieve high viewership ratings.
KAMEN RIDER GOTCHARD
©ISHIMORI PRO./TV ASAHI/ADK EM/TOEI
BUNBUNGER
©TV ASAHI/TOEI AG/TOEI
The Woman of S.R.I. Season23
©TV ASAHI, TOEI
AIBOU Season22
©TV ASAHI, TOEI
Movies
Educational Programs
Educational Programs
Our Educational Media Division has a long history that spans back to the era of 16 mm film, second only to our Motion Picture Division, and has a track record of producing exceptional content. The division has received numerous awards in domestic and international competitions, and its various educational materials and training videos have been highly appreciated by users.
Today, its focus continues to be on producing videos that cover a wide range of contemporary social issues and the latest information.

Adapting to the changes in the video media landscape, the Educational Video Division designs and develops a range of video software primarily for public, corporate and adult education and training, supplying content to government agencies, corporations, schools and other organizations. The styles of the content Toei provides include dramas, documentaries and animated videos, producing content in various genres to meet diverse needs.
The division also undertakes orders for television programs and commercials for government agencies, and in 2022, it produced the theatrical film Hakai.
The Educational Video Division will continue to be committed to delivering messages for the future.
Furotaki Taisho,
the first children's movie produced in 1955
©TOEI COMPANY, LTD.
Birthday
©TOEI COMPANY, LTD.
Unconscious bias behind harassment
Tips for improving communication in the workplace
©TOEI COMPANY, LTD.
Traffic safety for Tenshi and Akuma
©Toei Co., Ltd.
TV Programs
Streaming Services
Streaming Services
Backed by the increase of digital devices and the improvement of high-speed, high-capacity communication infrastructure, the streaming business is growing significantly.
The digitization of all types of content, including video, music and games, is expected to significantly expand business in this sector due to their convenient accessibility and adaptability to diverse lifestyles.
Toei launched a specialized department in digital content in 2001, ahead of the industry, to offer video streaming services and operate i-mode sites in the early days of the Internet era.
Today, we not only provide the Toei Group’s rich content, including theatrical and television films, to major distributors both domestically and internationally, but we also operate video streaming services under our own brands, such as Toei Tokusatsu Fan Club and Toei Tokusatsu YouTube Official. We also focus on designing, producing and investing in our original video content.
Today, we also design, develop and supply application software and services for smartphones and tablet devices.
MASKED RIDER 555 MURDER CASE
©2024 KAMEN RIDER 555 MURDER CASE Production Committee
FUUTO PI
©2022 FUUTO PI Partners
GAME OF SPY
©TOEI
GEATS EXTRA KAMEN RIDER GAZER
©2022 KAMEN RIDER GAZER Production Committee
KAMEN RIDER BLACK SUN
©ISHINOMORI PRODUCTION INC. and TOEI COMPANY, LTD. ALL Rights Reserved
©KAMEN RIDER BLACK SUN PROJECT
Educational Programs
Licensing
Licensing
We sell the distribution and broadcasting rights to the Group’s extensive content library, including theatrical films, television films, animated films and productions by Toei Animation Co., Ltd. and Toei Video Company, Ltd., to distributors and all broadcasters (terrestrial broadcasters, BS, CS, etc.) in Japan and abroad.
PARTNERS:THE MOVIE
©2008 PARTNERS: THE MOVIE Film Partners
ONE PIECE FILM RED
©Eiichiro Oda/2022 One Piece Production Committee
SHIN MASKED RIDER
©ISHIMORI PRO./TOEI/2023 Shin Kamen Rider Production Committee
THE LEGEND＆BUTTERFLY
©2023 THE Legend＆Butterfly Production Committee
Japanese Yakuza
©TOEI
Aberenbo Shogun
©TOEI
Streaming Services
Merchandising
Merchandising
Toei comprehensively manages and markets copyrights, mainly for the live-action television titles that it plans and produces.
The character business, especially the Kamen Rider and Super Sentai series, generates substantial revenue, not only from the sales of merchandise in various categories, such as toys, apparel, daily necessities, food, stationery, publications, CDs, DVDs, Blu-rays and games, but also from their appearance in corporate commercials and campaigns.
Furthermore, the scope of our business extends to various areas, including character shows, music live events, the international expansion of programs such as the Power Rangers series, theatrical releases, DVD and Blu-ray production, radio programs focusing on Toei’s special effects works, and the development of character-themed rooms in hotels and concept restaurants.

For theatrical films, our business also extends to licensing publishing rights for books related to films and merchandising rights for toys, stationery, food products, gaming equipment and theme parks.
DX GOTCHARDRIVER
©2023 ISHIMORI PRO./TV ASAHI/ADK EM/TOEI
DX Bunbunger Robo
©TV ASAHI/TOEI AG/TOEI
「BATTLES WITHOUT HONOR AND HUMANITY」
T-Shirt
©TOEI
「TRUCK YARO: BOKYO ICHIBANBOSHI」
Plastic Model
©TOEI
Licensing
International License
International License
Through its participation in international film festivals and fairs, such as the Cannes and Berlin film festivals, Toei sells its theatrical and television films overseas.
Notable works include The Forbidden Play, which received offers from distributors in 58 countries and regions, as well as the globally adapted Super Sentai and Kamen Rider series which are known as Power Rangers and Kamen Rider Dragon Knight are known respectively in various parts of the world. We are also involved in live shows abroad, focusing on the comprehensive development of characters integrated with streaming and merchandising.
In addition, we have a track record in selling remake rights, such as YOLO released in China in 2024, which is the remake of 100 YEN LOVE released in Japan in 2014.
Kyrie
©2023 Kyrie Film Band
IMMERSION
©2023 IMMERSION Production Committee
Mighty Morphin Power Rangers: Once & Always
©Hasbro ©Toei Company, Ltd.
VOLTES V LEGACY
©TOEI CO, LTD., Telesuccess All Rights Reserved
YOLO
©New Classics Media Corporation
Merchandising
Toei Tokyo Studios
& Zukun Laboratory
Toei Tokyo Studios & Zukun Laboratory

Toei Tokyo Studios

The Studios district is one of Japan’s largest film production hubs, annually producing 40 films, 150 TV programs, and around 100 commercials. It combines various filmmaking capabilities, ranging from stage rental to production, while also offering unique casting services and actor management. It’s no exaggeration to say that one can hardly go a single day without seeing images created here. Toei Tokyo Studios is one of the few studios worldwide that can use both the latest digital technologies and analog techniques simultaneously, attracting keen interest from international audiences. “Anything is possible at Toei Studios in Oizumi”—The collaboration between Toei Tokyo Studios and the surrounding facilities will lead to continuous growth.

Post-Production Business

Our post-production operations, centralized in one location, involve over 100 film projects annually, with an increasing number of television series. Pursuing new frontiers in cinema sound, Toei has adopted the next-generation Dolby Atmos sound system, the first of its kind in Japan. By expanding our video and sound studios, we are strengthening our production line and fully entering sound production for animation and dubbed works.
Dubbing stage 1 (Dolby Atmos compatible)

Virtual Production Department

Launched on October 1, 2022, our Virtual Production Department focuses on virtual production, a cutting-edge technology for film production. The LED studio, equipped with a 5-meter-high, 30-meter-long LED wall (the largest in Japan as of April 2024), is expected to solve physical challenges in film and video production, such as weather and transportation, expanding creative possibilities while also reducing labor hours and cost.
The addition of the Virtual Production Department to our comprehensive film and video production hub, which already includes production, art, and post-production, allows us to offer more streamlined, one-stop services as we continue to move forward as a leading center for film and video content delivery.
Situation during test shooting
Finished image

Zukun Laboratory

Zukun Laboratory, named after the German word zukunft, which means future, is where we pioneer the latest visual trends. At Zukun Laboratory, we are constantly involved in researching and developing state-of-the-art technology. We have recently developed a facial capture system that analyzes data from human facial expressions and translates it onto 3D computer-generated characters, creating digital humans.
First LightStage system introduced in Japan
International License
Toei Kyoto Studios
& TOEI Kyoto Studio Park
Toei Kyoto Studios & TOEI Kyoto Studio Park

Toei Kyoto Studios

Toei Kyoto Studios began in 1926 as the Uzumasa Studio of Bando Tsumasaburo Production. It is the most historically significant facility within Toei.
Given its history, Kyoto Studios is strongly associated with period dramas, and it continues to draw other companies seeking its expertise in this genre.
However, its reputation for high production capability is not limited to period dramas; it is also well-regarded for its numerous hit productions, including gangster series, documentary dramas, women’s literature, and television dramas set in Kyoto.

Kyoto Studios boasts eleven stages, including Toei’s largest stage, and handles all sections of film and video production, from production, direction, cinematography, lighting, art, sound recording, costumes, makeup and hair dressing to post-production operations, such as editing and dubbing. Because of its location in Kyoto, Kyoto Studios also serves as a base for international films shooting in Japan, and with its role as the backbone of TOEI Kyoto Studio Park, a major tourist attraction, it goes beyond the scope of a private enterprise and contributes to Japanese culture.

TOEI Kyoto Studio Park

TOEI Kyoto Studio Park, established in 1975, was the pioneer of Japan’s theme parks, offering visitors the unique experience of observing part of real film production site at Toei Kyoto Studios. The place became an instant hit, providing a special experience for people to engage with the actors and crew of period dramas, immersing themselves in the world of a film studio. Over time, the facility has not only supported the succession and development of period drama culture through the support of numerous visitors but has also expanded its fan base by hosting various character events and introducing new attractions, thereby establishing itself as a staple of Kyoto tourism.
For the 50th anniversary of the opening of TOEI Kyoto Studio Park, we will undertake a large-scale renewal. We will continue to evolve to deliver even greater dreams and excitement to a growing audience, both in Japan and overseas.
Open set (Edo town)
EDO SAKABA
Toei Tokyo Studios
& Zukun Laboratory
Events
Events
At Toei, we organize a vast array of events ranging from small gatherings to large-scale festivities across diverse themes, drawing on our years of experience in planning and production and utilizing our expansive national sales network. Our projects include theme parks, amusement facilities, popular character events, international cultural exchanges and regional revitalization initiatives. In addition to producing and selling film-related merchandise, we have recently expanded our business to include stage productions and theatrical performances, capitalizing on our experience with character events. With the largest market share in the industry in terms of the number of events and promotions produced, the business is aiming to grow significantly.

Cultural Events

We bring a wide range of cultural events to museums, department stores, and exhibition venues throughout Japan, from the exhibition of valuable collections from famous museums around the world to subculture exhibits.
KAMEN RIDER 50 YEARS EXHIBITION
©ISHIMORI PRO./TV ASAHI/ADK EM/TOEI
©TOEI/TOEI VIDEO/ISHIMORI PRO.
©ISHIMORI PRO./TOEI
FIST OF THE NORTH STAR 40TH ANNIVERSARY EXHIBITION
©Buronson & Tetsuo Hara / Coamix 1983
MINGEI: The Beauty of Everyday Things

Character Events

We organize character shows, floor events and concerts utilizing our character IPs.
OHSAMA SENTAI KING-OHGER FINAL LIVE TOUR 2024
©TV ASAHI/TOEI AG/TOEI
KAMEN RIDER SUPER LIVE 2024
©ISHIMORI PRO./TV ASAHI/ADK EM/TOEI
”CHO-EIYUSAI” KAMEN RIDER × SUPER SENTAI LIVE & SHOW 2024
©ISHIMORI PRO./TV ASAHI/ADK EM/TOEI AG/TOEI

Merchandise Production

Toei plans, develops, manufactures and sells theatrical film merchandise (pamphlets and original goods) and event-related products. We are also focusing on e-commerce business, offering products that are exclusively available on our online store.
TOEI ONLINE STORE
©ISHIMORI PRO./TV ASAHI/ADK EM/TOEI
©TOEI/TOEI VIDEO/ISHIMORI PRO.
©ISHIMORI PRO./TOEI

Kamen Rider Store

Exclusive Kamen Rider merchandise and pre-release products can only be found at the official Kamen Rider Store Tokyo in Tokyo Station's Character Street.
We also expand our reach through pop-up stores nationwide.
KAMEN RIDER STORE TOKYO
©ISHIMORI PRO./TV ASAHI/ADK EM/TOEI

Stage and Theater

We produce stage and theater plays as new IPs unique to Toei. Our productions mainly consist of completely original works that do not rely on existing stories. Toei also produces media mix projects based on stage plays with movie exhibition, such as TOEI MOVIE×STAGE, and new content featuring our IPs, such as Fuuto PI: The STAGE. These efforts to expand across multiple channels extend beyond live performances to include various other uses, such as videogram production and streaming.
TOEI MOVIE×STAGE "Harakiri Squad"
©2024 toei-movie-st
Toei Kyoto Studios
& Toei Kyoto Studio Park
Movie Theaters
Movie Theaters
Toei showcases a wide array of films, including its own productions and titles from other companies, primarily at its directly operated theaters (with two screens) and the cinema complexes (with 218 screens) managed by its group company, T-Joy Co., Ltd., including joint ventures.

Taking advantage of digitized screens, we also present digital content (ODSs) other than traditional films, such as GEKIxCINE recorded performances by the theater troupe Gekidan☆Shinkansen, and live-viewing events. These offerings have been well received by our audiences.
T-Joy Yokohama
Shinjuku Wald 9
Events
Real Estate
Real Estate
Toei is engaged in various real estate businesses, focusing on the leasing and management of office buildings, other commercial buildings and condominiums.

Our property portfolio includes commercial complexes, such as Platz Oizumi and Oz Studio City (T-Joy Seibu Oizumi), effectively located at our Tokyo Studios, as well as the Shinjuku San-Chome East Building (Shinjuku Wald 9) in Tokyo and the E-ma Building (T-Joy Umeda) in Osaka. (The names in brackets are the cinema complexes housed by the facility.) We also own commercial buildings in major urban centers across the country which were originally operated as our own cinemas but have been redeveloped into Shibuya Toei Plaza in Tokyo, Hiroshima Toei Plaza in Hiroshima, Fukuoka Toei Plaza in Fukuoka and Sendai Toei Plaza in Miyagi. Our recent efforts have been directed towards identifying new development opportunities, including rental condominiums, to maintain steady revenue.

With a renewed focus on redevelopment and complex development, we are dedicated to maximizing the value of our real estate portfolio for our company and Group.
Shinjuku 3-chome East Building
Movie Theaters
Hotels
Hotels
Toei directly operates the Niigata Toei Hotel and Fukuoka Toei Hotel, both city hotels, and the Yuzawa Toei Hotel, a hot spring resort hotel.
Conveniently situated near stations, each hotel is equipped with facilities capable of accommodating banquets, parties and conferences, as well as restaurants offering a variety of cuisines, and they provide warm and attentive hospitality.
Embodying the common concept, “entertainment and surprise,” Toei Hotels strive to establish unique accommodations that showcase modern culture and cater to the diverse needs of guests. Our offerings include stylish designer rooms and character-decorated guest rooms, as well as a variety of dining options, from bistros and bars to steakhouses.
Niigata Toei Hotel
Fukuoka Toei Hotel
Yuzawa Toei Hotel
Real Estate
Movies
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ページタイトル背景 ページタイトル背景
ページタイトル三角背景 ページタイトル三角背景

TOEI’S BUSINESS

Integrated Capabilities: From Creation to Multi-Use Development

TOEI'S strengths

We maximize revenue by boosting the recognition of content and developing fans of series, all carried out through one-stop operations.
We develop intellectual properties (IPs) and plan multi-use rollouts by ourselves to increase the interaction between consumers and the IPs.

Toei is a comprehensive content company with a diverse portfolio of film and video productions and multifaceted business activities.

TOEI’S BUSINESS

Movies TV Programs Educational Programs Streaming Services Licensing
 Merchandising
 International License Toei Tokyo Studios & Zukun Laboratory
 Toei Kyoto Studios & Toei Kyoto Studio Park
 Events Movie Theaters Real Estate Hotels
TOEI’S VISION
TOEI HISTORY