The WB
American television network (1995–2006) / From Wikipedia, the free encyclopedia
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The WB Television Network (shortened to The WB, and nicknamed the "Frog Network" or "The Frog" for its former mascot Michigan J. Frog[3]) was an American television network launched on broadcast television on January 11, 1995,[4] as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner (and from which The WB received its name). The network aired programs targeting teenagers and young adults between the ages of 13 and 34, while its children's division, Kids' WB, targeted children between the ages of 6 and 12.
 | |
| Type | Defunct broadcast television network |
|---|---|
| Country | United States |
| Affiliates | List of former WB affiliates |
| Headquarters | Burbank, California, U.S. |
| Ownership | |
| Owner |
|
| Parent | The WB Television Network, Inc.[2] |
| History | |
| Founded | November 2, 1993 (1993-11-02) |
| Launched | January 11, 1995 (1995-01-11) |
| Founder | Jamie Kellner |
| Closed | September 17, 2006 (2006-09-17) (11 years, 244 days) |
| Replaced by | The CW |
| Links | |
| Website | thewb.com (2005 archive) |
On January 24, 2006, Warner Bros. and CBS Corporation announced plans to replace their respective subsidiary networks, The WB and UPN, with The CW later that same year.[5] The WB ended its operations on September 17, 2006, with some programs from both it and competitor UPN (which had shut down on September 15) moving to The CW when it launched the following day, September 18.
Time Warner re-used the WB brand for an online network that launched on April 28, 2008. Until it was closed in December 2013, the website allowed users to watch shows aired on the former television network, as well as programming from the defunct In2TV service created prior to Time Warner's spinoff of AOL. The website could only be accessed within the United States.[6][7]