Why we chose ForAfrika
Because we are Africans working together for Africa, we needed our name to reflect who we are and what we do.
So, after nearly two years of research, speaking to our donors, our staff and going through a creative process, we are thrilled to share our new brand with you.

The meaning behind our logo
The symbol in our logo, while resembling the map of Africa, was also inspired by ancient African mud cloth paintings and the bomas (fenced enclosure built to protect homesteads and livestock) that dot the African landscape when viewed from above. The mud cloth symbol we chose is said to show the love of family and community. The circle represents the house and the dot in the middle is the family. Our symbol represents our love for the families and communities of our continent and the hedge of protection we aim to provide, to allow thriving to incubate. Lastly, the dot now sits on top of the i to represent the commitment that “I” will stand in the gap for the family.