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Blurbs: the inside story of the outside of books

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How does the 100-or-so word blurb on a book’s cover lure readers in and entice them to buy?(ArtistGNDphotography/Getty Images)
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George Orwell dismissed them as ‘tripe’, T.S. Eliot found them arduous to write and Jeanette Winterson once burned all her books because of one... Literary copywriter Louise Willder explores the haunting, luminous, unputdownable history of the book blurb.

Guest: Louise Willder, blurb writer at Penguin

Her book is 'Blurb Your Enthusiasm: An A-Z of Literary Persuasion' (One World) 

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Blurbs: the inside story of the outside of books

Woman looking at book cover
Duration: 20 minutes 6 seconds
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