Total number of technologies currently in use by this company, as detected by BuiltWith.
Total (non-unique) visits to site for the last month; includes desktop and mobile web.
Percent change in total visits to site from previous month. Includes both desktop and mobile web.
App Name: The name of the app that this publisher has created.
App Store: Designates which store(s) a given app is offered on.
Monthly Downloads: Number of total downloads of a given app, including both Google Play and iOS downloads where applicable. Data is based on previous month estimates.
Country: Represents the top 5 countries by total traffic to the site.
Share of Monthly Visits: Percent of total site visits that come from a given country.
Monthly Visits Growth: Percent change in total visits to site for a given country from previous month. Includes both desktop and mobile web.
Site's Rank in Country: Traffic rank of site, as compared to all other sites in a given country.
Monthly Rank Growth: Percentage change in traffic rank of site in a given country from previous month.
Topic: Topics are a specific type of product or service that a company’s employees are searching for, indicating potential intent to take action.
Topic Category: Topic categories are a class of topics, provided by Bombora.
Surge Score: Surge score measures the intensity to which a company demonstrates interest on a particular topic. It is calculated on a scale of 0-100. The higher the score, the higher the interest.
Weekly Surge Change: Week-over-week percentage change in Surge Score.
Weeks Surging: Number of consecutive weeks a topic has been surging for a company (Surge Score greater than 64).
