Sainsburys: Our brands, latest news & more | Sainsbury's

We’re going to the Next Level

With an updated purpose – making good food joyful, accessible and affordable for everyone, every day – our strategy focuses on four key outcomes: First choice for food; Loyalty everyone loves; More Argos, more often; and Save and invest to win.

Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for - outstanding value, unbeatable quality food and great service.

Simon Roberts

Chief Executive

Our Brands

We’re proud of our portfolio of brands, which is designed to deliver strong, sustainable, profitable growth for customers and shareholders. Our brands include Sainsbury’s, Argos, Nectar, Habitat, Tu, Sainsbury’s Bank and Smart Charge.

Click the logo to visit each brand’s website.

Our Stories

Good food for all of us

Everyone at Sainsbury’s is passionate about the food we sell, and this includes not only our 152,000 colleagues up and down the country, but our suppliers, farmers and fishing partners too. Yet we recognise that it can sometimes be difficult for customers to have the time, money or inspiration to access the joy that good food can bring. This is why we are committed to providing good food for all customers, whatever their budget, tastes or dietary requirements, and however busy their daily lives. We want to bring back the spark to mealtimes by providing the widest choice of quality food and pricing its food accessibly and competitively.

Food

Our sustainability plan

Plan for Better

Better for you

We’re helping our customers choose healthy and sustainable diets

Better for the planet

We’re committed to Net Zero and tackling plastic and food waste

Better for everyone

We’re making a difference to our colleagues and communities

Results, Reports and Presentations

Annual Report and Financial Statements 2023

A review of our business activity in a year like no other

Annual Report

and Financial
Statements

2023