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Purple Mattress

100 Days Money-Back Guarantee

Your investment is covered by a 100-Days Money-Back Guarantee. If for any reason it isn’t working for you, just call or email our US based customer service team and we’ll give you every penny of your money back.

Purple NewDay™ Mattress

2” GelFlex® Grid instantly adapts as you move

Durable Base Foam provides support

100 Night Trial + 10 Year Warranty

Made in USA

Hurry! Get 10% Off Today!

Regular Price: $1195

Only for: $1075

Starting as low as $68/month with financing

purple mattress rated 5 stars

based on 19,651 reviews!

98% of Purple customers would shop with us again

What is Purple Mattress ?


If you’ve spent time looking for a new bed online, chances are you’ve come across the Purple mattress. It’s a truly unique bed that has earned a ton of devotees (and its share of cynics) for its innovative construction. The bed contains something called the Purple Grid layer, which makes it feel different than any other mattress — almost like you’re floating.

The Purple Grid is the signature feature of Purple mattresses. It’s a proprietary gel foam that Purple dubbed Hyper-Elastic Polymer. When something is hyperelastic, it means that it can be significantly stretched in different directions and still go back to its original shape. A polymer is simply a chemical substance made with repeating units. In the case of the Purple Grid, the polymer is formed into a lattice pattern—and, yes, it’s purple.

Initially used in medical equipment, such as wheelchair cushions, the squishy Purple Grid can now be found as the top layer of Purple mattresses. A 2-inch-thick slab of Purple Grid is also used in the Purple Double Seat Cushion, a pick in our guide to the best ergonomic seat cushions. Senior staff writer Melanie Pinola described the cushion as feeling like a “gelatinous Belgian waffle,” but in a good way—the Purple Grid makes the cushion both soft and supportive (and makes it feel cooler than the competition).

The cooling benefit of the Purple Plus is phenomenal. It's one of the best cooling mattresses – if you thought the Original regulated temperature well, the Purple Plus is in a class by itself. According to Purple Mattress, data shows that the Purple Plus’ construction moves heat away from the body 25% better and faster than competitor models.


The Purple Plus is also great at relieving pressure points, and all sleep positions were well-suited on this mattress. It feels soft and cradled under your head, neck, arms, and legs, but is firmer under the shoulders, hips and lumbar spine (we rate it amongst the best mattresses for back pain).

Who We Recommend The Purple Mattress For:

We'll help you decide if the Purple Mattress is the right mattress for you based on criteria like cooling, firmness, and motion transfer.

Those who want versatility– Consumers looking for a bed that matches multiple sleep postures or body types should enjoy the Purple, as that’s the goal behind the hyper-elastic grid design.

Pressure relief seekers– If you suffer from aches and pains, the last thing you need is pressure building up while you sleep, but this system was designed to cradle your weight (whatever that may be). It can relieve pressure where it builds up while reinforcing areas that need support.

Hot sleepers– Some old-fashioned foams hold in heat, but the Purple grid system is designed to be temperature neutral as it has over 1,400 air channels built into its construction.

purple bed

How Well Does Purple Mattress Would Work For You?

FIRMNESS: Like a soft to medium-soft mattress, the grid compresses under your weight and contours your body, but it doesn’t sink or sag so you still feel like your body is properly aligned. This is true no matter which sleeping position you prefer—For a combination sleeper who frequently switches from back sleeping to side sleeping Purple Mattress is equally comfortable both ways.

PRESSURE RELIEF: Purple Mattress offers significantly more pressure relief than memory foam mattresses and the thinner Purple models. It almost feels like you’re in one of those floating chambers, but with just a little more gravity working against you. With Purple you do not need to stack up a bunch of pillows under your head to get comfortable when lying on your back. You could get away with using one pillow—something that’s very rare.

TEMPERATURE NEUTRALITY: The Purple Mattress goes above and beyond many other all-foam mattresses with its excellent temperature neutrality. Some foam materials have a tendency to absorb and retain body heat. However, the gridded design of Purple’s top comfort layer contains air channels designed to improve airflow, prevent heat retention, and keep you cool as you sleep.

MOTION ISLOATION: Motion isolation refers to how well a mattress limits the transfer of movement from one side of the bed to the other. This is an important consideration for couples, as poor motion isolation can mean disturbing your sleep partner when you change sleep positions or get in and out of bed.

The all-foam design of the Purple Mattress isolates motion very well. Our sleep testers experienced minimal vibrations even when another tester was tossing and turning on the other side of the bed.

EDGE SUPPORT: Something that combination sleepers who tend to roll towards the side of the bed should look out for is a high edge support score. Solid marks in this category indicate a bed that won’t sag when you get too close to the edge.

The layers of foam that make up the Purple Mattress make for a surface that is sturdy, while still feeling soft. You can roll right up to the edge and still feel comfortable and secure.

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SOFTFLEX COVER

What it Does

Breathable, stretch material flexes seamlessly.

Why it Matters

Optimizes the instantly adaptive GelFlex® Grid

GELFLEX® GRID

What it Does

Dissipates heat + relieves pressure.

Why it Matters

Helps you sleep deeper.

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purple queen mattress

Purple Mattress Company Policies


Now I’ll walk you through the policies that come with the Purple mattress. You never know, the fine print may have a bigger impact on your purchase decision than expected.

Warranty

The Purple mattress comes with a 10-year warranty, which covers factory defects. The warranty may be voided if the mattress was not placed on a firm and supportive surface.

Sleep Trial

A 100-night sleep trial will give you enough time to decide whether or not the Purple mattress is the right fit for you.

Return Policy

If you’ve slept on the Purple mattress for at least 21 days and still don’t love it, you may return the mattress within the 100-night sleep trial. If the Purple mattress is clean and undamaged, you will be refunded the full product price of the mattress minus the value of any discount, interest accrued and/or shipping charges.

purple king mattress

Purple Mattress Customer Reviews

purple mattress review

⭐⭐⭐⭐⭐ Verified Purchase

Great for The Price

We got this Purple mattress 63 days ago in King Size and we love it. I do wish it was a bit taller, but we chose it because it was one of Purple’s firmer mattress offerings and both myself and my partner prefer the extra support. I am a side/stomach sleeper and my partner is a back/side sleeper and we are both plus size (250+ lbs) and despite the mattress being rather short, we both feel well supported and have never felt the support bars below the mattress. Neither side shows any indication of denting or sinking in despite our weight and it being an especially hot summer.

It did take about two weeks for me to get used to the mattress, but since then I’ve slept great and even find myself migrating to the bed for activities like reading that I would typically do on the couch. My partner has loved the mattress since day one, and also ends up in bed more often during his down time just lounging.

Definitely a great addition to our new home. I would recommend.

James Simpson-New York, USA

purple mattress review

⭐⭐⭐⭐⭐ Verified Purchase

Quality sleep achieved!

We bought this purple mattress to replace our RV mattress before a week-long vacation. I was hoping and praying for a miracle and it would be comfortable enough to sleep that many days without having back issues. My husband and I are in the 35 to 40 age range and we both have different mattress preferences. This purple mattress, while on the firmer side, still accommodated my side sleeping comfortably and supported his heavier frame. We received the free pillows and loved them too! Total WIN for us!

James Richards - Wyoming, USA

purple mattress review

⭐⭐⭐⭐⭐ Verified Purchase

Love the mattress and purchasing process minus one thing

From purchasing to the quality of the mattress to speed of delivery, everything is perfect and I’m so happy with my new purple mattress and my sleep quality. Please don’t hesitate to upgrade your sleep comfort level immediately!

Hasana M. - Chicago, USA

What you get from the NewDay Purple Mattress?


Channel your inner Goldilocks — we’re here to make sure the pressure relief, support, temperature control and softness you get from your mattress is just right for you.

Purple Mattresses

Instantly Adapts

No delay between movement and mattress response means fewer sleep disturbances.

Temperature Balancing


Innovative materials help dissipate heat and prevent building temperatures, unlike traditional mattresses.

Soothing Pressure Relief


Purple’s exclusive GelFlex® Grid conforms around joints and pressure points for more comfortable nights and reduced aches and pains.

Superior Support


Stable Base Foam layers offer broad support to keep the body aligned throughout the night.

purple mattress money back guarantee

100 Night Trial + 10 Year Warranty

Your 100-night trial begins the day your mattress is delivered. If you decide it isn't a perfect fit for you within the first 100 nights, we'll have it picked up and issue a full refund.If there's something wrong with your mattress, we'll replace it for up to 10 years, starting from the date of original purchase.

Purple Mattress Frequently Asked Questions

What is the NewDay™ Purple Mattress made of?

Because we believe that sleep is integral to a life well-lived, every Purple mattress is made with the highest quality materials. Every component is chosen with the utmost care and engineered for long-lasting durability, comfort and support. 

 • 8"  Total mattress height 

• SoftFlex Cover 

○ Breathable stretch material flexes with the GelFlex® Grid as you move 

 • 2" of GelFlex Grid 

○ Instantly adapts to your shape and movement. 

○  Cradles pressure points  

○ Draws excess heat away  

• Support Foam  

○ Durable Base Support Foam layer provides added stability and support  

○ Edge Support Foam provide stable comfort when getting in and out of bed  

What makes Purple Mattress different from other brands?

In short, everything — starting with the Purple GelFlex® Grid. This proprietary technology is totally unique in the mattress market, and sets our beds apart from memory foam, springs, and adjustable air mattresses. Backed by over 20 years of rigorous testing, the iconic purple geometric grid made of hyper-elastic polymer provides cushioning comfort and pressure relief while simultaneously maintaining support. It instantly adapts as you move, reconfiguring itself to relieve pressure provide alignment where your body needs it most.  

Based on our years of testing, here’s what we’ve found: memory foam fails to provide the necessary support needed throughout the night and also sleeps hot. Spring mattresses don’t relieve pressure and cause a great deal of motion transfer, not to mention the squeaking. Adjustable air mattresses force your hand (and neck, back, and shoulders) with “hard bed problems” or “soft bed problems” — an impossible decision to say the least. By contrast, the GelFlex® Grid cradles your shape for that cloud-like feel while delivering the support that equals ache-free, restorative sleep. 

What is the difference between the NewDay™ Mattress, the Purple Mattress®, the Purple Plus® Mattress? 

NewDay™ Mattress: The intro to life-changing Purple sleep — 2” GelFlex® Grid atop a layer of supportive foam for a firmer feel.   

The Purple Mattress®: The original, in a class of its own since day 1 — 2” GelFlex® Grid with an additional layer of comfort foam atop a layer of supportive foam for medium-firm support.  

Purple Plus® Mattress: Double your support, improve temperature balance and boost comfort — 2” GelFlex® Grid paired with breathable Ultra Comfort Foam layer atop 2 layers of base support foam for a medium feel.  

Thanks to the Purple GelFlex® Grid, all three mattresses of the Essential Collection provide the no-pressure support and comfort essential to restful sleep. But which mattress option is right for you? It all comes down to your sleep preferences and preferred feel. The more comfort layers beneath the Purple grid, the more cushioning and weightless, floating feel — all complimented by superior alignment and back support.  

What is the difference between the Essential and Premium Collections? 

Both the Essential Collection and the Premium Collection mattresses contain our proprietary GelFlex® Grid that provides the unique support your body needs with the cushioned comfort you want. 

Essential Collection mattresses pair the GelFlex® Grid with a comfort foam core for a less bouncy feel.  

Premium Collection mattresses pair the GelFlex® Grid with a core of individually wrapped coils that enhance the responsive feeling and increase air flow.  

Do I need a bed base for my NewDay™ Purple mattress?

Not all foundations, frames and bases are created equal which is why we’ve designed a collection of products that work synergistically with Purple mattresses, to provide you with your best sleep for years to come.

Platform Bed Frame: Lightweight and simple with ample storage space underneath, this frame holds up to 2,000 lbs. and is designed to prevent squeaking.

Purple Bed Frame: An upholstered, platform-style foundation and headboard that enhances the comfort and support of your Purple mattress.

Adjustable Bases: The Ascent Adjustable Base and the Purple Sleep Genius let you fully customize your position whether you’re sleeping, sitting, working or relaxing with adjustable head and foot sections for premium comfort.

If you opt for an option outside of Purple, make sure your foundation is made from wood or metal with slats that are less than 3 inches apart and a weight capacity of 650+ lbs.

Learn more about the perfect fit for you with our guide to bed foundations.   

Can I return my mattress if I'm not happy with it?

Absolutely. We want you to rest easy with Purple which is why we offer free returns within 100 nights if you don’t love your mattress. We do ask all customers to spend at least 21 nights on their mattress before starting a return or exchange so their bodies have enough time to adjust to Purple’s unique feel and support. If you’ve tested out your new mattress for 21 days and you’re within the 100-night trial period, reach out to our Care Team at 1-888-848-2305 to schedule pick up. Upon sending proof of receipt issued at pick-up, we will initiate a full refund that may take up to 10 days to turnaround from financial institutions. Please visit our dedicated Returns & Exchanges Page for a full detail.

Do Purple mattresses sleep hot?

The temperature control of Purple mattresses was highly tested and engineered to ensure a cool breathability — a key factor for sound sleep. The GelFlex Grid's proprietary temperature-neutral material combined with its unique open column design includes over a thousand air channels to naturally draw excess heat away so our mattresses don’t sleep hot. Additionally, a layer of comfort core foam diffuses warmth that other mattresses tend to harbor ensuring the optimal sleeping temperature.  

Can you feel the squares in the GelFlex® Grid? 

While you won’t feel like you’re sleeping on a grid of squares, Purple mattresses may feel a little different than what you’re accustomed to — at least at first. Just as a chiropractor works to restore healthy body posture and alignment, the GelFlex® is designed to do the same. We highly recommend sleeping at least 21 nights on your Purple mattress in order to adjust and experience healthy, restorative sleep for body and mind. 

© 2023 Purple Innovation, LLC. All Rights Reserved.

Purple, the Purple Grid, Hyper-Elastic Polymer, GelFlex, and the color purple are registered trademarks of Purple Innovation, LLC

Sleep Better, Live Purple is a trademark owned by Purple Innovation, LLC

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