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Her latest modelling gig is with the Southern California-based global lifestyle brand Ugg (a division of Deckers Brands) for its autumn/winter campaign. Known for their shoewear, the company has successfully expanded into apparel.

“Ugg’s ‘The Perfect____’ ready-to-wear shoot was very exciting, since the styling decisions were based entirely on what I personally wear and what I ideally enjoy wearing,” she said in an exclusive interview.

“This shoot gave me the opportunity to explore more styling options that ranged further from my usual street style. I sent through a mood board of the pieces and outfits for each of the apparel offerings, then the team pulled and referenced many of my choices,” she explained. “I felt much more involved in the project aside from being just a model, as I was wearing clothing that I genuinely had a voice in choosing and styling.”

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Besides Ly’s gorgeous looks, it is her impressive signature style that really draws luxury and commercial brands in – including her striking pink hair.

“I didn’t exactly choose to make it a signature look per se,” she admitted. “I had pink hair before even becoming a model, but it’s definitely something that my agency and all the clients I’ve worked with have chosen to embrace, rather than ask me to change.”

She added: “It’s very much like how the styling for Ugg’s ‘The Perfect ____’ campaign reflects the persona of each of the models’ individuality and uniqueness. Having pink hair was another way I chose to present myself to the world.”

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One of Ly’s favourite items in the collection is the Ugg hat: “I’m most excited about their apparel expansion, because it means we’ll be able to enjoy the usual softness and coziness that Ugg is so well known for in a larger variety of ways. In particular, their apparel is not just home wear, but appropriate in all different kinds of occasions, depending on how you style the piece.”

Ly has closely observed how the luxury fashion industry is evolving, too.

“Recently, many Chinese and Korean celebrities are being chosen as the faces of luxury brands. It’s very satisfying to see that the influence of East Asians in particular – as that’s where my roots are from – are being acknowledged by the rest of the world.”

Rather than being a “single forced hire for a diversity check mark”, Ly said that Asian models are becoming normalised faces everywhere. “This is as it should be, in order to recognise the largest ethnic demographics of the world.”