Masaru Ibuka

We do what others don't!

Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.

Masaru Ibuka (井深 大 Ibuka Masaru; 11 April 1908 – 19 December 1997) was a Japanese electronics industrialist and co-founder of Sony.

Quotes

• Research bear a true fruit, the research must start from needs.
  • Masaru Ibuka in: Nick Lyons (1976), The Sony vision. p. 147

• We do what others don't!
  • Masaru Ibuka cited in: Stephen Bayley, ‎Victoria and Albert Museum, ‎Conran Foundation (1982), Sony design, p. 11

• Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.
  • Masaru Ibuka in: The Corporate Board, (1992), Vol. 13, p. 30

• We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.
  • Masaru Ibuka in: The Corporate Board, (1992), Vol. 13, p. 30

• The key to success for Sony, and to everything in Business, Science, and Technology for that matter, is never to follow the others. We bet the company on that basic technology (the Trinitron TV), and in 23 years nobody has been able to match it.
  • Masaru Ibuka in: B. Schlender. "China Really is on the Move," Fortune, February 24, 1992. p. 23.

• The lesson of Apollo demonstrates that no matter how big the goal, if you apply yourself diligently to the work, even the most difficult job can be be accomplished flawlessly.
  • Masaru Ibuka in: Scott Robert Hays (1999), The Story of Sony, p. 14

• To establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society, and work to their heart's content.
  • Masaru Ibuka's mission statement for Sony, cited in: Mihaly Csikszentmihalyi (2004), Good Business: Leadership, Flow, and the Making of Meaning. p. 57

• We worked furiously (to realise our goals). Because we didn't have fear, we could do something drastic.
  • Masaru Ibuka cited in: Ashley Goldsworthy (2009), Leadership in Action. p. 52