He and his family was part of the Veronica fraction but it is implied that Viscount Gerlach drugged him and encouraged him to do his ill fated kidnapping attempt. Both men were nominally from the same fraction, so why destroy him and his family? (And how many innocents died their actions?) The best that I can see is that the Joisontak family was obnoxiously ambitious and annoyed the Veronica fraction.
I know that Georgine is smart and ambitious herself, but the constant sacrifices for short term gains seems likely to cause long term challenges.