First, South Dakota Gov. Kristi L. Noem wrote about killing her 14-month-old dog, Cricket, in her soon-to-be-released book, “No Going Back.”
And on Wednesday, Noem appeared on Sean Hannity’s Fox News show, where the two devoted five minutes to Noem’s late wirehair pointer, as a befuddled Hannity tried to give Noem — who wrote about dragging her dog out to a gravel pit and shooting her — the benefit of the doubt. “Is there a difference which way you put a dog down?” he asked. “I’m not really sure.”
In short, Noem just can’t stop talking about killing her dog — much to the collective confusion of horrified observers.
“As the saying goes, if you find yourself in a hole, stop murdering your puppy — and stop digging,” said Tommy Vietor, co-host of “Pod Save America” and a former Obama administration official.
The controversy started April 26, when the Guardian published details from her upcoming political memoir — the sort of obligatory hardcover intended to juice her chances of emerging as Donald Trump’s vice-presidential pick. Ironically, it seems to have done the exact opposite.
The Guardian recounted that, in the book, Noem describes her dog, still nearly a puppy, as “a trained assassin” with an “aggressive personality.” Unable to train Cricket, Noem recounts watching as the dog, on the way home from a pheasant hunt, attacks a local family’s chickens, grabbing “one chicken at a time, crunching it to death with one bite, then dropping it to attack another.”
“I hated that dog,” Noem writes of Cricket, who she says then tried to bite her. “At that moment, I realized I had to put her down.”
Noem also writes of how — perhaps feeling emboldened after killing Cricket — she then decided to kill a “nasty and mean” family goat, dragging it to the same gravel pit where Cricket met her demise. But the goat jumped as Noem shot it, forcing the Republican governor to return to her truck for another shell.
The scene of slaughter ends with Noem’s kids getting off the school bus, and her daughter asking, “Hey, where’s Cricket?”
Noem seems to have recounted the episode as something of a parable, intended to show both that she is tough enough to face “difficult, messy and ugly” tasks and authentic enough to tell the truth about it.
But even before Noem’s recent controversy, people close to Trump privately said she was always a long shot to be his running mate, citing assorted “baggage” — and that was before canicide got added to her vetting files.
Yet Noem persisted, plowing ahead with her tale of the untrainable dog.
On the Friday that the Guardian story came out, Noem wrote a post on X that was part explanation and part book promotion.
“We love animals, but tough decisions like this happen all the time on a farm,” she wrote, in a missive that included a link to preorder her book. “Sadly, we just had to put down 3 horses a few weeks ago that had been in our family for 25 years.”
Then on Sunday, when the intervening two days had made clear she had a political crisis on her hands, she weighed in again about killing Cricket — this time with an even lengthier social media post aimed squarely at damage control.
“I can understand why some people are upset about a 20-year-old story of Cricket, one of the working dogs at our ranch,” wrote Noem, who went on to describe herself as an “authentic” leader who doesn’t “shy away from tough challenges.”
And finally, on Thursday, she returned to the topic again, this time squarely through a “fake news” lens.
“Don’t believe the #fakenews media’s twisted spin,” she wrote, linking to her Hannity interview. “I had a choice between the safety of my children and an animal who had a history of attacking people & killing livestock. I chose my kids.”
But the morbid fascination with the Noah’s ark worth of animals Noem has talked about putting down — three horses, a goat, a dog — transcends the so-called liberal media. On Thursday, for instance, a bipartisan group of lawmakers responded to the news by forming the Congressional Dog Lovers Caucus.
And even would-be allies have been left scratching their heads — not just that Noem killed her dog, but that she continues to talk about it, holding up the gravel pit executions as a character reference for her leadership chops.
“It’s hard to imagine a universe where bragging about shooting your 14-month-old puppy increases your brand value,” Sen. Kevin Cramer (R-N.D.) wrote in a text. “I’ve known hunters who accidentally or impulsively shot their hunting dog, but I’ve never known anyone who bragged about it or considered it noble in any way.”
Others, including fellow conservatives, were less generous.
“Why … would you write about this in a book and flex on it?” wondered radio personality Dana Loesch. “That doesn’t look tough. It looks stupid.”
“Not ideal,” Trump’s oldest son, Donald Trump Jr., said to laughter on his video podcast. “I read that and I’m like: ‘Who put that in the book?’ I was like, ‘Your ghost writer must really not like you if they’re going to include that one. That was rough.’”
Even Sen. Mitt Romney (R-Utah), whose past includes a more benign dog incident, weighed in.
“I didn’t eat my dog. I didn’t shoot my dog. I loved my dog, and my dog loved me,” Romney told HuffPost. (Romney’s 2012 presidential campaign was dogged by a story of Romney family lore — the 1983 vacation the clan took with Seamus, their Irish setter, strapped in his carrier to the roof of the station wagon for 12 hours).
In repeatedly returning to the tale, Noem also opened herself up to additional criticism, including charges that her story has changed to portray her in a more flattering light. A community note at the bottom of her Thursday X post, in which readers are allowed to add additional context, reads that “Noem’s description of why she shot Cricket has morphed.”
The note says that in her book, Noem writes that she killed Cricket because the dog was untrainable for pheasant hunting and killed the neighboring chickens. It adds that when criticized, “Noem altered her story” — going from claiming that Cricket snapped at her to claiming that Cricket actually bit her to claiming that Cricket had a biting history and was a “danger to children.”
A person close to Noem rejected the charge of revisionist history, pointing to the line in her book that reads, “Cricket was untrainable and, after trying to bite me, dangerous to anyone she came in contact with.” Cricket regularly came in contact with Noem’s young kids, this person said, arguing the sentence shows that Noem had always considered the safety of her children when she made the decision to kill Cricket.
Noem does have her defenders. She is slated to headline the annual Brevard County Republicans dinner in Florida this month, and Rick Lacey, the county party chair, said he has already had interest from 200 people and is worried about selling out the space, which can hold about 500.
“This happens all the time,” Lacey said, referring to putting down dogs known for biting people, “but I guess if you’re a Republican governor with national prospects, it becomes a bigger issue.”
Stu Loeser, a longtime Democratic staffer and strategist who specializes in crises, noted he shares “a house on the Hudson with a Havanese and we are both horrified.” But, from a crisis communications perspective, he argued that Noem is never going to be able to change her detractors’ minds — but that she may get some credit for continuing to largely stand by her original story.
For now, the controversy shows no signs of abating, in part because Noem is promoting her book, which comes out Tuesday.
As part of her publicity tour, the South Dakota governor is slated to appear on CBS’s “Face the Nation” on Sunday.
An X post by the “Face the Nation” account said that in addition to other issues, “we’ll get into the controversies surrounding her upcoming memoir.”
Marianne Levine contributed to this report.
