Kendall Jenner Is the Ultimate NYC Cool Girl in New Calvin Klein Campaign: Watch the Exclusive BTS Video

Kendall Jenner is the epitome of New York City's coolest of cool girls in Calvin Klein's latest campaign.

The Kardashians star, 28, and longtime ambassador of the iconic brand fronts the newest chapter of Calvin Klein's spring 2024 campaign, shot in the Big Apple. Photographed by Mert Alas, Jenner flaunts the label's womenswear collection through city streets and in bustling neighborhoods.

The brand — and Jenner herself — took PEOPLE behind the scenes in an exclusive video shot by OF BECOMING US, where fans of the model can see her in action as she gallivants in a fountain and prances down a sidewalk. Through it all, New York continues moving around her, proving that you can blend in no matter what you're doing!

In Jenner's campaign shots, she wears a number of staple pieces from CK, including a blue trench coat, a classic black sheath dress, a structured black suit and more power pieces that emphasize Calvin Klein's place in American fashion.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

The longtime collaborator of the brand previously told PEOPLE that Calvin Klein perfectly aligns with her own style ethos. In a campaign she shot last August, she rocked a no-shirt look with another power suit, saying that the outfit felt right at home for her.

“I love adding a feminine touch to masculine pieces,” she shared exclusively of the shoot that also starred BTS' Jungkook, Alexie Demie and more. “Calvin Klein delivered precisely that in this campaign."

She pulled off a similar vibe in an Instagram shoot of her own, when she showed off a shirtless blazer 'fit that was full of sex appeal in November. For one photo, she stripped down to only a black bra and high-waisted underwear. She posed on a large couch decorated with tons of pillows, looking out a window.

The second photo and outfit showed a sexier side to the model, who posed topless, her chest and torso almost fully exposed, with a tailored blazer strategically covering her nipples. She also wore what looked like suit pants left unzipped. She tagged Calvin Klein in the Instagrams, giving a nod to the company for the clothes that she was barely wearing.

Many of Jenner's Calvin Klein campaigns have been on the sexy side, like her denim shoot from last summer. Ahead of the campaign dropping, the star posted a preview on Instagram in a series of snapshots, tagging the brand and adding the hashtag “mycalvins.”

In the shots, she wore Calvin Klein’s blue original straight comfort stretch jeans and a matching classic trucker jeans jacket, which was left open showing her abs and a hint of sideboob. 

Jenner first began working with Calvin Klein in 2015 when she starred in a Calvin Klein Jeans campaign and since then has been a longtime brand ambassador for the brand. Following the debut of her first global Calvin Klein Underwear ad, she has shot numerous ad campaigns for the fashion brand.