Premium Essay
BMW: Redefining Premium Brand Identity
MGMT 8700 Strategic Management
MBA Trimester 2, 2011
|Patrick Gallagher |20805458 |
|Sion Karta |20182345 |
|Mark Lim |10468237 |
|Wei Zhe Poh |20605321 |
|Jackie Tran |20597931 |
|Janifer Yap |20841177 |
BMW: Redefining Premium Brand Identity
|Table of Contents | |
| List of Tables and |4 |
|Figures............................................................................................................... | |
| BMW Case Study |5 |
|........................................................................................................................... | |
| Introduction |5 |
|................................................................................................................................. | |
| Company History |6 |
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