Like many multi-billionaires, Jim Jannard is somewhat reclusive. But back in the mid-1970s, you could find him at motocross events around Southern California, hocking motorcycle gear out of his Honda Civic under the banner of a company named after his English setter, Oakley.
It wasnโt a total man-with-a-van job; Oakley Products had catalogs โ complete with a logo of an acorn riding a dirt bike โ from which riders and vendors might purchase JT Racing gear, Scott goggles, Koho pads or Mikkola gloves.
Eventually, though, Jannard decided to make a product of his own. At the time, handlebar grips were essentially just rubber sleeves. Jannard imagined something better. After all, if bike control comes from the handlebars, shouldnโt that crucial point of contact be made of something more evolved?
So he created the Oakley Grip, which was anatomically shaped and tactile with tentacle-inspired suction cups. One grip, the B-1B, was described as โthe first motocross guidance system.โ
Brian Takumi, a 14-year Oakley vet whoโs currently vice president of its product creative catalyst team, remembers Jannard coming to the bike shop that he used to frequent when he was a BMX freestyle rider. Takumi was close with many riders sponsored by Oakley, and after he eventually joined the company, he worked closely with Jannard for over a decade.