Unilever Ice Cream Sale Won’t Change Us, Says Ben & Jerry’s
- Independent board sets brand’s purpose under unique deal
- Unilever to separate ice cream business via sale or spin off
A pint of Unilever brand Ben & Jerry's ice cream. Ben & Jerry’s has campaigned on many societal changes some of which have engulfed Unilever in culture wars.
Photographer: Tiffany Hagler-Geard/BloombergBen & Jerry’s independent board said it won’t stop overseeing the “social mission” of the brand even if parent company Unilever Plc sells or spins off the ice cream unit.
There is a “firmly established framework” that will “remain intact” to protect the integrity of a brand known for promoting progressive causes, said the board, which has had a fractious relationship with Unilever in recent years.