Course Information
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Course Fee:
Training Course: FREE
Certification: $99 -
Skill Level:
BEGINNER
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Class Duration:
2H 30M
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Course Introduction
Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management.
With the Hootsuite Platform Certification Course, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results and proving your ROI.
Curriculum Overview:
This is a course overview. Login to take the full course
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Chapter 1: The fundamentals of Using Hootsuite
Course Level: Beginner
The Fundamentals of Using Hootsuite chapter will teach you the advantages of using Hootsuite to manage your social media presence and the best practices for quickly setting up your Hootsuite dashboard.
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Lesson 1: The Hootsuite Platform
1.1 An Overview of the Hootsuite Dashboard
1.2 How to Add a Social Network in Hootsuite
Additional ResourcesLesson 2: Hootsuite Engagement: Fundamentals
2.1 Social Listening with Hootsuite Streams
2.2 How to Engage with Your Audience Using Streams
Additional ResourcesLesson 3: Hootsuite Publishing: Fundamentals
3.1 Using the Hootsuite Composer and Planner
3.2 Hootsuite Photo Editor
3.3 Publishing to Instagram Personal Accounts Using Hootsuite
3.4 Top 3 Content Curation Apps in Hootsuite
3.5 Publishing to Instagram Business Accounts Using Hootsuite
3.6 Pinterest Publishing with Hootsuite
3.7 Using Hootsuite to Manage LinkedIn PagesLesson 4: Hootsuite Mobile and App Directory
4.1 How to use the Hootsuite Mobile App
4.2 How to use the Hootsuite App Directory
Additional Resources
Chapter 1 Quiz -
Chapter 2: Advanced Uses of Hootsuite
Course Level: Intermediate/Advanced
Learn advanced publishing techniques such as bulk uploading, managing RSS feeds, advanced engagement techniques like geo-targeting and social media search, advanced Hootsuite Analytics functionality, and more.
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Lesson 1: Hootsuite Engagement: Advanced Tactics
1.1 How to Create Twitter Lists in Hootsuite
1.2 How to Engage Your YouTube Community with Hootsuite
1.3 Using Geo-Search to Find Relevant Conversations with Hootsuite
1.4 Introduction to Hootsuite Inbox
Additional ResourcesLesson 2: Hootsuite Publishing: Advanced Tactics
2.1 How to Use the Hootsuite Publisher
2.2 How to Schedule Messages in Bulk Using Hootsuite
2.3 Using Collaborative Drafts in Hootsuite
2.4 Using RSS Feeds in Hootsuite
2.5 Using Vanity URLs in Hootsuite
2.6 Link Settings in Hootsuite Composer
2.7 Promoting Organic Content with Hootsuite
Additional ResourcesLesson 3: Hootsuite Engagement: Advanced Tactics
3.1 An Introduction to Hootsuite Analytics
3.2 How to Use Reports in Hootsuite Analytics
3.3 How to Use Post Performance in Hootsuite Analytics
3.4 How to Share and Collaborate with Hootsuite Analytics
Additional ResourcesLesson 4: Hootsuite Mobile: Advanced Tactics
4.1 Using the Hootsuite Mobile App for Team Collaboration
4.2 Suspending Posts with Hootsuite CollaborationLesson 5: Hootsuite Platform: Organizations and Permissions
5.1 Introduction to Hootsuite Organizations and Permissions
Additional Resources
Chapter 2 Quiz -
OPTIONAL: Hootsuite Platform Certification Exam
Price: $99 USD
Take our exam now to earn your official certification—proving your expertise to employers and clients.
Get Certified
Or learn more about Hootsuite Platform Certification
What you get with your Hootsuite Platform Certification
- Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.
- A permanent online certificate to showcase your Hootsuite expertise that you can link to from your blog, website, or any other online profile.
How to get your Hootsuite Platform Certification
Get your Hootsuite Platform Certification by passing a 65 question online exam testing your ability to use Hootsuite effectively.
The online exam is based on Hootsuite's free online Platform Training courseware—a series of 45 video tutorials covering everything from engaging with prospects to running effective social media campaigns and contests, using Hootsuite.
Frequently Asked Questions
Just $99 USD.
No. Once you pass the exam, the certification is yours forever.
The Social Marketing Certification demonstrates your knowledge of the core principles and strategy behind social media marketing. The Hootsuite Platform Certification demonstrates your knowledge of the Hootsuite dashboard.
The comprehensive Hootsuite Platform Training uses a series of video tutorials covering essential knowledge of the Hootsuite dashboard. Topics include publishing content, engaging with followers and prospects, and running social media campaigns and contests.
50-question timed online exam.
The minimum passing grade for the exam is 75%
You’ll have 60 minutes to complete the 50-question exam.
No. You can take the exam as many times as necessary until you pass, at no extra cost.
Yes. If you’re confident in your Hootsuite Platform skills, you can go straight to the certification exam.
The Hootsuite Academy team creates exams following established instructional design best practices. More information can be seen here.