Over the years, Kim Kardashian has repeatedly proved that she too can be a marketing genius like her ex-husband Kanye West. Although the reality star made her acting debut last year, it seems she has not forgotten about her SKIMS empire. The mom of four has done everything from updating fans to pushing out promotions. Now, the 43-year-old has taken the business to a whole new level.
SKIMS users have already been more than impressed with the reality star’s range of clothes. However, she decided to elevate her platform with her first-ever television commercial.
Kim Kardashian’s SKIMS advertisement was out of this world
In a recent post to her Instagram account, Kim Kardashian made waves when she debuted her SKIMS Lab national television advertisement. Apart from guaranteeing buyers that the brand cared about its products and its users, it also showed the 43-year-old in space with endless versions of herself. They were all testing out the clothes that were being put out by the brand.
The advertisement was created to tell the story of Kardashian’s SKIMS by prioritizing “stretch, comfort and smoothness.” It came as no surprise as the star has been incorporating the help of A-listers to promote or collaborate with her brainchild. From her Lana Del Ray collaboration to her Kim Cattrall collaboration and more, the billionaire has been putting out one stunning line after the next for all.
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SKIMS may have started off as a brand exclusively for women. However, with its growing popularity, Kardashian has made plans to expand her empire.
Kim Kardashian led SKIMS into a new era
In 2019, Kim Kardashian underwent a major rebrand. Although the star already had a shapewear line at the time, it ended up being remolded into SKIMS. Initially, the brand may have only targeted women. However, the reality star soon realized that there was a gap in the market. That was when she decided to debut SKIMS Men. The collection featured briefs, boxers, tanks, and T-shirts.
Apart from just that, Kardashian also introduced three different collections for every mood. They were cotton, stretch, and sport with an NBA collection. The launch campaign for the collection was insane with Neymar Jr., NFL’s Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander, all promoting the new line.
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What do you think about Kim Kardashian’s SKIMS television commercial? Let us know in the comments below.
The post Kim Kardashian Takes Over Space With Her Clones for Her First-Ever SKIMS TV Commercial appeared first on Netflix Junkie.
