Designed by Jamie Stark as promotional material for Dune (2021), this beautifully-gilded poster features what might be the most famous quote from the Frank Herbert’s Dune in all-caps Minion:
I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.
“DUNE” is the official title treatment created by Legendary, in custom letterforms which are called Dune Font in some places, and are considered to be Canadian aboriginal symbols in others. The title is itself an ambigram, reading the same turned upside down.
The font has been replicated by fan designers as Dune Rise.
