Designed by the Elisa Ossino Studio for CRISTINA Rubinetterie, the Milan flagship store of via Pontaccio features an experiential approach to the discovery of new waterways.

When entering the showroom, launched only a couple of months ago, the new appears powerfully, establishing an immediate and open communication with the visitor with a high degree of expressiveness. The idea proposed by Elisa Ossino, entrusted with the renovation of interior space (200 sq. m. on two floors in the heart of Brera), was first and foremost focused on the display mode, whereby the tap, viewed as an object, was to be perceived not only from the point of view of materials or aesthetics but especially for the functionality that is implicit in the different flow of the "water matter." Hence the idea of breaking down an aseptic exhibition in favour of an emotional approach is provided primarily by the visitor's interaction with functioning elements.