From Burt Reynolds to Michael Jordan: 12 Coolest Celebrities to Own NASCAR Teams
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From Burt Reynolds to Michael Jordan: 12 Coolest Celebrities to Own NASCAR Teams

NASCAR 75: One of a series of 75 stories that helped define the first three quarters of a century of NASCAR.

By Jerry Bonkowski
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NASCAR and celebrities have seemingly gone hand-in-hand over the years, each proving to be an attraction for the other.

But there is a certain group of celebrities who have taken things one step further: they’ve also become part- or full-team owners—and some have even gotten behind the wheel as drivers—in NASCAR, most notably the premier NASCAR Cup Series.

Here’s a list of 12 celebrities—both present and past—who’ve put their money where their mouths have been and invested in team ownership or as drivers themselves. Some lasted only a short time, while others continue into 2023:

Burt Reynolds

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The late comedic actor joined forces with longtime friend and noted Hollywood stuntman and producer/director Hal Needham to form Mach 1 Racing in NASCAR Cup in 1981. While Reynolds would pretty much fade from view after the first three seasons, the organization would go on for nine seasons, winning nine races (all by NASCAR icon Harry Gant), before closing shop in 1990.

Brad Daugherty

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The NBA Hall of Famer and lifelong NASCAR fan began by co-owning Liberty Racing, a Truck Series team that included drivers such as current NASCAR star Kevin Harvick and the late Kenny Irwin, but that team lasted just three seasons (1997-99). This would eventually lead to Daugherty becoming part-owner of JTG Daugherty Racing with Tad and Jody Geschickter in 2008, a role Daugherty continues in today.

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Pitbull

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Armando Christian Perez, otherwise known as singer and rapper Pitbull, joined Justin Marks as co-owner of Trackhouse Racing in 2021. He's compared his journey to American superstardom and NASCAR team ownership to that one of the team’s drivers, Daniel Suarez. Suarez is of Mexican descent, while Pitbull, who was born and raised in Miami, is of Cuban descent.

Marty Robbins

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The late country music legend, Marty Robbins, was a longtime NASCAR fan and eventually formed Robbins Racing as both owner and driver, competing in 35 Cup races with one top-5 finish. The team competed on a part-time basis from 1966 through 1982, when Robbins died December 8 of that year in Nashville at the age of 57.

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Roger Staubach, Troy Aikman

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NFL Hall of Famers and Dallas Cowboys legends Roger Staubach and Troy Aikman were co-owners of Hall of Fame Racing, which was founded in 2006 and lasted just two full-time seasons. The team was sold to Jeff Moorad and Tom Garfinkle after the 2007 season, and eventually closed its doors two years later.

Brett Favre

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NFL Hall of Famer Brett Favre became partners with NASCAR Hall of Famer Dale Jarrett and formed Jarrett/Favre Motorsports in 1999, which competed part-time in the then-Busch Series. However, the partnership didn’t last long. When Rayovac ended sponsorship in 2001, the team folded shortly afterward.

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Jerry Glanville

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Former NFL head coach Jerry Glanville competed in six NASCAR Busch Series races in 1992 and 1993 (with a best finish of 20th), as well as 27 Truck Series races from 1995 through 1999, with a best finish of 14th (three different times). Glanville also had a minority ownership share.

Joe Gibbs

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Joe Gibbs: the Pro Football Hall of Famer and former Super Bowl champion coach in the NFL actually was a hot rodder first before he got into the gridiron game, competing as a drag racer in Southern California growing up. He’d eventually start both a NASCAR Cup team, which continues to this day, as well as an NHRA drag racing team that competed in the early-to-mid 1990s.

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Emmitt Smith

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The NFL Hall of Famer joined forces last year with up-and-coming driver and former U.S. Navy lieutenant Jesse Iwuji for a full-time NASCAR Xfinity Series operation that is expected to continue in 2023.

Floyd Mayweather

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The legendary boxer co-owns The Money Team (aka TMT), which made four NASCAR Cup starts in 2022 with Kaz Grala behind the wheel for the first three races and IndyCar veteran Conor Daly making one start (the best finish for the team was 23rd, both by Grala in the Coca-Cola 600 and Daly in the Charlotte Roval race).

It is uncertain whether TMT will be back in 2023. Grala has signed to race full-time in the Xfinity Series for Sam Hunt Racing in 2023, and it’s unclear whether Daly will attempt any more Cup races for Mayweather's group.

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Alice Cooper

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The shock rock legend and Rock & Roll Hall of Famer grew up in Motor City before his family moved to the Phoenix area. But Cooper fell in love with two things growing up: music and racing. He’d eventually become a part-owner of the Montgomery Racing Busch Series team in 2003. Sadly, the team lasted not even two years and Alice, even though he never actually raced the car, kept rockin’ and rollin’.

Michael Jordan

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The NBA Hall of Famer—and considered by many as the sport’s greatest player of all time—joined forces with longtime friend and veteran NASCAR star driver Denny Hamlin to form 23XI Racing late in 2020, and debuted as a full-time racing operation in 2021 with Bubba Wallace.

The team expanded to two cars in 2022 with Kurt Busch. Tyler Reddick will replace Busch for the 2023 season as Busch has chosen to essentially semi-retire and will compete on a sparing basis due to the severe concussion he suffered in July 2022 that forced him to miss the remainder of the season. And rumors persist that if an extension isn’t reached in the coming months, Hamlin’s current contract with Joe Gibbs Racing and FedEx will end after the upcoming season. If that happens, those same rumors insist the 42-year-old Hamlin may then race an additional year or two for 23XI Racing.

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Honorable Unmention: Wayan Brothers

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Famed comedians, the Wayan Brothers (Marlon, Keenan Ivory, Damon and Shawn), held a major press conference at Auto Club Speedway in September 2005, announcing they would be forming a NASCAR Cup team—called Star Motorsports—to compete the following season. Well, it turns out the joke was on NASCAR, as the brothers and their planned team never materialized.

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