|Founded||7 November 2006|
|Commenced operations||25 March 2007|
|Frequent-flyer program||Miles & More|
|Parent company||Lufthansa Group|
|Headquarters||Brussels Airport, Diegem, Machelen, Belgium|
|Key people||Dieter Vranckx, CEO & CCO|
Brussels Airlines is the flag carrier and largest airline of Belgium, based and headquartered at Brussels Airport. It operates to over 100 destinations in Europe, North America, Africa and also offers charter services, maintenance and crew training. It is a member of the Star Alliance as well as the International Air Transport Association. The airline's IATA code SN is inherited from its predecessors, Sabena and SN Brussels Airlines. Brussels Airlines is part of the Lufthansa Group. The company slogan is We go the extra smile.
Early years (2005-2009)
Brussels Airlines was created following the merger of SN Brussels Airlines (SNBA) and Virgin Express, the former subsequently created after the bankruptcy of Belgium's previous national carrier Sabena. On 12 April 2005, SN Airholding, the company behind SNBA, signed an agreement with Richard Branson, giving it control over Virgin Express. On 31 March 2006 SNBA and Virgin Express announced their merger into a single company. On 7 November 2006, the new name, Brussels Airlines, was announced at a press conference at Brussels Airport. Brussels Airlines began operations on 25 March 2007. Sometime between this period, the airline was forced to change its 13-dot logo to a 14-dot logo due to superstitious passengers complaining about the logo.
On 15 September 2008, it was announced that Lufthansa would acquire a 45% stake in Brussels Airlines with an option to acquire the remaining 55% from 2011. As a part of this deal, Brussels Airlines would join Star Alliance. From 26 October 2008, the ICAO code was changed from DAT to BEL.
On 15 June 2009, Brussels Airlines announced that the European Commission had granted approval for Lufthansa to take a minority share in Brussels Airlines. As a result of this clearance by the EU, Brussels Airlines was able to join Star Alliance. Lufthansa purchased 45% of the company in 2009, and acquired the remainder in January 2017.
Since 25 October 2009, Brussels Airlines has been a member of Lufthansa's frequent flyer programme Miles & More. On 9 December 2009, Brussels Airlines became the 26th Star Alliance member during a ceremony at Brussels Town Hall.
On 15 December 2009, Brussels Airlines announced it was working on a new regional airline in the Democratic Republic of the Congo. The name of the airline was Korongo. The main base of the airline was at Lubumbashi in Congo. The airline was launched in April 2012 and shut down in 2015. Brussels Airlines cancelled the airDC project, due to disagreements with Hewa Bora.
Development since 2010
On 5 July 2010, a fifth Airbus A330-300 entered into service. Brussels Airlines increased its frequency to Abidjan (up to 6 weekly) and added Accra, Cotonou, Ouagadougou, and Lomé as new destinations. On 11 August 2010, Brussels Airlines and tour operator Club Med announced new cooperation. As from April 2011, Brussels Airlines will transport 80% of all Club Med passengers out of Brussels, both on existing regular Brussels Airlines routes as on new charter routes operated by Brussels Airlines. Brussels Airlines also announced that it will lease 2 Airbus A320 aircraft from January 2011.
On 26 August 2010, the company announced its new maintenance project. The contract with Sabena Technics for the A330 and Boeing 737 ended on 1 January 2011 and Brussels Airlines will then do the maintenance on the planes. To be able to do this, the move from Building 117 to Hangar 41 was necessary. Also, 73 people from Sabena Technics joined the Brussels Airlines maintenance staff.
On 1 June 2012 Brussels Airlines inaugurated the route to New York JFK, operating daily with an Airbus A330-300 fitted with the new interior. This is the first Belgian airline in 10 years to fly to New York, after the collapse of Sabena and Delsey Airlines. Since 18 June 2013 they also fly 5 times a week to Washington Dulles. Since April 2016 Toronto Pearson has been added to the North-American network. It has been announced that as from March 2017 a new service to Mumbai will commence with 5 flights per week operated by a new Airbus A330-200 arriving early 2017.
On 30 January 2014, Brussels Airlines added 9 seasonal destinations and returned to the Polish market after some years of absence. It also confirmed the permanent exit of its Avro RJ100 fleet by 2016.
In April 2015, Brussels Airlines has been praised by the White House for continuing its normal flying operation to Western African countries during the Ebola outbrake, allowing essential aid to be delivered. All other airline companies, except Royal Air Maroc, suspended their flights to Sierra Leone, Liberia and Guinea.
On 22 March 2016, members of the terrorist organization ISIL detonated two bombs in Brussels Airport, closing the airport until Sunday, 27 March 2016. Brussels Airlines shifted some long haul flights to Zurich and Frankfurt and began Airbus A319/Avro RJ100 shuttle service between Liege/Antwerp and Zurich/Frankfurt, as well as providing contracted bus service from Brussels to Antwerp and Liege from where it served European destinations.
On 28 September 2016, the Supervisory Board of Lufthansa announced that the airline would exercise the option to acquire the remaining 55% of Brussels Airlines' parent company SN Airholding. The modalities would be defined before the end of the year to conclude the transaction at the beginning of 2017.
In March 2017, Thomas Cook announced its intention to sell its Belgian flight operations. Brussels Airlines' parent company. Thomas Cook Airlines Belgium was shut down by November 2017 with two aircraft and all traffic rights being integrated by Brussels Airlines. Brussels Airlines took over the 160 Thomas Cook Airlines crew members.
In February 2018 CEO Bernard Gustin and financial director Jan De Raeymaeker resigned after a meeting with the Lufthansa board over the future of the airline. Gustin was replaced by Christina Foerster on 1 April 2018. On 1 May 2018, Dieter Vranckx joined the company as CFO.
During the 2020 coronavirus pandemic, Brussels Airlines suspended all flights from March 21 through April 19. Additionally, Brussels Airlines cancelled its wetlease contract with CityJet, leading to the termination of eight European destinations in the wake of the pandemic.
Ownership and structure
Brussels Airlines is almost 100% owned by SN Airholding SA/NV (1,811,308 shares out of 1,811,309), a Belgian holding company. Lufthansa owns 100% of SN Airholding SA/NV, having taken control of the remaining shares it did not own effective January 2017.
Dieter Vranckx has been the CEO since 1 January 2020. The Executive Committee consists of Dieter Vranckx (CEO & CCO) and Edi Wolfensberger (COO). Dieter Vranckx was previously the CFO of the company. A new CFO has yet to be appointed.
Limited information appears to be published. However, accounts for all Belgian companies must be filed with the National Bank of Belgium. Information available since 2007 (the first year of operations as Brussels Airlines) appears to be as follows (for years ending 31 December):
|Net profits/losses (€m)||25.6||−6.8||−40||5||−80||−61||−22||−4.2||41.3||15||3.57||12.8||−40.6|
|Number of employees (average)||3,000||2,418||2,479||2,393||2,395||2,427||2,480||3,400||3,512|
|Number of passengers (scheduled) (m)||5.85||5.46||4.67||4.89||5.69||5.76||5.88||6.60||7.50||7.70||9.10||10.03||10.20|
|Passenger load factor (%)||66.5||68.7||69.2||72.0||74.4||74.9||78.5||81.0||81.0|
|Number of aircraft||47||49||50||53||52|
- Aegean Airlines
- Air Canada
- Air Malta
- All Nippon Airways
- Austrian Airlines
- BRA Braathens Regional Airlines
- Cathay Pacific
- Croatia Airlines
- Etihad Airways
- Hainan Airlines
- Royal Air Maroc
- Senegal Airlines
- Singapore Airlines
- Swiss International Air Lines
- TAAG Angola Airlines
- TAP Air Portugal
- Thai Airways
- United Airlines
Brussels Airlines fleet
|Airbus A319-100||22||—||—||—||141||141||1 aircraft painted in the Star Alliance livery.|
|Airbus A320-200||16||—||—||—||180||180||6 aircraft painted in Belgian Icons special liveries.|
Brussels Airlines previously operated six British Aerospace 146s which were withdrawn in 2008.
During 2010, two Airbus A319-100s joined Brussels Airlines' fleet. The first Airbus A320-200 joined the fleet in February 2011 and made its first commercial flight on 23 April 2011. With improving financial performance, rising cash reserves and a desire to reduce costs more rapidly, Brussels Airlines accelerated its fleet replacement plan by ordering 12 aircraft in August 2011. Six A319s, four A320s and two A330-200s were added to the fleet. This has completed the exit of Boeing aircraft from the fleet and accelerated the replacement of the Avro RJ85.
Starting 2016, Brussels Airlines began phasing out its Avro RJ100s and replaced them with the Airbus A320 family and wet-leased Sukhoi Superjets. This was completed by the end of 2017. However, Brussels Airlines announced in July 2018 it would terminate the Superjet wet-lease contracts earlier than planned. This is due to the longer downtimes of the aircraft in case of repairs compared to more common and less new types. The Superjets have been phased out since January 2019.
|Boeing 737-300||5 (Virgin Express)||5||5||5||4||1||1|
|Boeing 737-400||5 (Virgin Express)||5||5||6||4|
Brussels Airlines launched a series of Belgian Icon special liveries on its Airbus A320 fleet, all representing things that are typically Belgian, including Rackham (a Tintin themed aircraft), Magritte (an ode to the famous surrealist artist René Magritte), Trident (the aircraft for the Belgian national football team) and Amare (Tomorrowland Festival theme). On 24 March 2018 the airline introduced an additional aircraft themed to The Smurfs. In spring 2019 an additional aircraft was dedicated to the famous Flemish painter Bruegel.
Brussels Airlines uses Miles & More, Lufthansa's frequent flyer programme. Miles can be earned on flights operated by airlines which are part of the programme, in addition to flights operated by Star Alliance airlines. Miles can also be earned with Brussels Airlines' non-airline partners.
On 19 October 2015, Brussels Airlines launched a new customer programme called LOOP, which is available for all flights in the airline's network. LOOP is designed for the increasing number of customers who fly Brussels Airlines regularly and do not receive significant benefits from traditional frequent flyer programmes. The LOOP programme was discontinued on February 1, 2020.
Brussels Airlines offers two in-flight magazines. For the European network, there is b-there! which is a monthly magazine. On the African network, the magazine is named B Spirit Magazine, which is published every two months. The magazines are also available as a freely downloadable application for Apple iPad.
From November 2011 until the end of 2012 Brussels Airlines introduced a new interior on the A330 fleet. The new economy seats feature AVOD personal in-flight entertainment 9 inch screens. Also business class got new lie-flat seats with an improved AVOD IFE system with 15 inch screens, supplied by the IMS-Company and known as "RAVE".
On European flights, the airline offers four types of tickets:
- Check&Go is a low-cost fare, without checked-in luggage and with a buy on board programme offering snacks and drinks for purchase.
- Light&Relax is a regular economy class with a buy on board programme offering snacks and drinks for purchase.
- Flex&Fast is an economy plus class with a buy on board programme offering snacks and drinks for purchase, fast lane at security, change flexibility and priority boarding.
- Bizz&Class is a full-service business class on the European network. It offers premium meals, free champagne and full flexibility.
On medium-haul and long-haul flights (to Africa and North America), Brussels Airlines offers Economy Light, Regular Economy, Economy Privilege and Business classes.
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