Mattel welcomes Brian Fitzharris as SVP and General Manager of Fisher-Price

Mattel has appointed Brian Fitzharris as Senior Vice President and General Manager of Fisher-Price, effective April 22nd 2024.

Fitzharris will lead the Fisher-Price Infant and Toddler Core brands and serve as leader of the company’s East Aurora, NY campus, reporting to Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel.

Fitzharris returns to Mattel following his most recent position as Chief Commercial Officer at PlayMonster. Before that, he spent 16 years with Mattel in senior leadership positions across commercial and brand.

“We are thrilled to welcome Brian back to Mattel in this pivotal role at such an exciting time for Fisher-Price as we seek to strengthen our leadership position in this important category,” said McKnight.

“At 94 years young, Fisher-Price has so much more room to grow, and under Brian’s management, the future is bright. His expertise as an operating leader combined with a proven track record of product development, and launching and revitalising brands bodes well for Fisher-Price’s long-term growth and success.”

Fitzharris added: “It is an honour to return to Mattel and be entrusted with overseeing a brand as iconic as Fisher-Price.

“Fisher-Price is the #1 Infant, Toddler, and Preschool brand for a reason. For nearly a century, Fisher-Price has been a leader in child development; constantly creating new and innovative ways to support families and ensure children get their best possible start. That’s why Fisher-Price is cherished by parents and caregivers around the world. I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth.”

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