Berlanti Productions

Background

This is Greg Berlanti's production company, formed after Mickey Liddell left Berlanti-Liddell Productions to create his own company, LD Entertainment, which resulted in a change to the company's name. The company was founded in August 2006 as Berlanti Television. In July 2008, the company re-signed its overall deal with ABC Studios (formerly Touchstone Television) for an additional five-year period. In March 2011, the company signed multi-year deal with Warner Bros. Television, ending its overall deal with ABC Studios two years early. The company also changed its name to reflect its television and film divisions combining together.

Logo (September 24, 2006-)

Left to right: Eugene Berlanti, Greg Berlanti, Dina Berlanti and Barbara Moller Berlanti
The opening sequence with Batman from The Lego Movie franchise in place of Greg
The finished product

Visuals: There is the Berlanti family sitting in a living room watching television (the television set appears to be from the 1960s, similar to the RCA New Vista Color TV, hence the words "New Vista" at the right); Eugene Berlanti (who is reading a New York Times newspaper) and Barbara Moller Berlanti are sitting on the couch, and young Greg and Dina Berlanti sit on the floor. The camera slowly zooms up to the television screen, as Greg is blocking the TV. Eugene tosses the newspaper and looks at Greg, asking him to move his head, to which Greg does so to the side as the words "BERLANTI PRODUCTIONS" in a '70s style font (named Cooper Black) flash on the TV screen.

Trivia: The concept of the logo (and the audio as well) is based on how Greg would often block the television screen when he was a kid; his father (Eugene) would usually tell him to move his head so that the rest of his family could see.

Variants:

A slightly longer version exists, which has the music and Eugene's line edited to be longer.
Until the series finale of Brothers and Sisters, the word "TELEVISION" was used before it was changed to "PRODUCTIONS", which debuted on the series premiere of Political Animals.
A still version also exists.
On the 2013 revival of The Tomorrow People, when Julie Plec (who also owns My So-Called Company) joined Berlanti's company, the text reads "BERLANTI/PLEC" instead.
In 2017, promoting The Lego Batman Movie, the young Greg was replaced with the Lego version of Batman.
On The Mysteries of Laura, the logo is next to the Jeff Rake Productions logo.

Technique: Mostly live-action with computer-generated text. This logo was created by Scott Williams at New Wave Entertainment.

Audio: A jaunty nine-note string tune (composed by Blake Neely) accompanied by a gruff voice (provided by Greg Berlanti himself) saying "Greg, move your head!" with a newspaper flipping sound effect when Eugene looks at Greg.

Audio Variants:

Original airings used a a generic theme with an announcer. Sometimes, Berlanti's voice may be heard over ABC's credits music/announcements between 2006 and 2011.
A much more common abridged version exists.
For the "TELEVISION" version, and also on Batwoman and Superman & Lois, the voice is higher-pitched.
On The Mysteries of Laura, Riverdale and season 1 of Chilling Adventures of Sabrina, a sped-up version exists.
On the pilot episode of Brothers and Sisters, the theme from the After Portsmouth logo is heard due to an editing error.
On Gotham Knights, the last note of the tune is cut off by the DC Comics/Warner Bros. Television logo combo.
The Lego Batman Movie variant has Berlanti saying "Batman, move your head!".
Sometimes, the end theme plays over it.

Availability: Appears on many shows from the company since 2006, such as Brothers and Sisters, No Ordinary Family, Arrow, The Flash, The Mysteries of Laura, Deception and Prodigal Son, among others.

The Lego Batman Movie variant appears on the Arrow episode "Bratva", The Legends of Tomorrow episode "Turncoat", The Flash episode "Untouchable", and the Supergirl episode "The Martian Chronicles".

Legacy: This logo is a favorite amongst fans of Greg Berlanti's works.

◄	Berlanti-Liddell Productions

Berlanti Productions