Ulta Beauty Homepage
Member Love Event
Earn 10X points on select shampoo & conditioner from over 70 brands. And earn 5X points on all other hair care & tools.
10X points on select shampoo & conditioner
$3.50 off
Today's Deals
not your mother's
Dash to Beauty
The more sign-ups, the better the deal on this Plump For Joy Volumizing Mousse.
What's new
Shop all12 items
Use previous and next buttons to navigate the slides of the What's new Product Carousel
WHY WE LOVE IT
Shine booster
The iconic dryer adapts to enhance natural radiance and protect your scalp—without heat damage.
Ulta Beauty Rewards™
Use previous and next buttons to navigate the slides of the Ulta Beauty Rewards™ Product Carousel
member love event
10X points
on select shampoo & conditioner and 5X points on all other hair care & tools.
Earn 5X points
TRENDING AT ULTA BEAUTY
Technicolor Lashes
Discover this season’s biggest (and brightest) lash trend.
AAPI-owned & founded brands
Shop all12 items
Use previous and next buttons to navigate the slides of the AAPI-owned & founded brands Product Carousel
Now trending
Shop all12 items
Use previous and next buttons to navigate the slides of the Now trending Product Carousel
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Our corporate commitments