Assist-2-Sell is a legitimate real estate franchise that offers commission discounts and full service for sellers and buyers. But we don't rank it as a top low commission company because of its inconsistent pricing, transparency, and service quality across locations.
Listing Fee
Buyer Savings
Active Since
Editor's take
Overview
Locations
Assist-2-Sell is a riskier choice than other discount brands. Its service quality varies across franchise locations, and it sometimes lacks transparency about pricing.
We recommend trying other discount brokers first, or at least comparing Assist-2-Sell with other brokers. Call your local Assist-2-Sell office to get details about its services and pricing.
Pros
- Discounted realtor commission
- Full-service support
- Most locations have positive customer reviews
Cons
- Pricing and services vary by location
- Lack of transparency about service details
- Misleading claims about savings
Before using Assist-2-Sell, we recommend comparing it to other discount real estate brokers. That way, you can make an informed decision on which company is right for you. Keep reading to see our full breakdown of Assist-2-Sell's service.
Our Assist-2-Sell rating
⭐️ Assist-2-Sell: Overall score | 2.7 🔴 |
Service quality | 3.7 🟡 |
Savings | 2.0 🔴 |
Customer experience | 3.5 🟡 |
Agent expertise | 1.7 🔴 |
We rate Assist-2-Sell the highest for its service quality and customer experience. Agents appear to offer full service, although specific offerings may vary between locations. And the majority of customer reviews are positive, though some locations have no or very few reviews.
One of Assist-2-Sell's lowest ratings is for savings. The company isn't always transparent about its listing fees and makes misleading claims about how much you can save. In some locations, you may not actually pay much less than the national average listing fee of 2.83%.
We also have concerns with Assist-2-Sell's agent quality. The company doesn't appear to have vetting standards beyond the basic requirements of having an active real estate license and a membership in the National Association of Realtors.
Is Assist-2-Sell right for you?
Assist-2-Sell may be worth looking into for sellers who don't have access to other discount brands in their area. The company offers services similar to a traditional realtor, just at a discounted price.
But Assist-2-Sell may not have the lowest commission rates or best agent quality of the discount brokers in your area. Some competitors guarantee listing fees as low as 1.5% and require agents to meet higher vetting standards.
You have nothing to lose and a lot to gain by shopping around and comparing rates, experience, and personalities to find the right agent.
A company like Clever Real Estate can help you compare local agents from Assist-2-Sell and other brokerages in your area. Any agent you find through Clever offers a low 1.5% listing fee.
⚡ Compare all the vetted realtors in your zip code who work for just a 1.5% listing fee.
Assist-2-Sell vs. alternatives
To find the right real estate agent, you'll want to compare multiple options. Here are our top recommendations for alternatives to Assist-2-Sell.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.
Read the full Redfin review.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Prevu is a solid option if you're buying an expensive property. You can receive up to 2% of the home's purchase price as a rebate; the full 2% is only available on properties over $1.25 million. Sellers will pay a 1.5% listing fee (about half the traditional rate). But watch out for minimum fees that vary by market and can be high, limiting your actual savings.
Read the full Prevu review.
How Assist-2-Sell stacks up
Service quality
📊 Our rating: 3.7/5
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On its main website, Assist-2-Sell states that it is a full-service discount real estate company.[1] We reviewed several Assist-2-Sell franchise locations and found that agents offer service similar to what you'd get with a traditional agent. Expect to receive services like pricing assistance, marketing, negotiating offers, and coordination through the closing process.
Services like professional photography and staging advice may not be available in all locations, based on our research across a handful of local websites.
We weren't able to confirm whether the company regularly provides a dedicated agent or a team. But in a phone call with one of the California offices, a representative told us that they usually assign one agent per customer but could assign more if someone requested it. The representative also said they can do virtual or in-person service.
Call your local office to verify exactly what services it provides.
Note that Assist-2-Sell's business model depends on its agents handling a higher volume of customers to offset the discounted rates.[2] This may increase the chances you'll experience less hands-on guidance and more gaps in communication.
Also, the company's websites tend to be dated, so you won't get the same technology-forward experience you would with other discount brokers like Redfin and Clever.
» MORE: What should I expect from a full-service realtor?
How does Assist-2-Sell work?
- Fill out a short online form with your name, address, and contact info. You can do this on Assist-2-Sell.com or your local office's website. Local websites may ask for additional information, like details about your house.
- The company then contacts you.
- If you decide you want to work with Assist-2-Sell, you sign a contract.
- The agent provides the same services a traditional realtor does to help you buy or sell a home.
- If you're a seller, you don't have to pay realtor commission until your house sells. The commission rate is specified in the contract. If you're a buyer, you don't have to pay any commission.
Savings
📊 Our rating: 2/5
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Savings vary greatly across locations. Here's a sample of the rates:
Location | Listing fee |
---|---|
Denver, CO | $2,995–8,995* |
West Michigan | 1.5% |
Las Cruces, NM | 2%** |
Wausau, WI | 2.5%*** |
**Or 3.5% total if seller accepts offer from a buyer represented by Assist-2-Sell.
***Assuming 2.5% listing fee from 5% total.
The 1.5% rate is a good discount, but the 2.5% listing fee isn't much less than the national average of 2.83%.
As the seller, you'll likely cover the buyer’s agent commission as well (2.66% on average). This incentivizes buyer's agents to show your home to their clients. The national average total real estate commission, including both the listing fee and buyer's agent fee, is 5.49%. But the average varies by location.
Why pay more in commission fees for less service? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.
With Clever:
✅ You'll only pay 1.5% to list your home
✅ You'll work with a full-service realtor from a top broker
✅ It's free, with zero obligation — you can walk away at any time
Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!
Customer experience
📊 Our rating: 3.5/5
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Assist-2-Sell has positive customer reviews overall, with an aggregate rating of 4.8/5 from over 10,000 reviews across Google (~200 locations), Zillow, and Yelp. The company is also accredited by the Better Business Bureau, with an A+ rating.
Positive reviews tend to highlight the agents, who were patient, knowledgeable, and able to make the process less stressful. Other reviews mention smooth transactions and quick sales.
Some of the negative reviews are from people who felt they were taken advantage of or who were frustrated with their specific realtor.
Agent expertise
📊 Our rating: 1.7/5
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Assist-2-Sell says its agents are licensed, experienced experts and members of the National Association of Realtors (NAR), which means they must follow NAR's Code of Ethics.[1]
However, we were unable to verify if Assist-2-Sell has additional vetting standards, and it's unclear how the company determines whether an agent is "experienced" or an "expert." Other discount real estate companies require their agents to have several years of experience, a certain number of recent transactions, and a high customer rating.
If you're considering hiring an Assist-2-Sell agent, it's wise to vet them yourself. You can look at the agent's Zillow profile, social media, and personal website. You can also read reviews from past customers and check their transaction history to see if they closed deals in your area in the last year.
» MORE: How to choose a realtor to sell your home | How to find a buyer's agent
Assist-2-Sell locations
Assist-2-Sell is available in the following states:
Alabama California Colorado Connecticut Florida Georgia Idaho Indiana Maine Maryland Massachusetts | Michigan Minnesota Missouri Nevada New Hampshire New Mexico New York North Carolina Ohio Oregon Pennsylvania | South Carolina South Dakota Tennessee Texas Utah Virginia Washington Wisconsin Wyoming |
The company also has offices in these areas of Canada: Ontario, Nova Scotia, and New Brunswick.
» FIND: Assist-2-Sell offices in your state
Next steps: Should I use Assist-2-Sell?
Assist-2-Sell could be a good choice if your local office has significant commission discounts and high-quality agents. There's no harm in contacting the office and interviewing agents, since you have no obligation to sign a contract during an interview.
However, we recommend starting with a platform that has the same low listing fee and vetting standards across all the agents in its network (like Clever or Redfin). If you find an agent you like, you'll save thousands of dollars on realtor fees. If you don't find the right fit, you can always sign up for Assist-2-Sell.
If you're weighing your options for buying or selling a house, Clever can help!
Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.
When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.
This service is free, and there’s never any obligation to move forward with us.
Frequently asked questions
How much are Assist-2-Sell fees?
Assist-2-Sell listing fees vary by location but usually involve a discount. In addition to your agent's fee, you'll also be responsible for the buyer's agent commission, which usually costs around 3% of the sale price. Compare Assist-2-Sell's rates against other discount brands to find the best low commission realtor near you.
Is Assist-2-Sell worth it?
Assist-2-Sell may be worth considering if there are no other discount brokerages near you. But most home sellers will find better overall value with another discount company. See our full rankings of the top low commission companies.
Are Assist-2-Sell reviews good or bad?
Each office is independently owned and operated, so Assist-2-Sell reviews vary quite a bit depending on the location. On the whole, customer reviews tend to be positive. But many locations have few reviews or none at all.
Where can I find Assist-2-Sell listings?
You can browse Assist-2-Sell listings on the company's website. The listings are broken down by state, and you can filter Assist-2-Sell homes by price, number of bathrooms and bedrooms, and property type.
Related reading
Methodology
We evaluate each low commission real estate brokerage based on four core criteria and create a weighted score:
- Service quality (30% of final score)
- Savings (25% of final score)
- Customer experience (20% of final score)
- Agent quality (25% of final score)
Service quality
Essential services and support. We evaluate whether the brokerage requires its agents to offer basic services like a CMA, pricing and staging advice, professional photography, MLS listing, for-sale sign, and lockbox. We also consider whether agents provide hands-on support throughout the sale process (in-person home visits, guidance through due diligence, negotiation support).
Ease of use. We consider how easy it is to find an agent in your area, and we look at customer reviews to determine whether customers have issues with the platform or tools used by the brokerage.
Savings
Pricing model. We compare the company's pricing model (including its listing fee, minimum fees, and buyer incentives) to its competitors to determine the overall value to customers.
Customer experience
Review analysis. We perform an in-depth analysis of all the available customer reviews to determine trends. We break down the reviews by customer type and sentiment, and we filter out spam reviews to determine our rating.
Company responsiveness. Negative reviews are part of doing business; however, we take note of whether a company is actively involved in resolving customer complaints.
Agent quality
Vetting requirements. We compare the company's vetting requirements to those of its competitors. We also take into consideration the size of the agent network to determine whether customers will have multiple options to choose from.