What’s New

The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs

Join Aberdeen’s analyst Derek Brink and host Mike Lock on Wednesday. January 31st, at 1:00 PM CST for our Aberdeen Spotlight Series event introducing the State of IT Spend in 2024, which builds on key findings from the Spiceworks Ziff Davis State of IT 2024 report. 

Reserve Your Spot Today!

Why Aberdeen Research

Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including: Technology, Customer Management, and Business Operations.

What Sets Aberdeen Apart?

Fact-based

Collecting data from thousands of business leaders across multiple job roles and industries, Aberdeen’s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion.

Unbiased

Our expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers.

Outcome-centric

Aberdeen’s maturity class framework underpins the analysis of how companies are performing against organizational goals, employee performance, and other metrics to evaluate legacy and emerging technologies and their impact on business.

Our Market Coverage

Technology

Analytics and Big Data

Cloud and Data Center

Information Security

IT Operations

Business Continuity

Mobility and Communications

Operations

Enterprise Resource Planning (ERP)

Supply Chain Mgmt. (SCM)

Global Supply Mgmt. (GSM)  

Product Innovation and Engineering (PIE)

Manufacturing

Financial Management and GRC

Customer & Team Engagement

Customer Experience Management (CX)

Contact Center

Human Capital Management (HCM)

Sales and Marketing Effectiveness

Retail

Field Service

Our Research Solutions

Aberdeen Research solutions are grounded in custom surveys and the subject matter expertise of our industry leading analysts.

Market-facing Assets

Inspire your campaigns with our market facing assets that are aligned to your marketing objectives and ensure potential buyers find credible, vendor neutral information to inform their purchase journey.

Thought Leadership through brand-neutral expertise and speaking engagements

Ongoing Engagement through Infographics, eBooks, and other written assets

Demand Gen with webinars, online assessments,
and gated reports

Custom Research Solutions

Inform your internal marketing strategy and business decisions with our custom research solutions.

Marketing Tactics including Message Testing, Brand Positioning, and Content Strategy

Product Development including Concept Testing and Feature Prioritization

Audience Insights including Personas, Market Profiling, and Real-World Experiences

Explore Our Research

Aberdeen research brings credible, third-party validation to the table with insights that are vendor-neutral and based on facts — not opinions.

VIEW THE RESEARCH LIBRARY

Engage with us

Industry Analysts

Leverage real-world experience and understanding of your buyers and competitive market through:

  • Private intelligence briefings
  • Insightful assets
  • Engaging digital experiences

Custom Approach

  • Creation of tailored, market-facing assets
  • Custom surveys to provide unique data points for new and existing marketing campaigns
  • Exclusive research to inform internal strategy

Research Library

  • Access to an extensive collection of Aberdeen’s existing market facing assets

Let’s Talk.

Partner with our team of experienced B2B analysts and researchers to inspire, illuminate, and ignite your marketing programs.

Connect with us