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Los Angeles Lakers superstar LeBron James is getting into the podcast game, partnering with former NBA star JJ Redick on a new project, Mind the Game.
Unusually for a sports podcast hosted by bona fide stars, Mind the Game does not have any advertisers as of now, nor does it have a media or distribution partner. Episodes will be available weekly on YouTube and all other podcast platforms, beginning at 7 a.m. eastern Tuesday. The podcast will be produced by James’ Uninterrupted and Redick’s ThreeFourTwo Productions.
A source says that James and Redick initially hit it off during the NBA in-season tournament, and shared a wish that there be a podcast for fans focused on what was happening on the court, without third-parties shaping the editorial direction in any way. The podcast is said to be free-flowing, and there are already plans in place to tape episode two. The debut episode sees James and Redick sitting down over some glasses of wine to talk basketball strategy.
James an Redick have had two of the more successful media careers for athletes, with James producing films like Space Jam as well as other projects like an upcoming NBA docuseries for Netflix. Redick’s ThreeFourTwo, meanwhile, produces a slate of successful podcasts (including The Old Man and the Three) with Redick frequently appearing as an in-studio analyst for ESPN.
Watch the first clip from LeBron James’ and JJ Redick’s Mind the Game, below.
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