- 中文名
- 王琳
- 毕业院校
- 南开大学
- 学位/学历
- 博士
- 职 业
- 教师
- 专业方向
- 管理学
- 性 别
- 女
2011.09 – 2013.07 南开大学商学院，企业管理专业，管理学硕士 [1]
Society of Consumer Psychology Conference论文评审
Academy of International Business Conference论文评审 [1]
消费者行为学 [1]
1. Qixing Qu, Lin Wang*, Liangjuan Qin, Xiaoye Zhao and Lijie Wang (2016), “The Impact of Information Disclosure on Market Liquidity: Evidence from Firms’ Use of Twitter,” Physica A. (SCI，Q2，Corresponding author)
2. Yun He, Lin Wang* and Zengxiang Chen (Forthcoming), “Nostalgia Decreases Chinese Consumers’ Foreign Brand Evaluations: The Mediation Role of Materialism,” Journal of Marketing Studies. (Corresponding author)
4. 杜建刚，王琳（2012），“神经营销学研究现状---fMRI述评”, 《经济管理》, 34(3). (CSSCI；被人大《复印报刊资料》全文转载)
5. Wang, L., Zhang, Y. and Tuo, Y. (2014), “The Effect of Product-Harm Crisis on Consumers’ Panic Emotion and Risk Perception,” In Proceedings of International Joint Conference on Computational Sciences and Optimization. (EI)
6. Gang, D.-J., Lin, W. Qi, Z. and Yan, L.-L. (2012), “Neuromarketing: Marketing through Science,” In Proceedings of International Joint Conference on Service Sciences and Service Innovation in Emerging Economy. (EI)
7. Lin Wang, Zengxiang Chen, Xingbo Li and Katina Kulow (2017), “Investing in Descendants: The Positive Impact of Legacy Motivation on Prosocial Behavior,” In Proceedings of 2017 American Marketing Association Winter Marketing Educators’ Conference, Orlando, FL, USA.
8. Lin Wang, Shailendra P. Jain and Jiangang Du (2017), “The Effect of Shelf Positions on Product Evaluations,” In Proceedings of 2017 American Marketing Association Winter Marketing Educators’ Conference, Orlando, FL, USA.
9. Lin Wang, Zengxiang Chen, Xingbo Li and Katina Kulow (2017), “Legacy as an Account: Depositing a Good Will Today so that Descendants Can Benefit Tomorrow,” In Proceedings of 2017 Society for Consumer Psychology Conference, San Francisco, CA, USA. [1]
2. 2017.01-2019.12 “稀缺营销视角下消费者社交口碑的形成机制研究”，国家自然科学基金青年项目（71602125）
3. 2016.01 – 2019.12 “它在对我笑吗？动机和情绪双视角下的品牌拟人化、拟人方向及其效应研究”，国家自然科学基金面上项目（71572084）
4. 2014.01 – 2017.12 “奖励推荐计划对消费者推荐行为的影响机制研究 --- 基于社会规范与市场规范相冲突的视角”，国家自然科学基金面上项目（71372098） [1]
美国消费者心理协会会员（Society for Consumer Psychology, SCP）
美国消费者研究协会会员（Association for Consumer Research, ACR）
美国营销协会会员（American Marketing Association, AMA） [1]
2. 2013年荣获南开大学优秀硕士学位论文奖
3. 2012年荣获国家奖学金
4. 2012年荣获JMS中国营销科学学术年会博士生论坛优秀论文提名奖
5. 2012年荣获南开大学研究生一等奖学金 [1]
