These Are the Best Black Friday Deals on Tech, Fashion, Beauty, Toys and More (Updating)

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Looking for the best Cyber Monday deals? See all of our sale coverage here.

Black Friday deals have officially begun. Online and brick-and-mortar retailers including Amazon, Best Buy, Nordstrom, Sephora, Target, Ulta and Walmart have rolled out major markdowns on gift-ready products from Apple, Dyson, Therabody, Barbie, La Mer, Charlotte Tilbury, and more brands across electronics, toys, beauty, fashion, home goods and other holiday shopping categories.

Related: The Best Black Friday Fashion Deals at Nordstrom, Saks Fifth Avenue and More

Some of the top deals include Apple AirPods Pro 2 for only $169 (their lowest price ever) at Walmart, up to 70% off smart home electronics and Fire tablets at Amazon, 40% off matching holiday pajamas and winter clothing at Target, $150 off Apple MacBooks at Best Buy, up to 65% off outerwear at Macy’s and up to 50% off top beauty brands such as Sunday Riley and Too Faced at Sephora and Ulta.

Below, keep reading for everything you need to know about when to shop Black Friday 2023 and this year’s best deals on tech, fashion, beauty, gifts, home appliances and more.

When does Black Friday 2023 start?

Black Friday officially begins Nov. 24 and Cyber Monday starts on Nov. 27, but many retailers tend to extend their sales through the beginning of December.

Are there Black Friday price match guarantees?

Target’s Holiday Price Match Guarantee is in effect for products purchased between Oct. 22 to Dec. 24, and the company will match the price on select products if the price goes lower during that period.

Members of Best Buy’s Totaltech and My Best Buy programs will get refunded the difference on any purchases on “Black Friday Price Guarantee” products if the price is reduced on or before Nov. 24. 

We suggest checking with each retailer for their online and in-store price-matching policies.

What are the extended return policies for Black Friday 2023?

Many retailers are offering extended return policies to accommodate the busy holiday shopping season. Amazon will accept returns on most items purchased from Nov. 1 to Dec. 31, 2023 until Jan. 31, 2024, except for Apple products, which must be returned by Jan. 15, 2024.

Best Buy will accept returns on select items until Jan. 13, 2024 for purchases made between Oct. 27 to Dec. 30, 2023, with exclusions on activatable devices and holiday decorations.

Target’s refund period starts Dec. 26 for select electronics and entertainment items (excluding Apple products) purchased Oct. 1 to Dec. 24, and returns must be made by Jan. 24, 2024 for all electronics and entertainment items (excluding Apple products); see more details here.

Other retailers will also offer extended return windows; check with each of them to confirm the dates.

What are the best Black Friday 2023 deals?

Ahead, check we’ve rounded up some of the best Black Friday sales to shop online now, and we suggest bookmarking this page as we’ll be adding more events to the list as they’re announced in the coming weeks.

From major markdowns on electronics and toys to steals on home furnishings and holiday decor, plus savings on stationery and photo books (perfect for holiday gifting), see our top picks below. We’ve organized everything by category, so keep scrolling if you don’t see what you’re looking for right away.

For more of the best deals on designer fashion, beauty, Apple, Dyson and other top categories, see all of THR‘s Black Friday coverage here.

The Best Black Friday 2023 Deals, At a Glance

The Best Black Friday 2023 Sales at Major Retailers

AMAZON

Amazon’s Black Friday deals include up to 70% off its smart speakers, tablets, Fire TVs and streaming sticks, security cameras and other devices as well as deep discounts on fashion, electronics, beauty, toys, home appliances, cookware, accessories and more.

BED BATH & BEYOND

Through Nov. 27, Bed Bath & Beyond’s Black Friday sale promises up to 70% off on select appliances, decor, bedding, beauty tools and more, including on brands like Instant Pot, Ninja and others, so expect similar deals this year. Plus, save 20% off one item when you activate the online coupon.

BEST BUY

Now through December, enjoy Black Friday savings on thousands of laptops, computers, TVs, tablets, headphones, gaming accessories, electronics, video games and more tech. There’ll be even more limited-time deals on Nov. 24 on Apple, Samsung and LG products (to name a few brands), and Cyber Monday deals run from Nov. 26 to 27. Members of Best Buy’s My Best Buy Plus and Total memberships ($50-$180 per year) get early access to the best deals; learn more here.

CHEWY

Save up to 50% off select pet products, enjoy BOGO deals on Disney items, get 40% off your first autoship delivery and more deals.

JC PENNEY

Through Nov. 25, JC Penney’s Black Friday deals include up to 70% off luggage, up to 40% off toys, clothing starting at $7.99, small appliances starting at $14.99 and many more discounts across clothing, jewelry, home, accessories and more departments.

KOHL’S

The Kohl’s Black Friday sale takes place now through Nov. 24 and promises deals under $10 and $20; up to 60% off family pajamas; up to 50% off toys, floor care, kitchen appliances, Amazon devices, select holiday decor and more; up to 30% off Lego sets; and more deals. Through Nov. 24, shoppers get an extra 15% off in stores and online with code GOSHOP15; plus, earn $10 Kohl’s Cash to spend between Nov. 25 to Dec. 6 for every $50 you spend through Nov. 22.

HOME DEPOT

Through Nov. 29, Home Depot‘s Black Friday sale promises up to $2,300 select four-piece kitchen appliance packages, up to 45% off select tools, up to 40% off select smart devices and bath/home decor, up to 20% off select heaters and fire pits, and more.

LOWE’S

The home improvement retailer’s Black Friday sale promises up to 45% off major appliances and select tools and accessories, up to 50% off select smart home products, up to 30% off select decor lighitng and ceiling fans, up to 25% off select outdoor equipment and small appliances and more deals starting at $5.

MACY’S

The Macy’s Black Friday sale promises up to 65% off coats; 60% off designer bedding from Hotel Collection and diamond jewelry; 50% off handbags, wallets and boots from Karl Lagerfeld Pari, Coach, MICHAEL Michael Kors and more; fragrances and beauty for $25 and under; and many more deals across every category.

NET-A-PORTER

For a limited time, save up to 50% off select designer sale items from Self-Portrait, Anine Bing, Ganni, The Attico, Amina Muaddi, Marni and more.

PETCO

Through Nov. 26, the pet retailer’s Black Friday sale promises up to 50% off select products, 30% off dog and cat apparel, 10% off online orders of $50 or more for in-store pickup, $10 off $50 and up with free same-day delivery through Nov. 23 and more deals.

PETSMART

Petco’s Black Friday sale promises toys for $5 and under, treats for $10 and under, decor for $15 and under, pet clothing for $20 and under and more.

REI

Save up to 50% off The North Face, up to 40% off outerwear from Columbia and Outdoor Research, up to 30% off Garmin watches and Black Diamond clothing and 25% off Kelty tents and sleeping bags, among REI’s latest deals.

SAKS FIFTH AVENUE

Through Nov. 24, earn a $75 gift card when you spend $150 with code HELLOBFSF; save 15% off beauty and grooming products through Nov. 28; and save up to 75% off select sale designers including Ferragamo, Victoria Beckham, Johanna Ortiz, Tory Burch, Carolina Herrera, Cult Gaia, Veronica Beard, Alexander McQueen, Rag & Bone and more.

SEPHORA

Through Nov. 27, expect daily deals of 30-50% off select skincare, makeup, haircare and more from GXVE Beauty by Gwen Stefani, Kiehl’s, Benefit Cosmetics, Fenty Beauty by Rihanna, Youth to the People, Lancôme, Sephora Collection and many more top brands.

SUR LA TABLE

Sur La Table’s Black Friday sale includes up to 60% off select cookware from All-Clad, Demeyere, Le Creuset, Staub, Viking, Zwilling and other brands.

TARGET

Target’s Black Friday sale is happening now through Nov. 26 and features up to $175 off select Apple devices; up to 50% off toys, smart home and security devices, headphones and speakers; up to 45% off floor care; up to 40% off kitchen items, TVs, soundbars, streaming devices, laptops and tablets; and many more deals across every department.

ULTA

Through Nov. 25 in stores and online, save up to 50% off on Peter Thomas Roth, Elemis, Clinique, Morphe, Fenty Beauty by Rihanna, Tarte, Kylie Cosmetics and more.

WALMART

Ending Nov. 24, Walmart’s second Black Friday event includes up to $600 off Samsung, major markdowns on Apple products, 30% off outdoor toys and home, bedding starting at $5 and more.

WAYFAIR

Through Dec. 7, save up to 80% off on seating, area rugs, bedroom furnishings, kitchen and dining tables, bathroom hardware bedding, tabletop, cookware, mattresses, seasonal decor and more.

WILLIAMS-SONOMA

Williams-Sonoma’s Black Friday sale promises up to 40% off cookware, electrics and cutlery, including Breville smart ovens, Greenpan ovenware, Le Creuset and Staub enamelware, Ooni Koda pizza ovens, All-Clad stainless steel cookware and set, KitchenAid stand mixers and much more.

More of the Best Black Friday Deals

Dyson Through Nov. 25, save up to $300 off vacuums, hair tools and air purifiers

Meta Save $50 off the Quest 2 and and get a $50 credit at Meta.com, Amazon, Best Buy and other retailers

Oura Through Nov. 27, save $100 off smart rings

Samsung Save up to $1,000 off the Frame TV, up to $80 off the Galaxy Watch6, up to $1,174 Galaxy S23 Ultra smartphone bundles and more

Therabody Save up to $300 off skin-care and body wellness devices

Yardzen Save 30% off landscape design packages and save $500 off when you build with code BLACKFRIDAY30

The Best Black Friday Mattress & Bedding Deals

Amerisleep Save $450 off any mattress and bedroom accessories bundle, 30% off adjustable bed bundles and 40% off upholstered bed frames with mattress purchase

Avocado Green Save up to 25% off sitewide

Beautyrest Save up to $900 off select mattress and base sets

Brooklinen Nov. 24 only, save 25% off sitewide

Buffy Save 25% off sitewide

Casper Through Nov. 27, save up to 30% off sitewide

Coyuchi Nov. 24 only, save up to 40% off best-sellers

Cozy Earth Save up to 35% off sitewide

Crane & Canopy Take 20% off sitewide with code YAY23

Parachute Through Nov. 27, take 20% off sitewide, including on furniture

Eight Sleep Save $500 off the Pod mattress and $250 off the Pod Cover

Serta Save up to $1,000 off select mattresses and adjustable bases

Tuft & Needle Save up to $800 off mattresses and get 50% off box foundations with mattress purchase

Vaya Save $300 off any mattress with code VAYA300

Zoma Save $150 off all mattresses with code WINT150

The Best Black Friday Cookware Deals

Caraway Home Save up to 20% off sitewide

Hexclad Save up to 50% off the Gordon Ramsay-approved brand’s pots, pants, knives and more.

Made In Nov. 25 only, save up to 30% off sitewide

Nutribullet Through Nov. 28, take 25% off sitewide with code THANKFULSAVINGS

Our Place Save up to 45% off sitewide

Sur La Table Save up to 50% off select cookware from All-Clad, Demeyere, Le Creuset, Staub, Viking, Zwilling and other brands

Williams-Sonoma Save up to 50% off cookware, electrics and cutlery, including Breville smart ovens, Greenpan ovenware, Le Creuset and Staub enamelware, Ooni Koda pizza ovens, All-Clad stainless steel cookware and set, KitchenAid stand mixers and much more

The Best Black Friday Fashion & Jewelry Deals

See more of the best Black Friday deals on fashion here.

24S For a limited time, save 30% off select full-priced items with code BLACKFRIDAY30 and up to 50% off select sale items

Adidas AdiClub members save up to 70% off thousands of styles in the Black Friday Early Access sale

Alo Save up to 70% off sale items and 30% off sitewide

Amazon Save up to 65% of the Children’s Place, up to 50% off Levi’s, up to 43% off New Balance and up to 30% off select apparel for everyone in the family from in-house brands and up to $1,000 off at What Goes Around Comes Around’s Luxury Stores with code PRELOVED15

Anthropologie Save an extra 50% off sale styles

BaubleBar Save 30% off sitewide and get 20% off custom jewelry

Bergdorf Goodman Save an extra 30% off sale items for a total of up to 70% off Loveshackfancy, Tom Ford, Theory, Ulla Johnson, Patbo, Alice + Olivia and many other designers

Bloomingdale’s Through Nov. 26, save 25% off select womenswear, menswear, kids apparel, footwear, bags, jewelry, home and more; plus, Loyalists earn a $25 reward for every $100 spent

DL Eyewear Through Nov. 27, save 30% off everything from Schitt’s Creek star Dan Levy’s eyewear brand

Everlane Save up to 50% off select women’s and men’s markdowns

Farfetch Through Dec. 1, save an extra 20% off sale items for a total of up to 70% off

Fashionphile Save 10% off sitewide with code BFSALE10

FWRD Save up to 65% off on select items

Good American For a limited time, save 40% off sitewide with code BF40

Hodinkee For a limited time, save $500 off pre-owned watches and up to 25% off watch straps and accessories

Lululemon Save up to 50% off during the brand’s Black Friday sale

Macy’s Save up to 65% off coats; 60% off designer bedding from Hotel Collection and diamond jewelry; 50% off handbags, wallets and boots from Karl Lagerfeld Pari, Coach, MICHAEL Michael Kors and more; fragrances and beauty for $25 and under; and many more deals across every category

Madewell Take 50% off sitewide with the code LETSGO

Moda Operandi Save up to 50% off designer fashion

Mr. Porter Save 30% off select designer menswear and up to 70% off sale items

Neiman Marcus Save an extra 30% off select sale styles and earn up to $500 off with code THANKFUL

Net-A-Porter Nov. 24 only, take an extra 15% off sale items for a total of up to 65% off

Nordstrom Through Nov. 27, Nordy Club members get $150 in Bonus Notes on purchases of $500 and up, $500 on $1,500 or $1,200 on $3,000+ purchases; plus, save up to 60% off womenswear, menswear, beauty, fragrances, accessories, jewelry, footwear, home goods and more. See all of our top picks here

Nordstrom Rack Through Nov. 28, save an extra 40% off clearance for a total of up to 75% off

Rebag Through Nov. 27, save 20% off with code SAVE20 on pre-loved designer bags, watches, jewelry, clothing and more

REI Save up to 50% off The North Face and REI Co-Op, up to 40% off Outdoor Research and Obermeyer, up to 30% of Black Diamond clothing and Garmin watches, 20% Thula and Yakima and more

Revolve Save up to 70% off designer markdowns

Saks Fifth Avenue Through Nov. 24, earn a $75 gift card when you spend $150 with code HELLOBFSF; save 15% off beauty and grooming products through Nov. 28; and save up to 75% off select sale designers

Shopbop Through Nov. 27, save 25% off sitewide; plus, save up to 70% off sale items

Tamara Mellon Save up to 85% off sitewide

What Goes Around Comes Around For a limited time, save on pre-loved pieces from Chanel, Louis Vuitton, Gucci, Hermès, Burberry and other luxury fashion houses

The Best Black Friday Beauty Deals

See more of the best Black Friday deals on beauty here.

Benefit Cosmetics Through Nov. 25, save 30% off sitewide with code FRIYAY

Bluemercury For a limited time, use code GIFT to save 20% off orders of $200 or more, 25% off orders of $800 or more or 30% off orders of $1,500 or more

Charlotte Tilbury Save up to 30% off sitewide with code MAGIC30

Cos Bar Through Nov. 27, earn $40 for every $200 spent and save up to 48% off select products

Current Body Save up to 65% off beauty devices and skincare from CurrentBody, NuFace, Lyma, ZIIP, Foreo, Nira and more tools for at-home facials, laser hair removal, wrinkle treatments and more

Dermstore Through Nov. 29, save up to 30% off SkinCeuticals, Oribe, R+Co, Dermalogica, Revision Skincare, RevitaLash and more skincare, makeup, haircare and beauty brands with code JOY. Plus, earn 2X points and get two free gifts with purchase

Detox Market Through Nov. 28, get $15 off when you spend $100 with code BF15, $30 off when you spend $200 with code BF30 or $80 off when you spend $400 with code BF80 at the clean beauty e-tailer, plus get a free product on orders of $200+

Fenty Beauty Through Nov. 27, save 25% off sitewide and up to 60% off select items

Ilia Beauty Save 20% off sitewide and earn double VIP points from the clean beauty brand

Neiman Marcus Save up to $500 off select products, including beauty and fragrances from Victoria Beckham, Omorovicz, La Mer, Maison Francis Kurkdjian, Geurlian, La Prairie, Dior and more with code THANKFUL

Net-A-Porter For a limited time, save up to 50% off select luxury designers and beauty, including from Retrouvé, Pat McGrath Labs, BioEffect, Balmain, FaceGym, Susanne Kaufmann, Slip and more

Nordstrom Through Nov. 27, save up to 50% off select makeup, skincare, beauty tools, haircare, fragrance and more from Nuface, Too Faced, Anastasia Beverly Hills, YSL, MAC Cosmetics, Augustinus Bader, Clinique, Kosas and more

Nudestix For a limited time, save 40% off sitewide with code NUDE40BF and get free shipping in the US on orders over $39

NuFace Save 30% off sitewide and get a free gift on orders of $250 and up

Saks Fifth Avenue Through Nov. 25, save 15% on select beauty and fragrances from La Mer, Dior, Olaplex, Tom Ford and more, plus get a $75 gift card when you spend $150 with code BFGCSF

Sephora Through Nov. 27, enjoy limited-time deals including 50% off select skincare, makeup, haircare and more from Hourglass, Fenty Beauty, Gisou, KVD Beauty, Urban Decay, Sephora Collection and more

Target Through Nov. 27, save up to 50% off select Ulta beauty products, shavers and electric toothbrushes; up to 25% off select beauty and personal care gift sets and more

Ulta Through Nov. 25 in stores and online, save up to 50% off on Peter Thomas Roth, Elemis, Clinique, Morphe, Fenty Beauty by Rihanna, Tarte, Kylie Cosmetics and more

Violet Grey Save up to 25% off during the Put It In the Bag sale, including on Augustinus Bader, Eighth Day, Dr. Barbara Sturm, iS Clinical, Melanie Simon Skincare and more insider-approved brands

The Best Black Friday Travel Deals

See more of the best Black Friday deals on luggage and travel here.

Amazon Save up to 60% off luggage by Samsonite, American Tourister, Herschel, Travelpro, Kipling and more; save up to 27% off backpacks and travel gear by Carhartt and Osprey; and save up to 24% off Amazon Basics luggage and accessories; among other deals

Away For a limited time, save 20% off sitewide

Baggallini For a limited time, save 30% off sitewide

Béis Through Nov. 27, save 25% off sitewide

Briggs & Riley Save up to 30% off select styles

Calpak For a limited time, save up to 60% off sitewide

Carl Friedrik Save 30% off sitewide

eBags For a limited time, save up to 60% off sitewide

Lo & Sons Save up to 70% off select bags

Monos Through Nov. 26, save up to 40% off sitewide with code BLACKFRIDAY

Paravel Save 40% off sitewide

Samsonite For a limited time, save 30% off select luggage and accessories

Tumi Save 30% off online exclusives

Zero Halliburton Through Nov. 24, save up to 40% off select items