�ɨ�ĳ�D�G���ʧQ�� �@click�Y��

�ɨ�ĳ�D�G��ʧQ�� @click�Y��

[2016.11.24] �o��

��W�ʪ��j��D�A��O�̦w��a��ιq��A��H��H�a�δ��W��A�K��R��Ӧۥ��y��U��Y�n�C��ʧ��ܤ��֤H��O�Ҧ��A�P�ɤ]�԰ʸg�١C��L�A��ʥ�i�঳�U�س��A�L�׮��O��F��O��A�ٳy��ҦìV�C�H�U�q�q�Ѥ��j�椸��Ѻ��ʡC

��ʡѤ��魻��

��H��ʲߺD

��ʦb��U�ʹ��M�A��~��@�N��O�ߺD�C��e�|2016�~11�뤽��W��O��s��i�A1010�W15��ΥH�W�B��L�h�@�~�ϥΤ��p��X�̤��A��ʪ��H��C10��@��A�C��O790��A�@�~�h��O��1.53�U��C�լd�S�o�{�A�g�`��ʪ��H�H��Ш|�{�סB�~��Τ��~�H��D�C��ʥD�n�]�ˤͤ��СA�䦸�O�u�ֱ��K�v�C�|��S��ʪ��X�̤��A��T��H��ߪn�|�p��A�t�O�⦨�H��f�~�~��S��H�ߡA��@�b�H�٭Y��h�کΰh�f�O�٥i�l�ޥL�̺��ʡC

�o�i��ʭ��Ѥ�I�t��

��ʪ��ε{�צ��G��󤺦a�A��䤤�@�ӭ��O�x�ȩM��ʤ�I�t�Ϊ��o�i�w�C�M�ʺި�פ��C�m��I�t�Τ��x�Ȥ�I�u��ҡn2015�~11��ͮġA�H�󦳮ĺʺ޷s��x�Ȥ�I�u��β��ʤ�I�t��(�q�l��])�C�I��2016�~11��A��ĺ޲z��V13��x�Ȥ�I�u��P�H��X�P�ӡA�]�A�K�F�q�d�BWeChat Pay�Τ�I�_�C��ާ��`��w�M�{��A�o�P��ׯ�[�j��ϥΦ��A�Ȫ��H�ߡA��U��ʹs��I�~�Ȫ��зs�εo�i�C

�o�i��ʭ��Ѫ��y��

��䪺��p��z�v�M�W��t�ק��b��y�e�C�A��Q��ʵo�i�A��ʮ��O�W��a��A��]��@�O��C��ʤj�h��I��I�B�f�Ҧ��A��䪺�e�f��B�U�ơB�e�f��}�䳣��A�b��y��Q��G�U�A�f�~��驱�E�C�ܦh�C��W�ɸ˩�ZALORA��B�`��Luca Barberis��ܡA�o�f�ΩӾ�h�f�A�Ϊ��y�M�H�O��۹��Q�A�O��B�@�j�D�ԡC

��ʡѲ{�N��

��ʸg�٫�t�o�i

��꤬�p��H��(CNNIC)�m2015�~��ʪ��s��i�n��X�A��ʤw��O�ߺD�C�լd��15.2%��X�Τ��ܺ��ʪ��B��`��O��X�T�ܤ��A�٦��X�@�ܨ⦨��17.5%�A��ܤT��12.3%�C�լd��ܡA�k�ʺ��ʥΤ�H��~��ʪ��B��1�U��H��A�O�k�ʪ��1.2��C�Τ��ʮɤ��l�D��K�y�A70.8%�Τ�|��ū~��P��A24.6%�٬Ʀܷ|��~��ө��A��4.7%�|�]��Ӳ��묹�~��C

��]1�G�F��

��Ȱ|�B��a�~�׺޲z��X�X�j��I��B�B��C��|�B��q��Ĳv��F��C�Ӱȳ�2015�~�o��m�u��p��Ϭy�q�v��ʭp��n�A�u�Q�T��W��v�N�u�@�ɡv�@��o�i�z��@�A�Ӻ��s�⪺�u��x��g�١v��F�o�o�i�z��C

��]2�G�g�ټW�� H��J�W

2015�~��~��H��i��t��J��21,966��H��A��]��ڼW��7.4%�C�䤤�A��~��H��i��t��J11,422��A��]��ڼW��7.5%�C�H?�A��W�ҼW��B��¦��Ҥ��_�ﵽ�B�A��O�N�ѳv��ܡA2015�~�A��s�⥫��E��C

��]3�G�޳N�ﵽ ��K�ʪ�

��ʪ��Τ�W��t�C�]��Τ��ʪ��Y�u�F�M��ɶ��A��I��K�A�E�o��h��O�C�I��2015�~11��A�T��M��ʬy�q��O��U��T�פ��O�W�L50%��39%�C��t�H�ΤW��O�U��[�d�T��ʪ��a��C��p��ʤ�I�޳N��_��ɡA�O�ʪ��K�C

��ʡѥ��y��

�q�l��x��A�P��q�l�ӰȪ��o�i�A��ʬO�̴��Ϊ��q�l�ӰȬ��ʤ��@�A�D�n��~�P�ӤH(B2C, Business-to-Customer)�M�ӤH�P�ӤH(C2C, Consumer to Consumer)��ءC

��ʧQ��Q�g��

��ʥ��}�Ŷ��A��O�̥i�ʶR�Ӧۥ��y��~�A�ٯ�e�f�W��C�@�Ƿ��a��W�Ҹ��p��a�ϡA�Ӯa�N�i�z�L��ʥ��x�X��P��D�C

��p�X��έp�A2015�~��y�q�l�Ӱȥ��B�W�L22�U��A��2013�~�W��38�H�A�гy�j�q�N�~��|�C�b��B�c�˳��B�^�굥�o�F��A�ѻP��ʪ��ҶW�L70�H�F��j�h�Ƶo�i��a�p�s�[�ԩM�L��A��ʪ��H��2%�C�s��g��p��A�H��ʨ�E��ݨD�A�P�i�N�~�C��ثe�O��y�̤j��s�⥫��A�Τ�W�ҩM��B��y�Ĥ@�C��y�e�Q�W�̤j��q�l�Ӱȥ��]�A�ڦ�B�L�סB��M�Xù��C

�ھڤ��꤬�p��H��(CNNIC)�ƾڡA��f��y�ưӫ~�j�j��O�ݨD�A2015�~��~��ʥΤ�F4091�U�A��2014�~�W�[135.8%�A�Ѧ��Ҧ��ʥΤᤤ4.8%�W��9.9%�C�L�̳̱`�R�Ƨ��~�ά��e��~�A�䦸�O��/��Ϋ~�B�A��B�O��~��C�H��O��B��5630��H��A��2014�~�W682��A�W�T13.8%�C

�u��Q�@�v��ʰ�ڤ�

��a��s�⥭�x��ڤڤޤJ��B�ڬw�B�饻�M��굥�W�L25�Ӱ�a�M�a�Ϫ�5000�ӫ~�P�ѻP�F��ꤺ�馩�ӫ~5000�U�ءA�л\�]�A�u�@�a�@��v�u�u��64�Ӱ�a�M�a�ϡC11��11��u��Ҹ`�v�{�w�t�ܦ��u�ʪ��`�v�A��ڤڪ��ʥ��x��骺��B�s�~��s��C2016�~�u��Q�@�v��ڤڭP�O�ݮi��ڥ��A��~�N�u�u��q�v�X��Ȯ��O�̥i�H�R�M��y�A�~�P�Ӯa�]�N��{�u��y��v(�N��~�~�P��y)��K�Q�A�̫�H1207.5��H��ӫ~��B�e�U�y��A��~�W��32�H�F�F��ҥ��a�Φa�ϹF235�ӡA��ګ~�P�ƥعO1.49�U�ӡC

�m��n��D�I�ܷ��߬�10�ɡA�̰��P�⪺��~�a�Ϩ̦��Xù��B��Z��B�H��C�B�Q�J��Ϊk��F�饻�B��B��B�D�w�μw��h�O��j�i�f�a�ϡC

��L�A��y��R��{��A��M��y�ƬO��ڤڪ��W��A��β{�ɤ��̿�ꤺ��O�O�A�w�p��~��J��2016�~�`��J��8�H�C

��Һ��ʭ��I��l�d��

��Һ��ʬO�s��Ҧ��A�k�ߺʺޥ��l�o�W�C��O�̩e��|2016�~��W��O��s��i�A��W��O��æU�ح��I�A�]�A�u�Ӥ᪺�Ҧb�a��z��ץO�H��`�v�A�Y�Ϻ��}�H�u.hk�v��A�礣��P��O�b��B�C�p�G��O�̦b��L�{��Q�ಾ��ĤT�襭�x�ʶR��[�A�ȡA�Ҧp�O�I��A��l�s�d��C

��e�|�`�F�ƶ��ܫ��X�A��a��W�Ӥ��m�ӫ~��ҡn�W�ޡA��b��~��ʹJ��f�~�Ϊ��ȯɡA��D��a��x�q�A�_�h��H�l�Q��v�C

��ʡѤ��@�å�

��ʭ��I

��Q�A�l�ͷU�ӷU�h��A��s�A��~�C��䴿��_�먭��A�]��ʥ~�a��~�A��ް_��w��~�{�C

2015�~��e�|��q�ʺ��s�A��~��աA�o�{��׭��b�e��ɤw�}�l�ѭ�A�æ��X(��2)�C

2015�~7��8��A�h�H�i��x�W�ŹB��䪺�u�x��áv�T��v��X�{�z�G��f�x�A��w��8��3��T��Ҧ��x��äT��v�i�f�C�P�~��䦳254�v��r�ӮסA�䤤9�v�A��ʭ��C

��ʭ��k�Һ|�}�A��p2016�~2��X�s�W�w�A�Z��W��먭�B��Į��u��X�⭹��v��\�i�ҡA�ö��ԦC��ơA��i�b��p��ֹ�F��ŦX�h��A�]�A��ӦۦX�k�ӷ��B��O��b�A��C�ŵ��C��~�ɺٷs�W�޹��ʵo�i�O�n�ơC

�u�r��v��e�܍Үe

��֤H�|�W��ʶR��e�Ϋ~�A�Ҧp��M��ĵ��A��~��M�w��áC��a�֦��O10�U�L�կ��b��u�a�ʮ𤽤l�v��H�P��A��P�n�٦ۮa�s��A�~�Ȫ�d�U��H��C��2014�~11��_��򦳶R�a�ϥΫ᭱��o��B��k�Ʀܥͤ�A�Q�E�_��L�өʥ֪��M�E��̿�ʥ֪��C�ڳ��A�P��檺��]�ˤW�Ȧ��Ͳ��A�L�t�ӡB�a�}�B�\�i�Ҹ��C��`�̯ɭn�D�P��h�ڽ��v�A��P�w��H�H�M�C

�m��q�q�� 421��n