Dior has named BTS star Jimin as a global brand ambassador, in a move from the French luxury house that signals South Korea’s growing importance to luxury fashion businesses in 2023.…
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Relive the top 10 RiA stories that gained the most interest in 2022
Retail in Asia is taking a look back at some of our best-read news of 2022. The ten stories below, from the top 5 e-commerce marketplaces in Singapore and Malaysia, […]…
Loewe appoints new brand ambassador
Luxury house Loewe announced the appointment of Chinese actor Leo Wu (Wu Lei) as its brand ambassador on 22nd February. …
Hogan appoints new global brand ambassador
Luxury brand, Hogan appointed Chinese actor Gong Jun as its global brand ambassador on Valentine’s Day. The celebrity is starring in the brand’s Spring Summer 2022 campaign.…
Skechers appoints new Regional Brand Ambassador
Skechers appointed Park Seo Jun, the South Korean actor, as its new Regional Brand Ambassador for six key markets, namely Singapore, Hong Kong, Macau, Malaysia, Thailand and Vietnam, with immediate ef…
Chinese beauty brand Yuesai appoints Zhang Zilin as first brand ambassador
L’Oréal-owned Yuesai said that Zilin – a Chinese actress, singer, fashion model and beauty queen who won Miss China World in 2007 and later was crowned as Miss World 2007 – has been scouted to r…
Versace loses Chinese brand ambassador
Chinese actress Yang Mi said she will end her cooperation with the luxury fashion label after a controversy erupted online over claims that its T-shirt design defied the “One China” policy.…
BOSS eyewear named Wu Chun as ambassador
BOSS has named Wu Chun its Asian Brand Ambassador for Spring/Summer 2019 Eyewear campaign.…
Zhang Ziyi, new Clé de Peau Beauté’s Global Brand Ambassador
Clé de Peau Beauté, Shiseido Group’s prestige brand, announces that Golden Globe and BAFTA nominated actress Zhang Ziyi has been appointed as a Global Brand Ambassador.…
UL-OS chooses its new brand ambassador
TVXQ ‘Yunho (Jeong Yun-ho)’ was selected as the first solo male cosmetics brand model.…