Misc
Map: The World’s Top Countries for Tourism
Map: The World’s Top Countries for Tourism
Where do the world’s international tourist dollars get spent?
Today’s map from HowMuch.net resizes countries around the world based on international tourist receipts in 2017, using data from the World Tourism Organization.
Top International Destinations
Here are the world’s top countries for tourism, based on total money spent:
Rank | Country | International Visitors | Dollars Spent |
---|---|---|---|
#1 | United States | 74.7 million | $210.7B |
#2 | Spain | 81.8 million | $68.0B |
#3 | France | 86.9 million | $60.7B |
#4 | Thailand | 35.4 million | $57.5B |
#5 | United Kingdom | 37.6 million | $51.2B |
#6 | Italy | 58.3 million | $44.2B |
#7 | Australia | 8.9 million | $41.7B |
#8 | Germany | 37.5 million | $39.8B |
#9 | Macao (China) | 17.3 million | $35.6B |
#10 | Japan | 28.7 million | $34.1B |
#11 | Hong Kong (China) | 27.9 million | $33.3B |
#12 | China | 60.7 million | $32.6B |
#13 | India | 15.5 million | $27.4B |
#14 | Turkey | 37.6 million | $22.5B |
#15 | Mexico | 39.3 million | $21.3B |
Data based on international tourism; doesn’t include intercountry tourism (i.e. family trip from Seattle to Hawaii)
Coming into the top spot is the United States with $210.7 billion spent by 74.7 million tourists, or roughly $2,819 per person in 2017. The country boasts attractions like the Grand Canyon, Disneyland, the Statue of Liberty, beaches in Hawaii or California, or Yellowstone National Park, with the highest rated U.S. attraction being Central Park in New York City.
Next up, Europe has a pretty impressive presence. Spain ($68B) and France ($61B) come in at #2 and #3 respectively, and also countries like the United Kingdom ($51B), Italy ($44B), and Germany ($40B) end up rounding out the top eight spots.
Macao surpasses Hong Kong and mainland China as a top destination for tourist dollars, while Australia makes the top 10 despite only having 9 million visitors in 2017.
Dollars Per Visitor
If we take international tourist receipts and divide it by the number of visitors for each country, we also see another interesting measure: dollars spent per visitor.
A country like Australia is not only massive – but it’s also quite remote for many visitors, meaning that tourists get their fill on their trips. Tourists to a destination like Australia are rarely popping in for an overnighter, and are more likely to spend extended periods of time on vacation.
Rank | Country | International Visitors | Dollars Spent | $/Visitor |
---|---|---|---|---|
#1 | Australia | 8.8 million | $41.7B | $4,734 |
#2 | Luxembourg | 1.0 million | $4.5B | $4,322 |
#3 | Lebanon | 1.9 million | $7.6B | $4,099 |
#4 | New Zealand | 3.6 million | $10.3B | $2,893 |
#5 | United States | 74.7 million | $210.7B | $2,819 |
#6 | Qatar | 2.3 million | $6.0 B | $2,647 |
#7 | Panama | 1.8 million | $4.5B | $2,416 |
#8 | Macao (China) | 17.3 million | $35.6B | $2,062 |
#9 | Sweden | 6.9 million | $14.1B | $2,060 |
#10 | Israel | 3.6 million | $6.8B | $1,888 |
Topping this list are places that are hard to reach for many visitors (New Zealand or Israel, for example), as well as more expensive destinations (Luxembourg).
Macao, the gambling capital of the world, also makes the list – with many of those dollars likely being spent on games like roulette, blackjack, sic bo, and fan-tan.
Misc
Charted: Car Brand Loyalty in 2024
This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.
Car Brand Loyalty in 2024
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.
Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.
Car Brands With the Most Loyal Customers
Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.
Company | % who would buy again |
---|---|
🇺🇸 Rivian | 86 |
🇩🇪 Mini | 77 |
🇩🇪 BMW | 76 |
🇩🇪 Porsche | 76 |
🇺🇸 Tesla | 74 |
🇰🇷 Genesis | 73 |
🇯🇵 Lexus | 73 |
🇯🇵 Subaru | 70 |
It’s interesting to note that Tesla held the #1 spot in last year’s ranking.
Car Brands With the Least Loyal Customers
At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.
Company | % who would buy again |
---|---|
🇺🇸 Cadillac | 61 |
🇺🇸 Chrysler | 60 |
🇩🇪 Mercedes-Benz | 59 |
🇩🇪 Audi | 59 |
🇺🇸 Jeep | 58 |
🇯🇵 Nissan | 55 |
🇩🇪 Volkswagen | 51 |
🇯🇵 Infiniti | 43 |
At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.
Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”
Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.
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