03.16.23
Sulwhasoo, an Amorepacific brand, has appointed celebrated actress Tilda Swinton as its next Global Ambassador to showcase the brand's global brand mission: “Building a world of beauty powered by art and heritage.”
With her unique and unrivaled aura, Swinton takes her first step as the brand's storyteller, delivering Sulwhasoo's heritage and artistic spirit to women worldwide.
To deliver this brand mission to the world, Swinton was selected to represent Sulwhasoo for her worldwide reputation of taking on challenges in experimental roles that transcend all genres and domains. Having roots in Scotland, Swinton especially values her heritage that is the foundation of who she is today. With this, she profoundly resonates with Sulwhasoo's mission and looks forward to taking on the role as the brand's storyteller.
Swinton filmed the brand’s second ‘brand universe’ video at none other than the House of Sulwhasoo Bukchon in Seoul, South Korea. The space showcases all of Sulwhasoo’s heritage, innovative artistic spirit, and philosophy. Swinton’s film with the brand highlights her charisma as she unravels her emotions through the mysterious cinematography.
Last September, BLACKPINK’s ROSÉ was featured in the first ‘brand universe’ video; Now, Swinton’s new video will unfold another layer of Sulwhasoo, further expanding it to new heights.
With Tilda Swinton as Sulwhasoo’s Global Ambassador, Sulwhasoo plans to accelerate its global market expansion. It will continue to scale its recognition beyond Korea, solidifying its position as a global beauty brand.
With her unique and unrivaled aura, Swinton takes her first step as the brand's storyteller, delivering Sulwhasoo's heritage and artistic spirit to women worldwide.
About The Campaign
This March, Sulwhasoo’s latest campaign '#SulwhasooRebloom', returns with Swinton kicking off its evolution. The campaign aims to proclaim Sulwhasoo's role as a brand that “brings ultimate beauty based on heritage and artistry.” It also highlights the elements that contributed to the foundation of Sulwhasoo and how it blossomed into a global luxury beauty brand.To deliver this brand mission to the world, Swinton was selected to represent Sulwhasoo for her worldwide reputation of taking on challenges in experimental roles that transcend all genres and domains. Having roots in Scotland, Swinton especially values her heritage that is the foundation of who she is today. With this, she profoundly resonates with Sulwhasoo's mission and looks forward to taking on the role as the brand's storyteller.
Swinton filmed the brand’s second ‘brand universe’ video at none other than the House of Sulwhasoo Bukchon in Seoul, South Korea. The space showcases all of Sulwhasoo’s heritage, innovative artistic spirit, and philosophy. Swinton’s film with the brand highlights her charisma as she unravels her emotions through the mysterious cinematography.
Last September, BLACKPINK’s ROSÉ was featured in the first ‘brand universe’ video; Now, Swinton’s new video will unfold another layer of Sulwhasoo, further expanding it to new heights.
With Tilda Swinton as Sulwhasoo’s Global Ambassador, Sulwhasoo plans to accelerate its global market expansion. It will continue to scale its recognition beyond Korea, solidifying its position as a global beauty brand.
