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Understanding Roofing Pay Per Call

When you partner your roofing business with a pay per call company, we do the hard work for you. This is so you can focus on keeping your high-quality roofing company running at its best every day. 

So what exactly is pay per call marketing? 

With pay per call, your business is connected in real time to potential customers on the phone. This allows you to address any questions or concerns potential customers may have. Rather than going back and forth via email, you can promote your services all at once. 

Of course, spam calls and wrong numbers can be frustrating, so it’s important to know that with Service Direct, you never pay for calls that aren’t from real, potential customers. 

The bottom line of pay per call marketing is that you are partnering with a company that has years of expertise connecting roofing companies with customers in your area. That way you can focus on what you do best: offer premier roofing solutions!

Roofing Marketing Ideas to Bring Your Strategy to the Next Level

Roofing digital marketing is a vital tool for roofing companies looking to stand out and reach their target audience effectively. A well-executed digital marketing strategy can help your company increase its visibility and generate a steady stream of leads. 

Techniques like search engine optimization, content marketing, and social media engagement all help your roofing business be found by the right people. Focus on using your expertise to write informative blog posts and create engaging videos.

You can share these across multiple channels to connect with potential customers.

It’s crucial that you create a thorough roofing marketing plan before diving headfirst into digital marketing for roofers. With nearly 30% of small businesses not having a documented plan, this is a great way to get ahead of the competition. 

Focusing on free marketing strategies and budget-friendly tools, you can create a plan designed for success without blowing your budget.

The Role of Affiliate Marketers

Service Direct leverages a broad network of affiliate publishers to help us generate high-quality roofing leads from across a variety digital sources. Our affiliates publishers create targeted content optimized for specific audiences who may be interested in the roofing services provided by our clients. The publishers then share our roofing lead generation campaigns on their platforms to generate high-quality phone leads, which are then delivered to our clients through our Marketplace. Our network pools both lead buyers and lead generators, giving publishers access to more advertisers and home service businesses more leads from more sources.

Service Direct’s Affiliate Program enables publishers to monetize their traffic while providing our roofing clients with high-quality leads from across the internet. If you’re an affiliate publisher in search of an opportunity to get in on the rapidly growing home services niche, it’s time to join our network!

How to Get More Roofing Leads

Struggling to close a sale is a problem that plagues many business owners. Luckily, there are a few things you can change when speaking with potential customers about your roofing services to close the sale. 

Many home service businesses do more talking than listening to potential customers. It’s no secret that you know more than the customer—you’re a roofing expert after all. But it’s important that the customer feels heard from the beginning. This helps build trust from day 1. 

Bulldozing over their concerns or assuming you know exactly what they need from the start is not going to establish the confidence you want them to have in your services. 

Additionally, don’t forget to follow up with potential customers. Oftentimes, your roofing business won’t be the only company a potential customer is speaking with. This means you’ll want to follow up and remind the customer why you are the company they should hire.

Finally, encourage happy customers to leave reviews. This way, you can use those testimonials to help convince potential customers of your quality roofing services. Plus, 71% of consumers are willing to leave reviews, so simply asking can go a long way.

Keeping these simple tips in mind will help set you above and beyond your competitors and close the deal every time!

Marketing for Roofing Companies Red Flags

Keep these potential red flags in mind to ensure you are partnering your roofing company with a trustworthy and effective provider. 

First, you should be cautious of lead generation firms that promise a high volume of residential or commercial roofing leads at an exceptionally low cost. If it sounds too good to be true, it probably is. 

Entering into this partnership can result in low-quality, shared leads, which can waste valuable resources. A trustworthy lead generation company should be transparent, especially about its pricing structure and the sources of its leads.

Another red flag to watch out for is long-term contracts or hidden fees. A company that expects you to enter into a long contract isn’t going to have your best interests in mind. 

Plus, you shouldn’t have to worry about hidden fees or unexpected costs with roofing lead generation. At Service Direct, you only pay for calls from real people who are actively searching for roofing services in your area.