Cosying up to a new bird! Benedict Cumberbatch shows off his playful side at Penguins Of Madagascar premiere in NYC

He's been labelled 'the thinking woman's crumpet' and topped several 'sexiest man alive' polls, but he's now poised to become a favourite among the children thanks to his latest movie.

Benedict Cumberbatch, 38, showed off his playful side as he stepped out at the New York City premiere for his new animated movie Penguins of Madagascar on Sunday.

The British actor, recently engaged to Sophie Hunter, was seen posing beside a person in full penguin costume as he got into the spirit of things at Winter Village at Bryant Park Ice Rink.

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Who's that bird? Benedict Cumberbatch attended the premiere of his latest movie Penguins of Madagascar at Winter Village at Bryant Park Ice Rink in New York City on Sunday night

Who's that bird? Benedict Cumberbatch attended the premiere of his latest movie Penguins of Madagascar at Winter Village at Bryant Park Ice Rink in New York City on Sunday night

Looking dapper in a navy suit with a white shirt and black slim tie, the star shared an embrace with the penguin before meeting up with his co-stars, including John Malkovich and Ken Jeong.

Also on hand for the festivities was Brooke Shields, who indulged in some light-hearted fun with her daughters, days before the release of her juicy tell-all memoir. 

The 49-year-old actress and model took Rowan, 11, and Grier, eight, ice skating at the bash.

Strike a pose: The British actor was seen posing with a person in full penguin costume at the event

Strike a pose: The British actor was seen posing with a person in full penguin costume at the event

Character: In the film, he voices the character Classified, a grey wolf and team leader of the North Wind

Character: In the film, he voices the character Classified, a grey wolf and team leader of the North Wind

Dapper: Benedict looked smart for the occasion, in a navy suit with a white shirt and a black skinny tie

Dapper: Benedict looked smart for the occasion, in a navy suit with a white shirt and a black skinny tie

The team: (L-R) Eric Darnell, Ken Jeong, John Malkovich, Benedict Cumberbatch, Simon Smith and Tom McGrath teamed up for a group picture at the event

The team: (L-R) Eric Darnell, Ken Jeong, John Malkovich, Benedict Cumberbatch, Simon Smith and Tom McGrath teamed up for a group picture at the event

They were bundled up against the cold, with Brooke wearing a black coat over leather trousers with a matching beret.

Rowan donned a blue puffer jacket over a plaid shirt with blue jeans as Grier wore an army green jacket over a black skirt with black tights.

The two girls are Brooke's daughters with her husband, screenwriter/producer Chris Henchy, 50. 

Ice princesses: Brooke Shields took daughters Rowan, 11, and Grier, eight, ice skating at the premiere

Ice princesses: Brooke Shields took daughters Rowan, 11, and Grier, eight, ice skating at the premiere

Mommy and me! The 49-year-old actress was pictured posing with Grier on the red carpet, wrapping her arms protectively around her child

Mommy and me! The 49-year-old actress was pictured posing with Grier on the red carpet, wrapping her arms protectively around her child

Goofing off: She clowned around with Penguins Of Madagascar star Ken Jeong 

Goofing off: She clowned around with Penguins Of Madagascar star Ken Jeong 

Girl power! Alexandra Wentworth, Mariska Hargitay, and Debra Messing looked like the best of pals as they posed on the ice rink

Girl power! Alexandra Wentworth, Mariska Hargitay, and Debra Messing looked like the best of pals as they posed on the ice rink

Brooke was pictured posing with Grier on the red carpet, wrapping her arms protectively around her child.

Grier looked adorable in a pink cardigan with a matching headband. 

The family watched the new DreamWorks animated film in which they got to ‘Discover the secrets of the greatest and most hilarious covert birds in the global espionage biz: Skipper, Kowalski, Rico and Private,’ according to IMDb. 

Mother son bonding: Debra skated along with her 10-year-old son Roman 

Mother son bonding: Debra skated along with her 10-year-old son Roman 

Matchy matchy: Actress Debi Mazar, who is starring in the upcoming series Younger alongside Hilary Duff, posed with her daughter in coordinated puffer jackets

Matchy matchy: Actress Debi Mazar, who is starring in the upcoming series Younger alongside Hilary Duff, posed with her daughter in coordinated puffer jackets

‘These elitists of the elite are joining forces with a chic undercover organization, The North Wind. 

‘Led by handsome and husky Agent Classified…Together, they must stop the villainous Dr. Octavius Brine, from destroying the world as we know it.’

The adventure comedy hits theatres on November 26. 

Off the market: Benedict recently announced his engagement to theatre director Sophie Hunter 

Off the market: Benedict recently announced his engagement to theatre director Sophie Hunter 

Dynamic duo: Benedict posed with co-star John Malkovich

Dynamic duo: Benedict posed with co-star John Malkovich

Stars of the film Benedict Cumberbatch, John Malkovich, and Ken Jeong were also pictured at the premiere.

Meanwhile, Brooke’s new memoir entitled There Was A Little Girl hits bookstores on Tuesday, November 18.

In it, she describes losing her virginity to actor Dean Cain, dating Liam Neeson, her friendship with Michael Jackson, and her relationship with her momager Teri.

Antics: Benedict gripped co-star Ken's wrists 

Antics: Benedict gripped co-star Ken's wrists 

Puckering up: Ken planted a kiss on the giant penguin 

Puckering up: Ken planted a kiss on the giant penguin 

Gift of gab: John spoke to reporters at the event 

Gift of gab: John spoke to reporters at the event