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Philip Kotler
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Marketing Management 15th Edition

by Philip Kotler (Author), Kevin Keller (Author)
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Marketing Management, Global Edition
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  1. ISBN-10
    0134236939
  2. ISBN-13
    978-0134236933
  3. Edition
    15th
  4. Publisher
    Pearson
  5. Publication date
    May 28, 2015
  6. Language
    English
  7. Dimensions
    8.4 x 1.3 x 10.8 inches
  8. Print length
    832 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 15th edition (May 28, 2015)
  • Language ‏ : ‎ English
  • Loose Leaf ‏ : ‎ 832 pages
  • ISBN-10 ‏ : ‎ 0134236939
  • ISBN-13 ‏ : ‎ 978-0134236933
  • Item Weight ‏ : ‎ 4.45 pounds
  • Dimensions ‏ : ‎ 8.4 x 1.3 x 10.8 inches
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About the author

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Philip Kotler

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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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