Created by
Terms in this set (276)
A mass-marketing strategy is most likely to work when:
The product being marketed is in the early stages of its product life cycle
The product being sold is not easily differentiated from other brands of the same product
Little competition exists from other brands
Market segments exist but are too small to effectively target individually
All of the above are true
The product being marketed is in the early stages of its product life cycle
The product being sold is not easily differentiated from other brands of the same product
Little competition exists from other brands
Market segments exist but are too small to effectively target individually
All of the above are true