Miss USA pageant secures three-year deal with The CW

The network has struck an exclusive, three-year deal to keep the Miss USA Pageant and the Miss Teen USA Pageant on its schedule.

It comes after the network acquired the rights to the beauty pageant last year. The broadcast ranked as its number new special of the year, per The CW, with viewership peaking at over 1.1M, per Nielsen, for the final moments of the show including the crowning of Miss Utah, Noelia Voigt, as Miss USA.

The 73rd Miss USA Pageant will air live on The CW on Sunday, August 4 after Miss Teen USA airs on Thursday, August 1.

Miss USA has bounced around a number of networks over the years including on NBC, Reelz, Fox and FYI.

This year’s event will see the age limit for contestants scrapped with women over the age of 29 now eligible to compete after last year it allowed divorced, married or widowed women as well as mothers to compete.

It will take place in LA. The 73rd Miss USA Pageant is executive produced by Renato Basile

“We are honored to continue our partnership with the Miss USA and Miss Teen USA Organization to broadcast these two quality competitions that resonate with legions of fans across the country,” said Heather Olander, Head of Unscripted Programming, The CW Network. “We look forward to continuing the storied tradition of these pageants, refreshed with a modern sensibility, on The CW for the next three years.”

“The Miss USA and Miss Teen USA Organization is thrilled to partner with The CW Network to bring Miss USA and now the Miss Teen USA to audiences and viewers across the nation,” added Laylah Rose, President and CEO of the Organization. “The Miss USA and Miss Teen USA Pageants have captivated audiences for decades with their unwavering commitment to making a positive impact in their communities. Through our exciting partnership with The CW, a blend of nostalgia and innovation, we are excited to showcase this prestigious competition and remain a beloved staple in family homes everywhere.”