The advocacy group Republican Voters Against Trump announced a new six-figure campaign highlighting former Vice President Mike Pence‘s refusal to endorse former President Donald Trump in his 2024 campaign.
The 15-second digital ad is set to run in five battleground states: Arizona, Georgia, Michigan, Pennsylvania, and Wisconsin, while the billboard campaign will be featured in Phoenix, Atlanta, Detroit, Grand Rapids, Michigan, Philadelphia, Pittsburgh, and Milwaukee.
“This is someone who worked with Donald Trump all four years of his presidency. He saw Donald Trump up close and personal every single day,” said John Conway, the group’s director of strategy, in an interview with the Washington Examiner, “and his refusal to endorse Donald Trump should sound the alarm for other voters in the country that Donald Trump is unfit to be president again.”
The group is supported by the Republican Accountability PAC, which has opposed Trump’s bid for another four years in the White Office.
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“Mike Pence knows Donald Trump better than anyone else, and he knows how dangerous a second Trump administration would be,” says a narrator in the ad before a clip shows Pence saying he won’t endorse his former running mate.
The former vice president announced last week that he could not support Trump, citing “profound differences” with his one-time boss. “It should come as no surprise that I will not be endorsing Donald Trump this year,” Pence told Fox News’s Martha MacCallum.
Pence remains the most prominent Republican not to back Trump after he became the presumptive GOP presidential nominee.
“Mike Pence joins the ever-growing coalition of Republican Voters Against Trump,” said Gunner Ramer, political director of Republican Voters Against Trump, in a statement. “Pence served as Trump’s vice president for four years. But even he recognizes who Trump really is: A threat to our democracy who is unfit for office. Pence is putting country over party, and we are going to make sure persuadable voters are aware of his decision.”
Other prominent Republicans who have not endorsed him include former U.S. Ambassador to the U.N. Nikki Haley, Sen. Mitt Romney (R-UT), Sen. Lisa Murkowski (R-AK), Sen. Susan. Collins (R-ME), and former Secretary of Defense under Trump Mark Esper.
Republican Voters Against Trump announced a $50 million campaign against Trump last week, which will tout video testimonials from voters who previously backed Trump but have refused to support him again.
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The ads will also be shown in Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin with the hope of convincing enough centrists and independents away from the former president.
“Mike Pence is being courageous. He’s putting country over party. We wanted to make sure that voters across the country know that Mike Pence won’t be endorsing Donald Trump this year,” Conway said. “And so we’re elevating his voice, alongside the voices of everyday Republican voters from across the country who will be doing the same thing.”
