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Amazon Hires NFL Network’s Mike Muriano For Thursday Night Football

“Muriano has experience with Thursday Night Football already. He most recently oversaw remote programming for the property.”

Russ Heltman

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Courtesy: Jeff Katz

Amazon has found the right candidate to lead their live sports production. The company hired Mike Muriano Tuesday as executive producer of live sports for Prime Video. The announcement comes as Amazon prepares to take over full control of the NFL’s Thursday Night Football package starting next season.

Muriano had been with NFL Network for 20 years, starting as a segment producer before rising to his latest role of vice president and executive producer for studio and remote content. Muriano has experience with Thursday Night Football already. He most recently oversaw remote programming for the property.

Muriano will “be responsible for building a diverse and dynamic roster of talent both on-air and behind the camera,” the company said in a memo obtained by The Hollywood Reporter.

Amazon vice president of global sports video Marie Donoghue wrote that Muriano’s hire was “a game-changer for us as a service,” adding that “Mike brings incredible passion and expertise to our rapidly growing team. His respect and trust with stakeholders throughout the NFL will be essential as we architect the future of football on Prime Video.”

The hiring of Muriano marks a defined shift for Amazon. Previously they have streamed games on their platform while Fox fully controlled production. That all changes next year when Amazon takes over the Thursday Night Football property.

“We are thrilled to have someone with Mike’s experience and creativity join Prime Video to shape our NFL coverage for years to come,” Director of Live Production at Prime Video Jared Stacy said. “With an impressive track record of delivering premium NFL productions for nearly two decades, Mike is an invaluable addition to the team and an exceptional leader with great respect throughout the industry and NFL community.” 

Streaming sports leaves creative opportunity on the table that isn’t available for one-channel network broadcasts. Time will tell what kind of innovations Muriano and his new team can come up with.

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Former Apple Executive Pete Distad Tops the Short List to Lead New Sports Streaming Venture

At Apple, Distad was responsible for deals with both Major League Soccer and Major League Baseball.

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Courtesy: Bloomberg

According to reports, Disney, Fox and Warner Bros. Discovery are looking at who could lead their new sports streaming platform and Pete Distad is a top candidate. A former Apple executive who left the company last year, Distad also has experience as a marketing and distribution executive for Hulu.

At Apple, Distad was responsible for deals with both Major League Soccer and Major League Baseball. The company was a frontrunner to land the rights to NFL Sunday Ticket before backing out, clearing the way for Google and YouTube.

In early February it was announced ESPN, Fox and Warner Bros. Discovery had reached an understanding on principal terms to form a new Joint Venture to build an innovative new platform to house a compelling streaming sports service.

The platform would bring together the companies’ portfolios of sports networks, certain direct-to-consumer sports services and sports rights – including content from all the major professional sports leagues and college sports. The formation of the pay service is subject to the negotiation of definitive agreements amongst the parties. The offering, scheduled to launch in the fall of 2024, would be made available directly to consumers via a new app. Subscribers would also have the ability to bundle the product, including with Disney+, Hulu and/or Max.

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ESPN BET Is Coming to New York

Penn Entertainment has announced ESPN BET will launch in New York in 2024. The company has secured access to the New York sports betting market through a $25 million transaction with Wynn Resorts.

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ESPN BET Logo

Penn Entertainment has announced ESPN BET will launch in New York in 2024. The company has secured access to the New York sports betting market through a $25 million transaction with Wynn Resorts. This amount matches what Wynn paid the state of New York to operate there.

In 2001, Wynn Interactive (a subsidiary of Wynn Resorts) was awarded a mobile sports betting license for New York, however, Penn was not. Since that time, CNBC reports at least $35.7 billion has been wagered in New York. The state of New York has had the highest betting handle of any state all but one month since launching two years ago.

Speculation at the time of the licenses being awarded was that Penn lost out on a license due to its partnership with Barstool Sports and the controversies surrounding its founder Dave Portnoy. Last year, Penn sold Barstool back to Portnoy. Then, Penn made a $1.5 billion deal over 10 years to license the ESPN brand and launched ESPN BET in November.

“This is an important development that will bring ESPN BET to the largest regulated online sports wagering market in North America,” said Jay Snowden, PENN Entertainment CEO and President, in a press release. “Together with ESPN, we’re building a brand that is synonymous with sports betting, and operating in the New York market is key as we grow ESPN BET across the U.S.”

According to information from Sportsbettingdime.com, FanDuel is the leader in the state of New York with 40.7% of the state’s total handle running through their platform. In comparison, WynnBET accounted for just 0.5% of the state’s total online sports betting handle.

New York gaming regulators will still need to sign off on the license transfer from Wynn to Penn.

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Sports Podcasting Shines in Harker Bos Group’s “State of Media 2024”

The question was asked, “How often do you listen to the following podcast genres?” Sports finished at the top of the list with 39% saying they listened to sports podcasts frequently (defined as 3-5 days per week).

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Various sports podcast logos
Courtesy: Audacy.com

Harker Bos Group’s latest whitepaper, “State of Media 2024,” shows sports podcasting is leading the way when it comes to how frequently listeners tune in. The study, which explores the dynamic landscape of media consumption in 2024, involved over 500 individuals age 18 and above.

The question was asked, “How often do you listen to the following podcast genres?” Sports finished at the top of the list with 39% saying they listened to sports podcasts frequently (defined as 3-5 days per week). News/politics was next at 37% while true crime, comedy, self-help, pop culture, science/tech and society/culture all finished over 30%.

The study notes that 43% of podcast listeners prefer audio-only formats, while 35% show interest in a hybrid audio-video experience. 34% said they listen to entire podcast episodes, while another 30% say they consume most of the content. According to the findings, 48% of podcast listeners believe the ideal length of a podcast should be 30-60 minutes, while 29% chose between 15-29 minutes.

Overall, the study showed 65% of media consumers listen to radio weekly, with most tuning in for 30 minutes to 1 hour, predominantly in the morning. Additionally, 51% of radio audiences listen to news/talk and 38% tune into sports.

84% of those who participated in the study said they use social media with Facebook coming in the top spot as far as frequency. 68% said they use Facebook 3-5 days per week. YouTube was next at 56% followed by Instagram at 40%.

A whopping 27% of respondents said they use social media from 4-8 hours per day. Another 14% said the answer was more than 8 hours.

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