NEW GEICO Campaign Featured on Creativity

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Written By The Martin Agency

Geico Taps 'Big Name' for Latest Funny Spot

Insurer Leans on Marco Polo, Real Customers in New Martin Agency-Created Ads

By Adrianne Pasquarelli.

Editor's Pick Geico has tapped a big name for a spot in its newest campaign -- Marco Polo, the Middle Ages explorer famous for traveling Asia. In a humorous ad that stays true to the insurer's quirky humor, an actor appears as Mr. Polo in an outdoor swimming pool as children play the popular Marco Polo discovery game. Mr. Polo continues to say "Si, scusi," as he believes the kids are looking for him. A voice-over says, "Playing Marco Polo with Marco Polo? Surprising. What's not surprising? How much money Amanda and Keith saved by switching to Geico," as the camera shows real-life Geico customers holding a sign asserting $645 in savings. Meanwhile, a llama noses around the pool. 

The commercial, which will appear nationally in 30-and 15-second versions on Monday, is part of Geico's new "It's not surprising" campaign and is one of several spots breaking this week. The Martin Agency, which has worked with Geico for more than two decades, created the marketing. 

"We are never sure if a campaign will resonate with our audiences, but we have a pretty solid track record," said Ted Ward, VP-marketing at Berkshire Hathaway-owned Geico. "The use of testimonials is a tried and true technique." 

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The Martin Agency

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), one of Fast Company’s Most Innovative Companies and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only accelerating. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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